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Furniture Retailing in Australia - Market Research Report (2015-2030)

Claudia Burgio-Ficca Claudia Burgio-Ficca Melbourne, Australia Last Updated: October 2025 ANZSIC G4211

Revenue

$12.6bn

2025-26

$12.6bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

21,117

Businesses

3,707

Wages

$X.Xbn

Furniture Retailing in Australia industry analysis

Australia’s furniture retailing landscape has been through a lot recently, but signs are pointing towards greater stability. Profitability swelled during the pandemic as demand surged, then faded as trading conditions normalised and cost pressures reasserted themselves. ABS data shows that spending on furniture, floor coverings, housewares and textile goods rose 2.7% in the year to June 2025 after a 3.6% slide the year before, while Harvey Norman reported a 4.0% sales lift for the six months ending December 2024. The online shift keeps accelerating, aided by pay-later services like Afterpay and Zip Pay, even as retailers wrestle with higher input costs and a tension between imported and locally sourced goods. Industry revenue is expected to tumble at an annualised 1.6% over the five years through 2025-26, to $12.6 billion. This includes an anticipated upswing of 2.5% in the current year, owing to improving discretionary income and consumer sentiment.

Trends and Insights

  • Interest rate fluctuations continue to drive demand for furniture. When rates rise, discretionary income shrinks, but pay-later options and rate cuts in 2025 have helped stabilise spending and renew demand for furniture.
  • Mattress sales have come under increasing competitive pressure from bed-in-a-box mattress manufacturers that bypass retailers and sell their products directly to consumers. Nonetheless, latex and memory foam mattresses have grown in popularity, driving technological advancements that have aided mattress sales.
  • Furniture retailing establishments’ geographic spread broadly follows population numbers and income distribution across each state. That’s why the more populated states – like New South Wales, Victoria and Queensland – house most industry businesses.
  • Furniture stores must register an ABN and business name and online shops should secure a domain and publish policies. Start-up costs include premises, fit-out, POS gear, staff training, initial inventory, hosting and ads.
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has declined at a CAGR of 1.6 % over the past five years, to reach an estimated $12.6bn in 2025.

Trends and Insights

Interest rate fluctuations continue to drive demand for furniture

  • Retail spending on furniture has exhibited significant annual fluctuations owing to volatility in upstream residential building construction markets. While high interest rates and escalating house and land prices have driven a shift in consumer demand towards multi-unit apartments and townhouses, activity in the house construction market has tumbled as government stimulus has been withdrawn. The collective slump in residential building construction has weakened consumer demand for new furniture, eroding sales across the market.
  • Additional trends and insights available with purchase
Furniture Retailing in Australia
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

An improvement in trading conditions will drive furniture demand

  • Residential building construction is set to pick up steam. The National Housing Accord – reflecting a collaboration between the Commonwealth, state, territory and local governments, institutional investors and the residential construction sector – has set a target to build 1.2 million new homes over the five years through 2028-29. An upswing in the housing supply will lead to more consumers moving into new homes, driving demand for affordable furniture packages.

Biggest companies in the Furniture Retailing in Australia

Company
Market Share (%)
2026
Revenue ($m)
2026
Harvey Norman
2,244.0
IKEA
1,170.0
Amart Furniture
932.0

To view the market share and analysis for all 5 top companies in this industry, view purchase options.

Products & Services Segmentation

Furniture Retailing in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Bedroom furniture, Lounge and dining room furniture and Outdoor and garden furniture. Bedroom furniture is the largest segment of the Furniture Retailing in Australia.

Trends and Insights

Immersive customer experiences enhance sales of lounge and dining room furniture

  • Sales of lounge and dining room furniture dominate the Furniture Retailing industry and include lounges, recliners, lamps, hall and coffee tables, sideboards, dining tables and chairs, buffets and hutches. Furniture stores offer various lounge and dining room furniture in different styles and prices, allowing consumers to find products that suit their preferences and budgets.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Furniture retailers sell household furniture, blinds, awnings and mattresses. Products are purchased from domestic and international manufacturers and wholesalers before being on-sold to downstream markets. Company-owned and franchised stores and online sales generated by these retailers are included in the industry.

What's included in this industry?

Products and services covered in the Furniture Retailing industry in Australia include Bedroom furniture , Lounge and dining room furniture , Outdoor and garden furniture , Other furniture and Blinds and awnings.

Companies

Companies covered in the Furniture Retailing industry in Australia include Harvey Norman, IKEA and Amart Furniture.

Purchase this report to view all 5 major companies in this industry.

Related Terms

Related terms covered in the Furniture Retailing industry in Australia include point of sale (pos), radio frequency identification (rfid) and augmented reality.

Industry Code

ANZSIC 2006

ANZSIC 4211 - Furniture Retailing in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Interest rate fluctuations continue to drive demand for furniture. When rates rise, discretionary income shrinks, but pay-later options and rate cuts in 2025 have helped stab...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Mattress sales have come under increasing competitive pressure from bed-in-a-box mattress manufacturers that bypass retailers and sell their products directly to consumers. N...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Furniture retailing establishments’ geographic spread broadly follows population numbers and income distribution across each state. That’s why the more populated states – lik...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each region in 2025
  • Number and share of revenue each region accounts for in 2025
  • Number and share of wages each region accounts for in 2025
  • Number and share of employees in each region in 2025

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Furniture stores must register an ABN and business name and online shops should secure a domain and publish policies. Start-up costs include premises, fit-out, POS gear, staf...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Harvey Norman’s large network of establishments, driven by its franchising model and strong branding, has maintained the company’s considerable market share. Harvey Norman ha...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Harvey Norman's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of IKEA's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Amart Furniture's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of revenue, market share and profit margin trend for 2 additional companies

Detailed analysis

  • Description and key data for Harvey Norman, and factors influencing its performance in the industry
  • Description and key data for IKEA, and factors influencing its performance in the industry
  • Description and key data for Amart Furniture, and factors influencing its performance in the industry
  • Description, key data and performance trends for 2 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Fluctuations in real household discretionary income have directly shaped furniture demand. Falling income, owing to rising interest rates and cost-of-living pressures, has le...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Pandemic demand inflated profit margins. However, a return to normal trading conditions has since cooled margins to a more sustainable level.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Furniture Retailing industry in Australia in 2025?

The market size of the Furniture Retailing industry in Australia is $12.6bn in 2025.

How many businesses are there in the Furniture Retailing industry in Australia in 2025?

There are 3,707 businesses in the Furniture Retailing industry in Australia, which has grown at a CAGR of 0.9 % between 2020 and 2025.

How may import tariffs affect the Furniture Retailing industry in Australia?

The Furniture Retailing industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Furniture Retailing industry in Australia?

The Furniture Retailing industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Furniture Retailing industry in Australia grown or declined over the past 5 years?

The market size of the Furniture Retailing industry in Australia has been declining at a CAGR of 1.6 % between 2020 and 2025.

What is the forecast growth of the Furniture Retailing industry in Australia over the next 5 years?

Over the next five years, the Furniture Retailing industry in Australia is expected to grow.

What are the biggest companies in the Furniture Retailing industry in Australia?

The biggest companies operating in the Furniture Retailing industry in Australia are Harvey Norman, IKEA and Amart Furniture

What does the Furniture Retailing industry in Australia include?

Bedroom furniture and Lounge and dining room furniture are part of the Furniture Retailing industry in Australia.

Which companies have the highest market share in the Furniture Retailing industry in Australia?

The company holding the most market share in the Furniture Retailing industry in Australia is Harvey Norman.

How competitive is the Furniture Retailing industry in Australia?

The level of competition is moderate and increasing in the Furniture Retailing industry in Australia.

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.

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