Household Appliance Wholesaling in Australia - Market Research Report (2014-2029)
Melbourne, Australia
Last Updated: May 2024
ANZSIC F3494bRevenue
$13.0bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
14,413
Businesses
822
Wages
$X.Xbn
Household Appliance Wholesaling in Australia industry analysis
The Household Appliance Wholesaling industry, which sees most revenue from specialty retailers, department stores and service industries (like hotels and restaurants), has been significantly affected by the COVID-19 pandemic. Stay-at-home orders led to increased use of household appliances like coffee machines, large refrigerators and smart TVs as homes became spaces for work, play and living. Programs like JobKeeper also helped fuel consumer spending on domestic appliances and contributed to the surge in orders for appliance wholesalers. However, due to rising inflation and interest rates, Australia's pandemic-driven renovation surge is now winding down. This has caused financial struggles for many, leading to a downturn in retail sales and order volumes for wholesalers. These mixed trends are expected to drive a modest annualised revenue growth of 0.4% over the five years through 2023-24, reaching an estimated $13.0 billion. This includes an anticipated 1.5% decline in the current year.
Trends and Insights
- Household appliance wholesalers capitalised on the home entertainment and renovation boom. As consumers were confined to their homes, many splurged on appliances that would accommodate their new lifestyles and needs, fuelled demand at the retail level.
- Wholesalers sell various electronics and appliances, which can be broadly grouped into brown goods and whitegoods. Brown goods, including TVs, microwave ovens and coffee machines, are the major contributors to industry revenue. Whitegoods comprise ovens, fridges and washing machines.
- Household appliance wholesalers locate themselves in densely populated locations where downstream markets have a strong presence. That’s why Australia's highly populated eastern seaboard states house the most wholesalers.
- A highly competitive backdrop characterises the Household Appliance Wholesaling industry. Wholesalers face off against each other and upstream appliance manufacturers and online stores. The wholesale bypass trend has strengthened external rivalry.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 0.4 % over the past five years, to reach an estimated $13.0bn in 2024.
Trends and Insights
The COVID-19 pandemic was a bright spot for wholesalers
- The COVID-19 outbreak and associated restrictions fuelled demand for household appliances, translating to higher order volumes for wholesalers.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Favourable downstream demand conditions to benefit wholesalers
- Retail demand for appliances is set to increase as consumers' discretionary income rises and positive consumer sentiment returns, encouraging spending on household items. In turn, wholesalers can expect more orders placed by retailers.
Biggest companies in the Household Appliance Wholesaling in Australia
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Samsung Electronics Australia | 1,550.4 | |
LG Electronics | 839.2 | |
Electrolux Home Products | 752.4 |
To view the market share and analysis for all 7 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Stoves, ovens and microwaves, Refrigerators, freezers and dishwashers and Washing machines and dryers. Stoves, ovens and microwaves is the largest segment of the Household Appliance Wholesaling in Australia.
Trends and Insights
Supply shortages have cut short television orders
- TVs vary depending on their display technologies, features and functionality, but there are two standard models: LCD and OLED.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Domestic Appliance Retailing in Australia
- Department Stores in Australia
Complementors
- Audio Visual Electronic Equipment Manufacturing in Australia
- Household Appliance Manufacturing in Australia
- Computer and Computer Peripheral Wholesaling in Australia
- Telecommunications and Other Electrical Goods Wholesaling in Australia
- Domestic Appliance Retailing in Australia
International industries
- TV & Appliance Wholesaling in the US
- Plumbing & Heating Supplies Wholesaling in the US
- Heating & Air Conditioning Wholesaling in the US
- Refrigeration Equipment Wholesaling in the US
- TV & Appliance Wholesaling in Canada
Table of Contents
About this industry
Industry definition
Household appliance wholesalers primarily sell household appliances, including TVs, DVD players, air conditioners, kitchen appliances (e.g. stoves, ovens, microwave ovens, fridges and freezers), vacuum cleaners, washing machines, clothes dryers, sewing machines and stereo equipment.
What's included in this industry?
Stoves, ovens and microwavesRefrigerators, freezers and dishwashersWashing machines and dryersAir conditioners and heatersAudiovisual equipmentSmall kitchen and household appliancesTelevisionsCompanies
Samsung Electronics AustraliaLG ElectronicsElectrolux Home ProductsPurchase this report to view all 7 major companies in this industry.
Related Terms
WHITEGOODSBROWN GOODSWHOLESALE BYPASSIndustry Code
ANZSIC 3494 - Household Appliance Wholesaling in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Household appliance wholesalers capitalised on the home entertainment and renovation boom. As consumers were confined to their homes, many splurged on appliances that would a...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Wholesalers sell various electronics and appliances, which can be broadly grouped into brown goods and whitegoods. Brown goods, including TVs, microwave ovens and coffee mach...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Household appliance wholesalers locate themselves in densely populated locations where downstream markets have a strong presence. That’s why Australia's highly populated east...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
A highly competitive backdrop characterises the Household Appliance Wholesaling industry. Wholesalers face off against each other and upstream appliance manufacturers and onl...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Samsung, Electrolux, LG Electronics and Fisher & Paykel occupy the top four positions in the Household Appliance Wholesaling industry. These companies can take on significant...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Samsung Electronics Australia's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of LG Electronics's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Electrolux Home Products's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 4 additional companies
Detailed analysis
- Description and key data for Samsung Electronics Australia, and factors influencing its performance in the industry
- Description and key data for LG Electronics, and factors influencing its performance in the industry
- Description and key data for Electrolux Home Products, and factors influencing its performance in the industry
- Description, key data and performance trends for 4 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
There are no industry-specific regulations. But wholesalers must comply with regulations covering the storage and transport of goods and occupational health and safety standa...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Wholesalers are a significant distribution channel for manufacturers, with high inventory costs and low profitability. The industry's purchase costs and bottom line depend on...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Household Appliance Wholesaling industry in Australia in 2024?
The market size of the Household Appliance Wholesaling industry in Australia is $13.0bn in 2024.
How many businesses are there in the Household Appliance Wholesaling in Australia industry in 2024?
There are 822 businesses in the Household Appliance Wholesaling industry in Australia, which has declined at a CAGR of 1.2 % between 2019 and 2024.
Has the Household Appliance Wholesaling industry in Australia grown or declined over the past 5 years?
The market size of the Household Appliance Wholesaling industry in Australia has been growing at a CAGR of 0.4 % between 2019 and 2024.
What is the forecast growth of the Household Appliance Wholesaling industry in Australia over the next 5 years?
Over the next five years, the Household Appliance Wholesaling industry in Australia is expected to grow.
What are the biggest companies in the Household Appliance Wholesaling market in Australia?
The biggest companies operating in the Household Appliance Wholesaling market in Australia are Samsung Electronics Australia, LG Electronics and Electrolux Home Products
What does the Household Appliance Wholesaling in Australia include?
Stoves, ovens and microwaves and Refrigerators, freezers and dishwashers are part of the Household Appliance Wholesaling industry.
Which companies have the highest market share in the Household Appliance Wholesaling in Australia?
The company holding the most market share in Australia is Samsung Electronics Australia.
How competitive is the Household Appliance Wholesaling industry in Australia?
The level of competition is high and increasing in the Household Appliance Wholesaling industry in Australia.
