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Floor Coverings Retailing in Australia - Market Research Report (2015-2030)

Claudia Burgio-Ficca Claudia Burgio-Ficca Melbourne, Australia Last Updated: September 2025 ANZSIC G4212

Revenue

$4.0bn

2025-26

$4.0bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

6,520

Businesses

2,043

Wages

$XXX.Xm

Floor Coverings Retailing in Australia industry analysis

Trading conditions have been anything but plush for floor covering retailers, marked by a sharp COVID-era rebound and a later inflation-driven squeeze. After lockdowns and travel bans zapped sales, revenue surged in 2020-21, with major retailers like Carpet Court, Choices Flooring and Carpet Call posting higher figures. Homeowners redirected holiday funds into renovations as demand for residential flooring strengthened, aided by government support and improving sentiment. Yet, as inflation rose and interest rates climbed, growth cooled and supply chains remained strained, denting stock availability and order fulfilment. Profitability rose at the peak of the surge, owing to stronger demand and lower wage costs from trading restrictions, but these gains faced headwinds from higher costs and financing pressures. 

Trends and Insights

  • Strong inflation and rising interest rates have eroded floor covering demand. Higher mortgage costs and falling residential construction have softened discretionary spending, though ABS data for mid-2025 hint at a rebound as rate cuts and improving sentiment lift spending power.
  • Carpet remains a popular staple because of its durability, texture and broad fibre options. Advances in stain resistance and hypoallergenic fibres, plus 2025 trends towards soft high-pile and textured loops, keep it consumer-friendly.
  • The eastern seaboard states of New South Wales, Victoria and Queensland dominate floor covering store locations. Stores in these states account for a dominant share of Carpet Court's and Choices Flooring's nationwide networks. Geography heavily shapes reach, pricing and marketing.
  • Differentiation matters in a largely homogeneous product market. Retailers lean on exclusive designs, franchise networks and service excellence, with AR tools like Room View helping customers compare options online and instore.
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has declined at a CAGR of 2.3 % over the past five years, to reach an estimated $4.0bn in 2025.

Trends and Insights

Changing conditions led to an early spike in sales

  • Floor covering retailers faced volatile trading conditions following the outbreak of COVID-19. While lockdown periods and travel bans caused a slump in sales, the dip was short-lived, with revenue rebounding strongly in 2020-21. The uptick in sales was recorded across key floor covering retailers, with Carpet Court, Newfurn Floor Coverings (Choices Flooring and Style Flooring & Interiors) and Burbank Properties (Carpet Call and Solomons), posting higher revenue in 2020-21.
  • Additional trends and insights available with purchase
Floor Coverings Retailing in Australia
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Improvements in key drivers will fuel an upswing in sales

  • According to ABS data, the value of residential construction work done climbed 0.1% in the quarter ended June 2025 and 5.3% relative to data for the quarter ended June 2024. Inflationary pressure is projected to stabilise, driving the cash rate to trend downwards. Lower interest repayments will leave consumers with more hard-earned dollars in their pockets, sparking a hike in discretionary income and boosting their spending power.

Biggest companies in the Floor Coverings Retailing in Australia

Company
Market Share (%)
2026
Revenue ($m)
2026
Carpet Court
465.0
Newfurn
375.0
Carpet Call
352.5

To view the market share and analysis for all 7 top companies in this industry, view purchase options.

Products & Services Segmentation

Floor Coverings Retailing in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Carpet, Floor rugs, mats and matting and Vinyl, timber and other floor coverings. Carpet is the largest segment of the Floor Coverings Retailing in Australia.

Trends and Insights

Carpet remains a popular choice

  • Carpet is a popular product and a staple in many homes. It can be made from various fibres, including wool, nylon, polyester, polypropylene, acrylic, olefin, triexta and jute. Carpet’s durability, texture and colour options, along with advances in stain-resistant technology and the use of hypoallergenic fibres, have made it a popular choice among Australian consumers.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry operators primarily sell a range of floor covering products including carpet, timber, vinyl and rugs. Tiles made of linoleum, vinyl, cork, carpet or rubber are included in the industry. Products are sourced from upstream manufacturers and sold to downstream households, businesses and other organisations.

What's included in this industry?

Products and services covered in the Floor Coverings Retailing industry in Australia include Carpet, Vinyl, timber and laminate flooring and Floor rugs, mats and matting.

Companies

Companies covered in the Floor Coverings Retailing industry in Australia include Carpet Court, Newfurn and Carpet Call.

Purchase this report to view all 7 major companies in this industry.

Related Terms

Related terms covered in the Floor Coverings Retailing industry in Australia include point of sale (pos), residential building construction and electronic data interchange (edi).

Industry Code

ANZSIC 2006

ANZSIC 4212 - Floor Coverings Retailing in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Strong inflation and rising interest rates have eroded floor covering demand. Higher mortgage costs and falling residential construction have softened discretionary spending,...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Carpet remains a popular staple because of its durability, texture and broad fibre options. Advances in stain resistance and hypoallergenic fibres, plus 2025 trends towards s...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The eastern seaboard states of New South Wales, Victoria and Queensland dominate floor covering store locations. Stores in these states account for a dominant share of Carpet...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each region in 2025
  • Number and share of revenue each region accounts for in 2025
  • Number and share of wages each region accounts for in 2025
  • Number and share of employees in each region in 2025

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Differentiation matters in a largely homogeneous product market. Retailers lean on exclusive designs, franchise networks and service excellence, with AR tools like Room View ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Carpet Court, Choices Flooring and Carpet Call are prominent floor covering retailers. Outside of these, smaller retailers include Flooring Xtra and Andersens, along with sin...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Carpet Court's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Newfurn's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Carpet Call's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of revenue, market share and profit margin trend for 4 additional companies

Detailed analysis

  • Description and key data for Carpet Court, and factors influencing its performance in the industry
  • Description and key data for Newfurn, and factors influencing its performance in the industry
  • Description and key data for Carpet Call, and factors influencing its performance in the industry
  • Description, key data and performance trends for 4 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Volatility in discretionary income has hampered retailer demand for floor covering. Inflationary pressure and rising interest rates have left consumers with less money to spe...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Profit margins have come under pressure as softer consumer spending forced floor covering retailers to tighten their belts. However, with interest rates now falling, retailer...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Floor Coverings Retailing industry in Australia in 2025?

The market size of the Floor Coverings Retailing industry in Australia is $4.0bn in 2025.

How many businesses are there in the Floor Coverings Retailing industry in Australia in 2025?

There are 2,043 businesses in the Floor Coverings Retailing industry in Australia, which has grown at a CAGR of 1.5 % between 2020 and 2025.

How may import tariffs affect the Floor Coverings Retailing industry in Australia?

The Floor Coverings Retailing industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Floor Coverings Retailing industry in Australia?

The Floor Coverings Retailing industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Floor Coverings Retailing industry in Australia grown or declined over the past 5 years?

The market size of the Floor Coverings Retailing industry in Australia has been declining at a CAGR of 2.3 % between 2020 and 2025.

What is the forecast growth of the Floor Coverings Retailing industry in Australia over the next 5 years?

Over the next five years, the Floor Coverings Retailing industry in Australia is expected to grow.

What are the biggest companies in the Floor Coverings Retailing industry in Australia?

The biggest companies operating in the Floor Coverings Retailing industry in Australia are Carpet Court, Newfurn and Carpet Call

What does the Floor Coverings Retailing industry in Australia include?

Carpet and Vinyl, timber and laminate flooring are part of the Floor Coverings Retailing industry in Australia.

Which companies have the highest market share in the Floor Coverings Retailing industry in Australia?

The company holding the most market share in the Floor Coverings Retailing industry in Australia is Carpet Court.

How competitive is the Floor Coverings Retailing industry in Australia?

The level of competition is low and increasing in the Floor Coverings Retailing industry in Australia.

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.

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