Industry Statistics and Rankings
How does this industry perform in Denmark compared to Europe?
Country Benchmarking
Industry Data Denmark
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#13 In EuropeBusiness
#28 In EuropeEmployees
#20 In EuropeWages
#14 In EuropeRevenue in the Travel Agencies industry is expected to contract at a compound annual rate of 9.1% over the five years through 2024 to €86 billion. The main driver of this drop is the plunge in travel demand during 2020 and 2021, when COVID-19 outbreak grounded flights and confined people to their homes. While domestic travel could continue in some countries, most travel agencies had no trips to sell. Since restrictions were lifted across Europe and globally (which happened at each country’s own pace), the travel sector has seen a resurgence in demand in a trend characterised as revenge travel, with people making up for lost time by taking more trips since COVID-19 restrictions have been lifted. International travel to Europe has also resurged, especially from the US, thanks to the more favourable dollar-to-Europe rate – a welcome trend for agencies.
Enterprises
Number of businesses in 2024
Biggest companies in the Travel Agencies in Denmark
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|
There are no companies that hold a large enough market share in the Travel Agencies in Denmark industry for IBISWorld to include in this product.
Top Questions Answered in this Report
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What is the market size of the Travel Agencies industry in Denmark in 2024?
The market size of the Travel Agencies industry in Denmark is €1.1bn in 2024.
How many businesses are there in the Travel Agencies in Denmark industry in 2024?
There are 231 businesses in the Travel Agencies industry in Denmark, which has grown at a CAGR of 1.0 % between 2019 and 2024.
Has the Travel Agencies industry in Denmark grown or declined over the past 5 years?
The market size of the Travel Agencies industry in Denmark has been declining at a CAGR of 3.7 % between 2019 and 2024.
What is the forecast growth of the Travel Agencies industry in Denmark over the next 5 years?
Over the next five years, the Travel Agencies industry in Denmark is expected to grow.
What does the Travel Agencies in Denmark include?
Online booking services and Travel agency services are part of the Travel Agencies industry.
How competitive is the Travel Agencies industry in Denmark?
The level of competition is moderate and steady in the Travel Agencies industry in Denmark.
Related Industries
This industry is covered in 37 countries
Domestic industries
Competitors
- Land Transport Support Services in Denmark
- Airport Operation in Denmark
- Hotels & Holiday Accommodation in Denmark
Complementors
Table of Contents
About this industry
Industry definition
This industry is composed of agencies that provide booking, reservation and information services to European residents travelling domestically and internationally and international visitors travelling in Europe. These agencies include those that are solely or partially online or shopfront businesses. Travel agencies generate their income from commissions.
Related Terms
BRICKS AND MORTARGLOBAL DISTRIBUTION SYSTEM ONLINE BOOKING SERVICESWhat's included in this industry?
Online booking servicesTravel agency servicesCompanies
Industry Code
7911 - Travel agency activities in Denmark
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Performance
Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue
- Employees
- Business
- Profit
Analysis
What's driving current industry performance in the Travel Agencies in Denmark industry?
Outlook
Analysis
What's driving the Travel Agencies in Denmark industry outlook?
Volatility
Analysis
What influences volatility in the Travel Agencies in Denmark industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Travel Agencies in Denmark industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Europe remains the top holiday location for international arrivals. While Europeans travelling around Europe feel more confident booking travel plans independently, international tourists use agencies to hop around countries in Europe.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Travel Agencies in Denmark industry's products and services performing?
Analysis
What are innovations in the Travel Agencies in Denmark industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Travel Agencies in Denmark industry?
International Trade
Highlights
- Total Imports into Denmark
- Total Exports into Denmark
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Larger agencies enhance their online presence. At the same time, a lot of bricks-and-mortar agencies have closed, helping OTAs agencies establish themselves. Fierce competition means the online market is rife with competitors.
Supply Chain
Charts
Buyer and supply industries
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Establishments by Region (2024)
Data Tables
- Number of Establishments by Region (2024)
Charts
- Share of Establishments vs. Population of Each Region
Analysis
What regions are businesses in the Travel Agencies in Denmark located?
Companies
Data Tables
Top 0 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit margin (2024)
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Regulations give travellers protection. The European Package Travel Directive protects European travellers’ rights on package holidays and ensure customers are financially secure and safe.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Travel Agencies in Denmark industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
The popularity of online travel agencies pushes up profit. Agencies with a greater online presence put less towards rent and wages than physical stores, meaning they see higher returns.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Travel Agencies in Denmark industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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