Industry Statistics and Trends
Packaging Services in Europe key trends
Packaging service providers capitalise on companies outsourcing their needs to cut costs.
Companies are contracting out their labelling service to improve efficiencies and cut costs. Growth in e-commerce is boosting revenue.
Sustainability is a crucial focus of developments in packaging.
Companies across various industries are increasingly concerned with their environmental footprint, demanding that service providers offer sustainable and recyclable packaging.
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Packaging Services in Europe
Industry Revenue
Total value and annual change from 2012-2030. Includes 5-year outlook.
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Packaging Services in Europe market size (2020-2025)
Industry revenue has declined at a CAGR of 0.4 % over the past five years, to reach an estimated €20.3bn in 2025.
Trends and Insights
Weak consumer spending hits demand for packaging services
- Consumer spending has a significant impact on demand for packaging services. When consumers spend more on physical goods, demand for primary packaging and secondary packaging picks up.
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Packaging Services in Europe outlook (2025-2030)
Market size is projected to grow over the next five years.
Looser financial conditions aid consumer spending
- The outlook for the European economy in 2026 is one of moderate growth and cooling inflation, but with significant downside risks due to global geopolitical and trade uncertainties. Higher real wages and employment, combined with healthier government spending on infrastructure and defence, particularly in Germany, are set to support domestic demand in the euro area.
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Revenue
€20.3bn
Employees
262k
Wages
€X.Xbn
European Leaders & Laggards
Top 5 Countries
- Iceland +27.8%
- Serbia +27.7%
- North Macedonia +19.1%
- Lithuania +16.5%
- Bosnia & Herzegovina +11.9%
Bottom 5 Countries
- Netherlands -15.0%
- Malta -9.0%
- Luxembourg -6.0%
- Ireland -5.4%
- Estonia -5.1%
* CAGR values are for the years 2020-2025.
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Biggest companies in the Packaging Services in Europe
| Company | Market Share (%)
2025 | Revenue (€m)
2025 | Profit (€m)
2025 | Profit Margin (%)
2025 |
|---|---|---|---|---|
Stora Enso Oyj | 9,326.3 | 101.4 | 1.1 | |
Amcor plc | 14,218.0 | 992.0 | 7.0 | |
UPM-Kymmene Corporation Oyj | 10,521.6 | 651.6 | 6.2 |
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Packaging Services in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Packaging Services industry in Europe in 2025?
The market size of the Packaging Services industry in Europe is €20.3bn in 2025.
How many businesses are there in the Packaging Services industry in Europe in 2025?
There are 19,202 businesses in the Packaging Services industry in Europe, which has grown at a CAGR of 3.6 % between 2020 and 2025.
Has the Packaging Services industry in Europe grown or declined over the past 5 years?
The market size of the Packaging Services industry in Europe has been declining at a CAGR of 0.4 % between 2020 and 2025.
What is the forecast growth of the Packaging Services industry in Europe over the next 5 years?
Over the next five years, the Packaging Services industry in Europe is expected to grow.
What does the Packaging Services industry in Europe include?
Cardboard and paper packaging and Plastic packaging are part of the Packaging Services industry in Europe.
Which countries have the most businesses in the Packaging Services industry in Europe?
The European country with the most businesses in the Packaging Services industry is United Kingdom.
How competitive is the Packaging Services industry in Europe?
The level of competition is high and steady in the Packaging Services industry in Europe.
Related Industries
This industry is covered in 37 countries
- Packaging Services in Luxembourg
- Packaging Services in Russia
- Packaging Services in Slovakia
- Packaging Services in Turkey
- Packaging Services in Ireland
- Packaging Services in Finland
- Packaging Services in North Macedonia
- Packaging Services in Bulgaria
- Packaging Services in the UK
- Packaging Services in Germany
- Packaging Services in Austria
- Packaging Services in France
- Packaging Services in Lithuania
- Packaging Services in Italy
- Packaging Services in the UK
- Packaging Services in Sweden
- Packaging Services in Germany
- Packaging Services in Latvia
- Packaging Services in Bosnia & Herzegovina
- Packaging Services in Greece
- Packaging Services in Romania
- Packaging Services in Norway
- Packaging Services in Hungary
- Packaging Services in Denmark
- Packaging Services in Poland
- Packaging Services in Malta
- Packaging Services in Croatia
- Packaging Services in Slovenia
- Packaging Services in Spain
- Packaging Services in Portugal
- Packaging Services in Serbia
- Packaging Services in the Netherlands
- Packaging Services in Belgium
- Packaging Services in Cyprus
- Packaging Services in Estonia
- Packaging Services in Iceland
- Packaging Services in Europe
Table of Contents
About this industry
Industry definition
Companies in the industry primarily package client-owned material on a fee or contractual basis. They pack goods in items like bottles, cans, cartons, bags and containers. The industry also provides labelling and stamping services.
Related Terms
E-CommerceESGE-TailorWhat's included in this industry?
Cardboard and paper packaging Plastic packaging Glass packaging Metal packagingCompanies
Stora Enso OyjAmcor plcUPM-Kymmene Corporation OyjIndustry Code
8292 - Packaging activities in Europe
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Performance
Key Takeaways
Weak consumer spending hits demand for packaging services
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Revenue Highlights
Trends
- Revenue
- 2025 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Packaging Services in Europe industry (2012 -2030)
- Employees in the Packaging Services in Europe industry (2012 -2030)
- Business in the Packaging Services in Europe industry (2012 -2030)
- Profit in the Packaging Services in Europe industry (2012 -2030)
Analysis
What's driving current industry performance in the Packaging Services in Europe industry?
Outlook
Analysis
What's driving the Packaging Services in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Packaging Services in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Packaging Services in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Manufacturing demand sees lackluster growth.Higher interest rates and inflationary pressures plague manufacturing activity and dent demand for packaging services.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Packaging Services in Europe industry's products and services performing?
Analysis
What are innovations in the Packaging Services in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Packaging Services in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Exporter
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2025)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2025)
- Share of Total Industry Enterprises by Region (2025)
- Share of Total Industry Employment by Region (2025)
- Share of Total Industry Wages by Region (2025)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2025)
- IVA (2025)
- Enterprises (2025)
- Employment (2025)
- Exports (2025)
- Imports (2025)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Customers want a range of packaging services. Some customers want sustainable or active packaging. Lots of larger packaging companies consolidate to expand their networks and grow their supply chains.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2020-2025)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2025)
- Revenue (2025)
- Profit (2025)
- Profit Margin (2025)
Data Tables
- Countries of operation for Stora Enso Oyj
- Countries of operation for Amcor plc
- Countries of operation for UPM-Kymmene Corporation Oyj
- Countries of operation for Tetra Laval Group
- Countries of operation for Mondi plc
- Countries of operation for Krones AG
- Countries of operation for Smurfit Kappa Group plc
- Countries of operation for DS Smith plc
- Countries of operation for Metsä Group
- Countries of operation for Ardagh Group SA
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Minimum volumes and weights are necessary to ensure safety, hygiene and acceptance. Packaging services must meet regulations and sustainability benchmarks, including how packages are designed, produced and marketed.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Packaging Services in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Rising costs of packaging materials have restricted profit growth. The Russian-Ukraine conflict and subsequent supply chain disruptions damaged drove up the cost of raw materials across Europe, constraining profit over recent years.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Packaging Services in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
- Revenue per Employee (2015-2030)
- Wages/Revenue (2015-2030)
- Employees per Establishment (2015-2030)
- Average Wage (2015-2030)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and bottom five countries listed for each:
- Revenue Growth (2025)
- Business Growth (2025)
- Job Growth (2025)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2025)
- Imports/Demand (2025)
- Exports/Revenue (2025)
- Revenue per Employee (2025)
- Wages/Revenue (2025)
- Employees per Establishment (2025)
- Average Wage (2025)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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