Industry Statistics and Trends
Tobacco Product Manufacturing in Europe key trends
Tobacco giants pivot to perceived healthier alternatives.
Aware of changing preferences and health concerns, these companies are now heavily investing in vaping and heated tobacco products, moving beyond traditional cigarettes to stay relevant.
European governments are steadfast in fighting smoking.
Despite falling smoking rates, efforts continue, like France's price hikes and the UK's plain packaging laws, underscoring their commitment to curbing tobacco consumption, especially among the youth.
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Tobacco Product Manufacturing in Europe
Industry Revenue
Total value and annual change from 2011-2029. Includes 5-year outlook.
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Tobacco Product Manufacturing in Europe market size (2019-2024)
Industry revenue has grown at a CAGR of 2.6 % over the past five years, to reach an estimated €77.6bn in 2024.
Trends and Insights
Tobacco companies are diversifying their portfolios to protect against the dwindling market
- Seeing the writing on the wall with declining smoking rates are seeking new growth avenues. Manufacturers are expanding their portfolios to include vaping and alternative products, eager to capture the growing market of consumers looking for “healthier” nicotine sources.
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Tobacco Product Manufacturing in Europe outlook (2024-2029)
Market size is projected to grow over the next five years.
Threats to ban tobacco altogether loom
- More countries are mulling over eliminating smoking entirely, giving the industry an uncertain future as many of its major markets may be cut off.
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Revenue
€77.6bn
Employees
83,949
Wages
€X.Xbn
European Leaders & Laggards
Top 5 Countries
- Russia +20.2%
- Germany +16.4%
- United Kingdom +10.4%
- Greece +9.2%
- Liechtenstein +8.4%
* CAGR values are for the years 2019-2024.
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Biggest companies in the Tobacco Product Manufacturing in Europe
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Philip Morris International Inc | 33,837.6 | 5,976.1 | 17.7 | |
British American Tobacco plc | 31,842.0 | 12,340.6 | 38.8 | |
Japan Tobacco Inc | 17,750.1 | 4,344.6 | 24.5 |
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Tobacco Product Manufacturing in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Tobacco Product Manufacturing industry in Europe in 2024?
The market size of the Tobacco Product Manufacturing industry in Europe is €77.6bn in 2024.
How many businesses are there in the Tobacco Product Manufacturing in Europe industry in 2024?
There are 811 businesses in the Tobacco Product Manufacturing industry in Europe, which has grown at a CAGR of 4.0 % between 2019 and 2024.
Has the Tobacco Product Manufacturing industry in Europe grown or declined over the past 5 years?
The market size of the Tobacco Product Manufacturing industry in Europe has been growing at a CAGR of 2.6 % between 2019 and 2024.
What is the forecast growth of the Tobacco Product Manufacturing industry in Europe over the next 5 years?
Over the next five years, the Tobacco Product Manufacturing industry in Europe is expected to grow.
Which countries have the most businesses in the Tobacco Product Manufacturing industry in Europe?
The European country with the most businesses in the Tobacco Product Manufacturing industry is Russia.
How competitive is the Tobacco Product Manufacturing industry in Europe?
The level of competition is moderate and increasing in the Tobacco Product Manufacturing industry in Europe.
Related Industries
This industry is covered in 37 countries
- Tobacco Product Manufacturing in Austria
- Tobacco Product Manufacturing in France
- Tobacco Product Manufacturing in Lithuania
- Tobacco Product Manufacturing in the Netherlands
- Tobacco Product Manufacturing in Belgium
- Tobacco Product Manufacturing in Cyprus
- Tobacco Product Manufacturing in Estonia
- Tobacco Product Manufacturing in Iceland
- Tobacco Product Manufacturing in Europe
- Tobacco Product Manufacturing in Germany
- Tobacco Product Manufacturing in Luxembourg
- Tobacco Product Manufacturing in Russia
- Tobacco Product Manufacturing in Slovakia
- Tobacco Product Manufacturing in Hungary
- Tobacco Product Manufacturing in Denmark
- Tobacco Product Manufacturing in Poland
- Tobacco Product Manufacturing in Malta
- Tobacco Product Manufacturing in Croatia
- Tobacco Product Manufacturing in Slovenia
- Tobacco Product Manufacturing in Spain
- Tobacco Product Manufacturing in Portugal
- Tobacco Product Manufacturing in Serbia
- Tobacco Product Manufacturing in Switzerland
- Tobacco Product Manufacturing in Czechia
- Tobacco Product Manufacturing in Turkey
- Tobacco Product Manufacturing in Ireland
- Tobacco Product Manufacturing in Finland
- Tobacco Product Manufacturing in Bulgaria
- Tobacco Product Manufacturing in Greece
- Tobacco Product Manufacturing in Romania
- Tobacco Product Manufacturing in Norway
- Tobacco Product Manufacturing in Italy
- Tobacco Product Manufacturing in the UK
- Tobacco Product Manufacturing in Sweden
- Tobacco Product Manufacturing in Germany
- Tobacco Product Manufacturing in Latvia
- Tobacco Product Manufacturing in Bosnia & Herzegovina
Table of Contents
About this industry
Industry definition
Companies in this industry manufacture tobacco products and products of tobacco substitutes, including cigarettes, fine-cut tobacco, cigars, pipe tobacco, chewing tobacco and snuff.
Related Terms
CigarilloE-CigarettesRolling TobaccoWhat's included in this industry?
Companies
Philip Morris International IncBritish American Tobacco plcJapan Tobacco IncIndustry Code
12 - Manufacture of tobacco products in Europe
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Performance
Key Takeaways
Tobacco companies are diversifying their portfolios to protect against the dwindling market
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Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Tobacco Product Manufacturing in Europe industry (2011 -2029)
- Employees in the Tobacco Product Manufacturing in Europe industry (2011 -2029)
- Business in the Tobacco Product Manufacturing in Europe industry (2011 -2029)
- Profit in the Tobacco Product Manufacturing in Europe industry (2011 -2029)
Analysis
What's driving current industry performance in the Tobacco Product Manufacturing in Europe industry?
Outlook
Analysis
What's driving the Tobacco Product Manufacturing in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Tobacco Product Manufacturing in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Tobacco Product Manufacturing in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Cigarette demand in Europe is falling. This dip is largely because folks are waking up to the health risks, facing tougher laws, and finding other ways, like vaping, to satisfy their nicotine fix.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Tobacco Product Manufacturing in Europe industry's products and services performing?
Analysis
What are innovations in the Tobacco Product Manufacturing in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Tobacco Product Manufacturing in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Exporter
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2024)
- IVA (2024)
- Enterprises (2024)
- Employment (2024)
- Exports (2024)
- Imports (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Big tobacco dominates the market. Thanks to deep pockets that fuel aggressive advertising, extensive distribution networks, and continuous innovation. Their stronghold allows them to set trends and preferences, securing a massive competitive edge.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2019-2024)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit Margin (2024)
Data Tables
- Countries of operation for Philip Morris International Inc
- Countries of operation for British American Tobacco plc
- Countries of operation for Japan Tobacco Inc
- Countries of operation for Imperial Brands plc
- Countries of operation for Landewyck Group Sarl
- Countries of operation for Alois Poschl GmbH & Co KG
- Countries of operation for Scandinavian Tobacco Group A/S
- Countries of operation for Karelia Tobacco Company Inc
- Countries of operation for Joh Wilh von Eicken GmbH
- Countries of operation for KT International SA
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
EU strict on tobacco regulation for public health. The EU and other European governments have implemented rigorous regulatory measures focused on tobacco. These policies aim to curb tobacco use, prioritise public health and reduce the burden of tobacco-related diseases.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Tobacco Product Manufacturing in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Tobacco production costs are climbing. Despite stable leaf prices, factors like climate change and stricter farming regulations, coupled with higher freight and paper costs, are making it more expensive for Europe's tobacco manufacturers to produce their products.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Tobacco Product Manufacturing in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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