Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has declined at a CAGR of 4.0 % over the past five years, to reach an estimated €3.6bn in 2025.
Trends and Insights
The industry is shifting heavily towards online sales and direct sales
- Direct-to-consumer (DTC) models are a business model in which manufacturers sell their products directly to end customers. Distribution typically takes place via their own online shops, but also via their own physical shops or direct sales channels such as catalogues. The Vorwerk Group, for example, expanded internationally in direct sales in 2024 and is increasingly selling household products and home textiles, among other things, directly to its customers.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to grow over the next five years.
Trends and Insights
Smart textiles are increasingly establishing themselves in the premium segment
- The term smart textiles refers to the integration of electronic components, sensors or actuators into textile products, adding enhanced functions to them. The application is now established in practice. The Smart Textiles Micro Factory at the Aachen Institute of Textile Technology already demonstrated in 2019 how smart textiles could be manufactured in series production.
Biggest companies in the Household Textile & Soft Furnishing Manufacturing in Germany
| Company | Market Share (%)
2025 | Revenue (€m)
2025 |
|---|---|---|
Warema Renkhoff SE | 340.0 | |
Schmitz-Werke GmbH & Co. KG | 83.0 | |
Wilh. Wülfing GmbH & Co. KG | 72.5 |
To view the market share and analysis for all 6 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Bed linen, blankets and upholstery, Tarpaulins and awnings and Towels and cloths. Bed linen, blankets and upholstery is the largest segment of the Household Textile & Soft Furnishing Manufacturing in Germany.
Trends and Insights
High quality standards in the production of bed linen, blankets and upholstery pay off
- Textiles for use in conjunction with furniture such as bed linen, blankets, furniture covers, upholstery and cushions have become increasingly important in recent years. The largest markets for these products are private households and commercial sectors such as hotels, guesthouses, holiday flats, hospitals and care homes.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
The production of ready-made textile goods is concerned with the manufacture of textiles for various areas of application, for example home textiles, bed linen, textile camping goods, covers or flags. The manufacture of technical textiles, mattresses and clothing is not included.
What's included in this industry?
Products and services covered in the Household Textile & Soft Furnishing Manufacturing industry in Germany include Production of bed linen, table linen and other household linen, Production of quilts, eiderdowns, seat cushions, seat pads, pillows and similar items, Manufacture of curtains, awnings and textile roller blinds and venetian blinds, Production of furniture covers and covers for cars and machines, Production of tarpaulins, tents, sleeping bags and other camping goods, Manufacture of sails, parachutes, life jackets and lifebuoys, Production of flags, banners and pennants, Production of dusters, tea towels and bath towels, Manufacture of the textile parts of electric heating pads and Production of textile mats, doormats and tapestries.Companies
Companies covered in the Household Textile & Soft Furnishing Manufacturing industry in Germany include Warema Renkhoff SE, Schmitz-Werke GmbH & Co. KG and Wilh. Wülfing GmbH & Co. KG.Purchase this report to view all 6 major companies in this industry.
Related Terms
Related terms covered in the Household Textile & Soft Furnishing Manufacturing industry in Germany include enterprise resource planning (erp) system, operating data acquisition system (bde system) and machine data acquisition system (mde system).Industry Code
WZ 13.92 - Household Textile & Soft Furnishing Manufacturing in Germany
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
From 2025, the Circular Economy Act will oblige textile companies to collect textiles separately and prohibit the disposal of residual waste. This obliges manufacturers to ta...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
US tariffs reduce competitiveness on the export market. The US tariffs introduced from April 2025 on all imports from the European Union will make exported textile products c...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2025
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Most of the industry's companies are located in southern Germany. This is also where many manufacturers of home textiles are traditionally based. They source their fabrics fr...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each region in 2025
- Number and share of revenue each region accounts for in 2025
- Number and share of wages each region accounts for in 2025
- Number and share of employees in each region in 2025
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Within the industry, the individual players usually specialise in niche products. This allows them to differentiate themselves from one another, which means they are often no...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
In order to continue its growth in the coming years, Warema Renkhoff is planning extensive investments. In the Plastics & Engineering division, for example, investments have ...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2021 through 2025
- Major companies in the industry, including market share, revenue, profit and profit margin in 2025
- Overview of Warema Renkhoff SE's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Schmitz-Werke GmbH & Co. KG's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Wilh. Wülfing GmbH & Co. KG's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of revenue, market share and profit margin trend for 3 additional companies
Detailed analysis
- Description and key data for Warema Renkhoff SE, and factors influencing its performance in the industry
- Description and key data for Schmitz-Werke GmbH & Co. KG, and factors influencing its performance in the industry
- Description and key data for Wilh. Wülfing GmbH & Co. KG, and factors influencing its performance in the industry
- Description, key data and performance trends for 3 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
When consumers change their place of residence, they often furnish their new home with new home textiles. Increasing internal migration therefore has a positive effect on the...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2015-2030)
- Assistance historical data and forecast (2015-2030)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
By focussing on quality features, industry players are able to keep their prices at a level that allows them to make significant profits. As a result, they do not face excess...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Household Textile & Soft Furnishing Manufacturing industry in Germany in 2025?
The market size of the Household Textile & Soft Furnishing Manufacturing industry in Germany is €3.6bn in 2025.
How many businesses are there in the Household Textile & Soft Furnishing Manufacturing industry in Germany in 2025?
There are 998 businesses in the Household Textile & Soft Furnishing Manufacturing industry in Germany, which has declined at a CAGR of 2.1 % between 2020 and 2025.
How may import tariffs affect the Household Textile & Soft Furnishing Manufacturing industry in Germany?
The Household Textile & Soft Furnishing Manufacturing industry in Germany is likely to be significantly impacted by import tariffs with imports accounting for a high share of industry revenue.
How may export tariffs affect the Household Textile & Soft Furnishing Manufacturing industry in Germany?
The Household Textile & Soft Furnishing Manufacturing industry in Germany is likely to be significantly impacted by export tariffs with exports accounting for a high share of industry revenue.
Has the Household Textile & Soft Furnishing Manufacturing industry in Germany grown or declined over the past 5 years?
The market size of the Household Textile & Soft Furnishing Manufacturing industry in Germany has been declining at a CAGR of 4.0 % between 2020 and 2025.
What is the forecast growth of the Household Textile & Soft Furnishing Manufacturing industry in Germany over the next 5 years?
Over the next five years, the Household Textile & Soft Furnishing Manufacturing industry in Germany is expected to grow.
What are the biggest companies in the Household Textile & Soft Furnishing Manufacturing industry in Germany?
The biggest companies operating in the Household Textile & Soft Furnishing Manufacturing industry in Germany are Warema Renkhoff SE, Schmitz-Werke GmbH & Co. KG and Wilh. Wülfing GmbH & Co. KG
What does the Household Textile & Soft Furnishing Manufacturing industry in Germany include?
Production of bed linen, table linen and other household linen and Production of quilts, eiderdowns, seat cushions, seat pads, pillows and similar items are part of the Household Textile & Soft Furnishing Manufacturing industry in Germany.
Which companies have the highest market share in the Household Textile & Soft Furnishing Manufacturing industry in Germany?
The company holding the most market share in the Household Textile & Soft Furnishing Manufacturing industry in Germany is Warema Renkhoff SE.
How competitive is the Household Textile & Soft Furnishing Manufacturing industry in Germany?
The level of competition is high and steady in the Household Textile & Soft Furnishing Manufacturing industry in Germany.
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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