Online Perfume & Cosmetic Sales in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: June 2024
NAICS OD5090Revenue
$48.1bn
Past 5-Year Growth
Profit
$X.Xbn
Employees
54,141
Businesses
18,784
Wages
$X.Xbn
Online Perfume & Cosmetic Sales in the US industry analysis
Online beauty stores have been booming in recent years, with the growing popularity of e-commerce driving this growth. During the 2020 pandemic, social distancing regulation and stay-at-home orders pushed consumers to leverage online platforms to fulfill their shopping needs, swelling demand for online sellers of cosmetics and perfumes. During this time, consumers were spending less on eating out and transportation, causing disposable income to grow and boosting demand for discretionary products. However, recovering in-person shopping trends and unfavorable macroeconomic conditions in 2022 and 2023, including elevated inflation and consumer certainty, led to revenue losses, although these were insufficient to reverse pandemic gains. These trends will cause revenue to strengthen at an estimated CAGR of 11.4% to $48.1 billion through the end of 2024, including a 2.4% gain that year alone.
Trends and Insights
- Online shopping has surged because of shifting consumer preferences. This trend, driven by consumers looking for convenience and better access to product information, accelerated during the pandemic.
- Middle-aged buyers dominate beauty sales. People aged 35 to 54 purchase the most, focusing on high-quality, anti-aging products because of their higher disposable incomes and stable jobs.
- Highly populated areas are attractive to online retailers. Basing operations in these areas helps increase visibility and cut delivery times.
- Online shoppers are always on the hunt for bargains. Since online buyers can easily compare prices across retailers, sellers must offer competitive prices to retain customers.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 11.4 % over the past five years, to reach an estimated $48.1bn in 2024.
Trends and Insights
Macroeconomic conditions support demand for beauty products
- Demand for cosmetics and fragrances is directly impacted by changes in macroeconomic conditions, including disposable income, consumer confidence levels, inflation and unemployment, as consumers cut back on spending when economic conditions are unfavorable.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Revenue will continue growing at a slower rate
- Online shopping will remain popular among consumers as many have grown accustomed to the convenience of e-commerce. Consumers will continue to buy beauty products from online sellers, although drastic gains are set to become less common.
Biggest companies in the Online Perfume & Cosmetic Sales in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Amazon.Com, Inc. | 5,150.0 | 373.2 | 7.2 | |
Ulta Beauty, Inc. | 865.4 | 36.5 | 4.2 | |
Estee Lauder Companies Inc. | 776.0 | 35.5 | 4.6 |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Cosmetics, Skin care and Fragrances. Cosmetics is the largest segment of the Online Perfume & Cosmetic Sales in the US.
Trends and Insights
Skincare is popular among consumers of all ages
- Skincare covers a broad range of products, including moisturizers, face oils, BB and CC creams, face wash, eye creams, serums, acne treatments and sun protection, among many other products.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Beauty, Cosmetics & Fragrance Stores in the US
- Department Stores in the US
Complementors
- Cosmetic & Beauty Products Manufacturing in the US
- Drug, Cosmetic & Toiletry Wholesaling in the US
International industries
- Beauty, Cosmetics & Fragrance Stores in Canada
- Cosmetic and Toiletry Retailing in Australia
- Pharmaceutical, Cosmetic and Toiletry Goods Retailing in New Zealand
- Cosmetics & Toiletries Retailers in the UK
- Pharmacies & Drugstores in China
Table of Contents
About this industry
Industry definition
Online perfume and cosmetic sales comprise companies that sell perfume, makeup and other cosmetic products online. This industry includes revenue generated online by companies that also operate brick-and-mortar stores.
What's included in this industry?
Selling perfume onlineSelling cologne onlineSelling makeup online Selling cosmetic creams onlineSelling skincare onlineCompanies
Amazon.Com, Inc.Ulta Beauty, Inc.Estee Lauder Companies Inc.Purchase this report to view all 3 major companies in this industry.
Related Terms
BRICK-AND-MORTARBROADBANDPAYPALCOSMETICSMARTPHONEIndustry Code
NAICS 45411 - Online Perfume & Cosmetic Sales in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Online shopping has surged because of shifting consumer preferences. This trend, driven by consumers looking for convenience and better access to product information, acceler...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Middle-aged buyers dominate beauty sales. People aged 35 to 54 purchase the most, focusing on high-quality, anti-aging products because of their higher disposable incomes and...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Highly populated areas are attractive to online retailers. Basing operations in these areas helps increase visibility and cut delivery times.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Online shoppers are always on the hunt for bargains. Since online buyers can easily compare prices across retailers, sellers must offer competitive prices to retain customers...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Amazon is the largest online retailer in a highly fragmented industry. It offers a wide range of goods, including fragrances and cosmetics, acting as a virtual one-stop-shop.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Amazon.Com, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Ulta Beauty, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Estee Lauder Companies Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Amazon.Com, Inc., and factors influencing its performance in the industry
- Description and key data for Ulta Beauty, Inc., and factors influencing its performance in the industry
- Description and key data for Estee Lauder Companies Inc., and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Online retailers must secure customer data and label products correctly. They are also obligated to comply with the Streamlined Sales and Use Tax Agreement, eliminating a cos...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Purchases are the primary expense for online sellers. Retailers must acquire products from manufacturers and wholesalers to replenish inventory and efficiently satisfy demand...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Online Perfume & Cosmetic Sales in the US industry in United States in 2024?
The market size of the Online Perfume & Cosmetic Sales in the US industry in United States is $48.1bn in 2024.
How many businesses are there in the Online Perfume & Cosmetic Sales in the US industry in 2024?
There are 18,784 businesses in the Online Perfume & Cosmetic Sales in the US industry in United States, which has grown at a CAGR of 9.9 % between 2019 and 2024.
Has the Online Perfume & Cosmetic Sales in the US industry in United States grown or declined over the past 5 years?
The market size of the Online Perfume & Cosmetic Sales in the US industry in United States has been growing at a CAGR of 11.4 % between 2019 and 2024.
What is the forecast growth of the Online Perfume & Cosmetic Sales in the US industry in United States over the next 5 years?
Over the next five years, the Online Perfume & Cosmetic Sales in the US industry in United States is expected to grow.
What are the biggest companies in the Online Perfume & Cosmetic Sales in the US market in United States?
The biggest companies operating in the Online Perfume & Cosmetic Sales market in United States are Amazon.Com, Inc., Ulta Beauty, Inc. and Estee Lauder Companies Inc.
What does the Online Perfume & Cosmetic Sales in the US in United States include?
Selling perfume online and Selling cologne online are part of the Online Perfume & Cosmetic Sales in the US industry.
Which companies have the highest market share in the Online Perfume & Cosmetic Sales in the US in United States?
The company holding the most market share in United States is Amazon.Com, Inc..
How competitive is the Online Perfume & Cosmetic Sales in the US industry in United States?
The level of competition is high and steady in the Online Perfume & Cosmetic Sales in the US industry in United States.
