Potato Chip Production in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: May 2024
NAICS OD5713Revenue
$10.8bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
10,001
Businesses
364
Wages
$XXX.Xm
Potato Chip Production in the US industry analysis
The Potato Chip Production industry has faced hurdles from rising health consciousness, even as it has remained a staple of the US diet. The potato chip was invented in 1853 and has been America's number-one snack food for over 50 years. The product's popularity is often renewed annually due to major sporting events like the Super Bowl. While the COVID-19 pandemic derailed economic growth, it generated additional demand for potato chips as consumers spent more time at home, increasing snacking habits. Despite the turbulence of the pandemic, discretionary income levels have climbed, propelling growth in consumer spending. However, even as producers have diversified product lines in response to demand for healthy snack alternatives, consumers have cut back somewhat. As a result, industry revenue is expected to decline at a CAGR of 1.0% to $10.8 billion over the five years to 2024, including a contraction of 0.5% during the current year alone.
Trends and Insights
- Plain potato chips have long been a staple of the US diet. Rising discretionary income levels have better-positioned consumers to spend on chips.
- Plain potato chips have long been a staple of the US diet. Despite new verities, plain potato chips are far and away the most popular industry product.
- Producers are located near key markets. The West hosts the largest manufacturers that can easily access large cities across California.
- Innovation is at the heart of commercial success. Potato chip producers adapt to changing consumer preferences, introducing new varieties and healthier options.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 1.0 % over the past five years, to reach an estimated $10.8bn in 2024.
Trends and Insights
Rising health consciousness has forced producers to adapt
- Consumers have become increasingly health conscious as overweight and obesity trends have been more apparent. Overweight and obese individuals are at a higher risk for suffering from health conditions, like high blood pressure and other cardiovascular diseases.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Chip producers will focus on marketing alternatives
- Potato chip producers are establishing brand recognition surrounding nutritious variations of potato chip products to meet the growing demographic of health-conscious consumers.
Biggest companies in the Potato Chip Production in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Pepsico, Inc. | 3,828.2 | 542.5 | 14.2 | |
Campbell Soup Co | 1,822.0 | 273.6 | 15.0 | |
Kellogg Company | 731.9 | 97.2 | 13.3 |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Plain potato chips, Barbecue potato chips and Sour cream and onion potato chips. Plain potato chips is the largest segment of the Potato Chip Production in the US.
Trends and Insights
Plain potato chips remain the favorite
- The potato chip was invented in 1853 and has since become one of the most popular snack foods in the United States, with companies developing new flavors every few years.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Bread Production in the US
- Cookie, Cracker & Pasta Production in the US
Complementors
- Snack Food Production in the US
- Convenience Stores in the US
International industries
- Potato Crisps & Snacks Production in the UK
- Kartoffelverarbeitung
Table of Contents
About this industry
Industry definition
Operators in this industry strictly produce potato chips for snack consumption. This industry does not produce corn chips, tortilla chips and some other chip products.
What's included in this industry?
Producing plain potato chipsProducing flavored potato chipsProducing other potato chipsCompanies
Pepsico, Inc.Campbell Soup CoKellogg CompanyPurchase this report to view all 3 major companies in this industry.
Related Terms
BBQECONOMIES OF SCALECLEAN WATER ACTPREMIUMIndustry Code
NAICS 31191 - Potato Chip Production in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Plain potato chips have long been a staple of the US diet. Rising discretionary income levels have better-positioned consumers to spend on chips.
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Plain potato chips have long been a staple of the US diet. Despite new verities, plain potato chips are far and away the most popular industry product.
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Producers are located near key markets. The West hosts the largest manufacturers that can easily access large cities across California.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Innovation is at the heart of commercial success. Potato chip producers adapt to changing consumer preferences, introducing new varieties and healthier options.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The industry is dominated at the top by large, multinational producers. These companies are internationally recognized brands that lower overall costs by producing various ot...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Pepsico, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Campbell Soup Co's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Kellogg Company's performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Pepsico, Inc., and factors influencing its performance in the industry
- Description and key data for Campbell Soup Co, and factors influencing its performance in the industry
- Description and key data for Kellogg Company, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Tariffs are essential to limiting competition from abroad. A variety of imported products face tariffs to protect domestic production.
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Input costs are difficult to predict, eating away at a profit. Still, companies have primarily passed down rising costs to downstream markets.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Potato Chip Production in the US industry in United States in 2024?
The market size of the Potato Chip Production in the US industry in United States is $10.8bn in 2024.
How many businesses are there in the Potato Chip Production in the US industry in 2024?
There are 364 businesses in the Potato Chip Production in the US industry in United States, which has declined at a CAGR of 0.6 % between 2019 and 2024.
Has the Potato Chip Production in the US industry in United States grown or declined over the past 5 years?
The market size of the Potato Chip Production in the US industry in United States has been declining at a CAGR of 1.0 % between 2019 and 2024.
What is the forecast growth of the Potato Chip Production in the US industry in United States over the next 5 years?
Over the next five years, the Potato Chip Production in the US industry in United States is expected to grow.
What are the biggest companies in the Potato Chip Production in the US market in United States?
The biggest companies operating in the Potato Chip Production market in United States are Pepsico, Inc., Campbell Soup Co and Kellogg Company
What does the Potato Chip Production in the US in United States include?
Producing plain potato chips and Producing flavored potato chips are part of the Potato Chip Production in the US industry.
Which companies have the highest market share in the Potato Chip Production in the US in United States?
The company holding the most market share in United States is Pepsico, Inc..
How competitive is the Potato Chip Production in the US industry in United States?
The level of competition is moderate and steady in the Potato Chip Production in the US industry in United States.
