Printing in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: August 2024
NAICS 32311Revenue
$90.3bn
Past 5-Year Growth
Profit
$X.Xbn
Employees
380k
Businesses
44,169
Wages
$XX.Xbn
Printing in the US industry analysis
Printing is in the midst of a considerable and steady decline, as digital products and services continue to displace printed materials. The two largest markets, advertising and publishing, have accelerated their online footprint, reducing printing demand. Shaky corporate profit, coupled with increased interest rates, has caused overall advertising expenditure to plummet. Other products, like retail catalogs and banking forms, have also experienced low demand because of the increased prevalence of e-commerce and online financial transactions. These trends and consumer habits have caused revenue to fall at a CAGR of 1.1% to an estimated $90.3 billion over the past five years, including an estimated 3.0% slump in 2024. Higher input costs and consumers’ shift to digital materials has also harmed profit for printing services.
Trends and Insights
- Printing services continue to face notable and consistent declines over several decades. This drop is largely due to the increasing importance and consumer adoption of digital alternatives, which has resulted in year-over-year revenue losses.
- Lithographic printing remains an essential service for printers. This method leverages economies of scale, making it ideal for commercial printers to effectively serve larger businesses and manufacturers via large-run contracts.
- Printers are primarily situated near major population hubs to ensure client proximity. New York, California and Texas have the highest concentration of printing locations, focusing on urban centers for maximum accessibility and resource efficiency.
- Digital primacy is now the norm, with the printing industry losing ground to digital publications. Most downstream customers, such as newspapers, now offer online versions of their traditionally physical products, cutting demand from printers.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 1.1 % over the past five years, to reach an estimated $90.3bn in 2024.
Trends and Insights
Digital competition diminishes consumer demand
- Newspaper and magazine subscriptions are an important indicator of demand since printers perform outsourced services for publishers and produce advertising inserts for these publications. Newspaper and magazine revenue has fallen significantly in recent years because of a new digital media era.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to decline over the next five years.
Trends and Insights
Digitization will continue to threaten industry growth
- Digital media's rapid growth will adversely impact print periodicals' circulation and advertising volumes. Also, book publishers will increasingly seek shorter print runs because of ongoing digital technology advancements, further contributing to industry declines.
Biggest companies in the Printing in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Rr Donnelley & Sons Co | 1,600.0 | 44.8 | 2.8 | |
Multi Color Corp | 1,051.4 | 29.4 | 2.8 | |
The Vomela Companies | 292.0 | 8.2 | 2.8 |
To view the market share and analysis for all 38 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Commercial lithographic printing, Commercial flexographic printing and Commercial screen printing. Commercial lithographic printing is the largest segment of the Printing in the US.
Trends and Insights
Greater technological proliferation dampens lithographic printing demand
- Lithography is a printing process that leverages the natural separation tendency of oil and water. The method involves the chemical treatment of a photographically prepared printing plate to ensure the image drawn accepts ink and repels water.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- There are no industries to display.
Complementors
- Quick Printing in the US
- Printing Services in the US
- Newspaper Publishing in the US
- Magazine & Periodical Publishing in the US
- Book Publishing in the US
International industries
- Global Commercial Printing
- Printing in Canada
- Printing in Australia
- Printing in New Zealand
- Newspaper Printing in the UK
Table of Contents
About this industry
Industry definition
Companies in the Printing industry primarily print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Manufacturers engage in various printing processes including lithographic, gravure, screen, flexographic, digital and letterpress processes. This industry doesn't include publishers that also perform printing, nor does it comprise companies that perform prepress or post-press services without traditional printing.
What's included in this industry?
Commercial lithographic printingCommercial flexographic printing Commercial screen printingCommercial gravure printingDigital printingBook printingQuick printingManifold business formsCompanies
Rr Donnelley & Sons CoMulti Color CorpThe Vomela CompaniesPurchase this report to view all 38 major companies in this industry.
Related Terms
COMPUTER-TO-PLATE PRINTINGPRINTING PLATEGRAVURE PRINTINGE-BOOKIndustry Code
NAICS 32311 - Printing in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Printing services continue to face notable and consistent declines over several decades. This drop is largely due to the increasing importance and consumer adoption of digita...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Lithographic printing remains an essential service for printers. This method leverages economies of scale, making it ideal for commercial printers to effectively serve larger...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Printers are primarily situated near major population hubs to ensure client proximity. New York, California and Texas have the highest concentration of printing locations, fo...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Digital primacy is now the norm, with the printing industry losing ground to digital publications. Most downstream customers, such as newspapers, now offer online versions of...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Printers need to diversify their client services to grow. RR Donnelley has expanded into business communications and marketing to remain relevant and diversify their revenue ...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Rr Donnelley & Sons Co's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Multi Color Corp's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of The Vomela Companies's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 35 additional companies
Detailed analysis
- Description and key data for Rr Donnelley & Sons Co, and factors influencing its performance in the industry
- Description and key data for Multi Color Corp, and factors influencing its performance in the industry
- Description and key data for The Vomela Companies, and factors influencing its performance in the industry
- Description, key data and performance trends for 35 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Printers largely operate under self-regulation. However, companies that print bank checks must comply with the Gramm-Leach-Bliley Act to prevent forgery and protect copyright...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Material purchases are the largest expense for printers due to a high quantity of input expenses. Rising material prices amid heightened inflation has exacerbated this trend.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Printing in the US industry in United States in 2024?
The market size of the Printing in the US industry in United States is $90.3bn in 2024.
How many businesses are there in the Printing in the US industry in 2024?
There are 44,169 businesses in the Printing in the US industry in United States, which has declined at a CAGR of 1.8 % between 2019 and 2024.
Has the Printing in the US industry in United States grown or declined over the past 5 years?
The market size of the Printing in the US industry in United States has been declining at a CAGR of 1.1 % between 2019 and 2024.
What is the forecast growth of the Printing in the US industry in United States over the next 5 years?
Over the next five years, the Printing in the US industry in United States is expected to decline.
What are the biggest companies in the Printing in the US market in United States?
The biggest companies operating in the Printing market in United States are Rr Donnelley & Sons Co, Multi Color Corp and The Vomela Companies
What does the Printing in the US in United States include?
Commercial lithographic printing and Commercial flexographic printing are part of the Printing in the US industry.
Which companies have the highest market share in the Printing in the US in United States?
The company holding the most market share in United States is Rr Donnelley & Sons Co.
How competitive is the Printing in the US industry in United States?
The level of competition is high and steady in the Printing in the US industry in United States.
