Carter’s OshKosh collaborates with streetwear brand, Kith
OshKosh B’Gosh (OshKosh), which operates in the Carter’s family, announced an exclusive collaboration with streetwear and lifestyle brand, Kith, in September 2021. This collaboration will exclusively be available through Kith Kids and will consist of a 28-piece capsule collection. OshKosh is looking to attract a larger customer pool through this partnership with Kith. The capsule, similar to the two brands, is focused on marrying classic and modern together through Americana and childhood classics, with a touch of streetwear detailing. Similar to many other retailers, brands are always searching to collaborate with new and upcoming brands and designers to elevate their reputation among new consumers.
New Activity|ESG|M&AIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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