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Sports Instructors in Australia - Market Research Report (2014-2029)

Nicholas Larter Nicholas Larter Melbourne, Australia Last Updated: November 2024 ANZSIC P8211

Revenue

$1.9bn

2024-25

$1.9bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

54,106

Businesses

7,106

Wages

$XXX.Xm

Sports Instructors in Australia industry analysis

Restrictive economic conditions have hampered revenue for the Sports Instructor industry. Reduced household disposable income has made it harder for families to justify the cost of coaches and instructors for casual sports, leading to a dip in demand. Online video games are becoming more popular among younger Australians, a key market for the industry, compounding with financial woes to result in faltering participation in sports that require coaches and trainers. These factors have seen revenue drop by an estimated 1.7% in 2024-25 to $1.91 billion. This represents an anticipated 1.4% annualised hike over the past five years, albeit from a weak base year during the pandemic. Profit margins have recovered over the same period, but still trail pre-pandemic highs.

Trends and Insights

  • Opposing forces are limiting revenue growth. Competition from gyms and fitness centres and distractions from sources like social media and video games have limited participation rates in younger demographics, reducing the need for coaches and trainers.
  • 25- to 44-year-olds are participating in sports more than any other demographic. A golfing renaissance has driven this growth as it’s common for golfers at any skill level to employ a coach to improve their swing technique.
  • The distribution of sports instructor businesses across Australia follows population distribution, with a higher concentration in Australia's eastern states. New South Wales, Victoria and Queensland host over 80.0% of all industry businesses.
  • Outside the industry, sports instructors compete with in-house club coaches and the Gyms and Fitness Centres industry. Expansion in the number of gyms and fitness centres has intensified competition for the industry.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 1.4 % over the past five years, to reach an estimated $1.9bn in 2024.

Trends and Insights

Gyms and fitness centres have posed a significant threat to industry growth

  • Demand for gyms and fitness centres expanded until 2024-25, when it contracted marginally. Their flexibility and affordability make them an attractive alternative to sports instruction.
  • Additional trends and insights available with purchase
Sports Instructors in Australia
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Major sporting events will inspire the public to take up sports

  • Soccer will report robust growth in participation going forwards, aided by the 2023 FIFA Women's World Cup, which boosted the sport’s popularity in Australia and New Zealand, particularly among girls and women.

Biggest companies in the Sports Instructors in Australia

Company
Market Share (%)
2025
Revenue ($short_0)
2025

There are no companies that hold a large enough market share in the Sports Instructors in Australia industry for IBISWorld to include in this product.

Products & Services Segmentation

Sports Instructors in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Team sport coaches, Swimming trainers and Golf coaches. Team sport coaches is the largest segment of the Sports Instructors in Australia.

Trends and Insights

Teams often play in leagues that necessitate the need for coaches and trainers

  • Many of Australia’s most popular sports, including soccer, basketball, Australian rules football and cricket, are team sports. These sports are played casually and competitively in local, district and state leagues.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The industry provides non-vocational instruction in sporting and physical recreation activities. The industry does not include fitness instructors.

What's included in this industry?

Swimming coachingSoccer coachingTennis coachingGolf coachingAustralian Rules coachingBasketball coachingNetball coachingMartial arts instructionRugby league and cricket coachingGymnastics and athletics coaching

Companies

Purchase this report to view all major companies in this industry.

Related Terms

FUTSALFUNCTIONAL FITNESSPARTICIPATION RATE

Industry Code

ANZSIC 2006

ANZSIC 8211 - Sports Instructors in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Opposing forces are limiting revenue growth. Competition from gyms and fitness centres and distractions from sources like social media and video games have limited participat...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

25- to 44-year-olds are participating in sports more than any other demographic. A golfing renaissance has driven this growth as it’s common for golfers at any skill level to...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The distribution of sports instructor businesses across Australia follows population distribution, with a higher concentration in Australia's eastern states. New South Wales,...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Outside the industry, sports instructors compete with in-house club coaches and the Gyms and Fitness Centres industry. Expansion in the number of gyms and fitness centres has...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The Sports Instructors industry has no major players due to high fragmentation. Numerous sports require coaching, with most instructors working independently or in small priv...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    The Competition and Consumer Act 2010 determines provisions that apply to the industry. The act guides business practices regarding marketing and sales tactics, price setting...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    Wages account for a significant portion of the industry's cost structure, which is a result of its service-based and labour-intensive nature. Factors like an instructor's exp...

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Sports Instructors industry in Australia in 2024?

    The market size of the Sports Instructors industry in Australia is $1.9bn in 2024.

    How many businesses are there in the Sports Instructors in Australia industry in 2024?

    There are 7,106 businesses in the Sports Instructors industry in Australia, which has grown at a CAGR of 4.0 % between 2019 and 2024.

    Has the Sports Instructors industry in Australia grown or declined over the past 5 years?

    The market size of the Sports Instructors industry in Australia has been growing at a CAGR of 1.4 % between 2019 and 2024.

    What is the forecast growth of the Sports Instructors industry in Australia over the next 5 years?

    Over the next five years, the Sports Instructors industry in Australia is expected to grow.

    What does the Sports Instructors in Australia include?

    Swimming coaching and Soccer coaching are part of the Sports Instructors industry.

    How competitive is the Sports Instructors industry in Australia?

    The level of competition is moderate and increasing in the Sports Instructors industry in Australia.

    Related Industries

    Widen your competitive advantage with related industries

    Competitors

    • Women's Gyms in Australia
    • Gyms and Fitness Centres in Australia

    Complementors

    • Sport and Camping Equipment Retailing in Australia
    • Sports Administrative Services in Australia
    • Weight Loss Services in Australia

    International industries

    • Sports Coaching in the US
    • Martial Arts Studios in the US

    View all industries in Australia

    Methodology

    How are IBISWorld reports created?

    IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in Australia include:

    • Australian Bureau of Statistics
    • Australian Taxation Office
    • Australian Securities & Investments Commission

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

    Learn more about our methodology and data sourcing on the Help Center.