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Wooden Furniture and Upholstered Seat Manufacturing in Australia - Market Research Report (2015-2030)

Joshua Campbell Joshua Campbell Melbourne, Australia Last Updated: January 2025 ANZSIC C2511

Revenue

$4.8bn

2025-26

$5.0bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

17,097

Businesses

4,302

Wages

$XXX.Xm

Wooden Furniture and Upholstered Seat Manufacturing in Australia industry analysis

The Wooden Furniture and Upholstered Seat Manufacturing industry has grown as rising timber prices have pushed up industry revenue. Global supply chain disruptions have led to rising timber prices, which manufacturers have passed on to downstream markets. In response to higher input costs, many manufacturers have shifted towards producing higher quality, premium furniture to maintain profitability, appealing to consumers willing to pay more for durable, locally made products. Industry revenue is anticipated to rise at an annualised 4.0% over the five years through 2024-25, to $4.8 billion. This includes an expected 1.1% uptick in 2024-25 as consumer preferences for sustainable and locally produced goods drive demand for premium and eco-friendly furniture despite ongoing inflationary pressures.

Trends and Insights

  • Price growth as manufacturers have passed on increasing input costs has driven revenue growth. Prices for timber, a key industry input, have been climbing.
  • Increased demand for public transport has led to a rise in the production of upholstered seats for public transit systems. Government investments in rail infrastructure and a growing consumer preference for sustainable transportation alternatives have driven this demand growth.
  • Manufacturers tend to be located in populated areas, favouring locations near transport facilities and retailers, which allows them to cut down on transportation time and costs. That's why establishments are predominantly concentrated in Australia’s eastern seaboard states.
  • The Wooden Furniture and Upholstery industry involves fierce competition primarily focused on pricing. However, quality and design play a role, particularly for smaller manufacturers who may struggle to compete with more prominent manufacturers in terms of price and operational efficiency.

Access hundreds of analysis and data

  • Market estimates from 2015-2030
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 4.0 % over the past five years, to reach an estimated $4.8bn in 2025.

Trends and Insights

Hiked prices for raw materials have driven revenue spikes

  • Domestic timber prices surged 12.3% in 2022-23, driving revenue to grow at a closely aligned 10.6% during this year. Timber shortages due to global supply chain disruptions during the pandemic, which increased transportation costs, were primarily responsible for this price hike.
  • Additional trends and insights available with purchase
Wooden Furniture and Upholstered Seat Manufacturing in Australia
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Local manufacturers are likely to benefit from furniture retail activity and improved discretionary income

  • Demand from furniture retailers is forecast to grow as household discretionary income increases and consumer confidence rebounds. As people feel more optimistic about their financial situation, many will choose to invest in high-quality, locally made furniture for their homes.

Biggest companies in the Wooden Furniture and Upholstered Seat Manufacturing in Australia

Company
Market Share (%)
2025
Revenue ($m)
2025
Schiavello
101.6
Greenlit Brands
15.4

To view the market share and analysis for all 2 top companies in this industry, view purchase options.

Products & Services Segmentation

Wooden Furniture and Upholstered Seat Manufacturing in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Upholstered wooden furniture, Non-upholstered wooden furniture and Upholstered seats for public transport. Upholstered wooden furniture is the largest segment of the Wooden Furniture and Upholstered Seat Manufacturing in Australia.

Trends and Insights

Upholstered wooden furniture sales remain steady amid market changes

  • Upholstered furniture, encompassing products for lounges, offices and bedrooms, constitutes the most significant revenue segment within the industry. Due to upholstered furniture’s size and consumers' preference for bespoke designs, its manufacturing is relatively protected from imports.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Companies in the industry manufacture furniture made from wood, except built-in units. Industry firms also upholster seating with wooden or metal frames, and upholster wooden furniture. Upholstered seats manufactured for transport equipment are also included in the industry.

What's included in this industry?

Upholstered wooden furnitureNon-upholstered wooden furnitureUpholstered seats for public transport

Companies

SchiavelloGreenlit Brands

Purchase this report to view all 2 major companies in this industry.

Related Terms

CARCASSOCCASIONAL FURNITUREMEDIUM-DENSITY FIBREBOARD (MDF)COMPUTER-AIDED DESIGN (CAD)COMPUTER NUMERICAL CONTROLS (CNC)

Industry Code

ANZSIC 2006

ANZSIC 2511 - Wooden Furniture and Upholstered Seat Manufacturing in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Price growth as manufacturers have passed on increasing input costs has driven revenue growth. Prices for timber, a key industry input, have been climbing.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Increased demand for public transport has led to a rise in the production of upholstered seats for public transit systems. Government investments in rail infrastructure and a...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Manufacturers tend to be located in populated areas, favouring locations near transport facilities and retailers, which allows them to cut down on transportation time and cost...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each region in 2025
  • Number and share of revenue each region accounts for in 2025
  • Number and share of wages each region accounts for in 2025
  • Number and share of employees in each region in 2025

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The Wooden Furniture and Upholstery industry involves fierce competition primarily focused on pricing. However, quality and design play a role, particularly for smaller manuf...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

This industry doesn’t have any major companies, comprising a mix of small- to medium-size manufacturers. This is due to high competition and low entry barriers, which enable ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Schiavello's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Greenlit Brands's performance by revenue, market share and profit margin from 2019 through 2025

Detailed analysis

  • Description and key data for Schiavello, and factors influencing its performance in the industry
  • Description and key data for Greenlit Brands, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Demand from furniture retailing and the domestic price of timber have driven industry revenue growth. Supply chain restrictions encouraged local sourcing and enhanced perform...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The industry’s profitability is rising due to supply chain adjustments and manufacturers passing on increase costs downstream. However, threats from low-cost imports and risi...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Wooden Furniture and Upholstered Seat Manufacturing industry in Australia in 2025?

The market size of the Wooden Furniture and Upholstered Seat Manufacturing industry in Australia is $4.8bn in 2025.

How many businesses are there in the Wooden Furniture and Upholstered Seat Manufacturing in Australia industry in 2025?

There are 4,302 businesses in the Wooden Furniture and Upholstered Seat Manufacturing industry in Australia, which has grown at a CAGR of 2.3 % between 2020 and 2025.

Has the Wooden Furniture and Upholstered Seat Manufacturing industry in Australia grown or declined over the past 5 years?

The market size of the Wooden Furniture and Upholstered Seat Manufacturing industry in Australia has been growing at a CAGR of 4.0 % between 2020 and 2025.

What is the forecast growth of the Wooden Furniture and Upholstered Seat Manufacturing industry in Australia over the next 5 years?

Over the next five years, the Wooden Furniture and Upholstered Seat Manufacturing industry in Australia is expected to grow.

What are the biggest companies in the Wooden Furniture and Upholstered Seat Manufacturing market in Australia?

The biggest companies operating in the Wooden Furniture and Upholstered Seat Manufacturing market in Australia are Schiavello and Greenlit Brands

What does the Wooden Furniture and Upholstered Seat Manufacturing in Australia include?

Upholstered wooden furniture and Non-upholstered wooden furniture are part of the Wooden Furniture and Upholstered Seat Manufacturing industry.

Which companies have the highest market share in the Wooden Furniture and Upholstered Seat Manufacturing in Australia?

The company holding the most market share in Australia is Schiavello.

How competitive is the Wooden Furniture and Upholstered Seat Manufacturing industry in Australia?

The level of competition is high and steady in the Wooden Furniture and Upholstered Seat Manufacturing industry in Australia.

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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