Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has declined at a CAGR of 4.4 % over the past five years, to reach an estimated $3.1bn in 2025.
Trends and Insights
Manufacturers across all three product groups are responding to declining revenue with product development
- Cereal, pasta and baking mix manufacturers are actively adapting to changing consumer preferences by offering a wider range of vitamin-fortified, high-protein, gluten-free, no-sugar and high-fibre options targeting increasingly health-conscious customers.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to grow over the next five years.
Trends and Insights
Increasing wheat and coarse grain prices will weaken profit growth
- Cereal, pasta and baking mix manufacturers use wheat and coarse grains like oats as their primary inputs. Purchasing these inputs constitutes a large share of revenue as margins from industry product sales are generally low, given the high level of competition and availability of substitutes.
Biggest companies in the Cereal, Pasta and Baking Mix Manufacturing in Australia
| Company | Market Share (%)
2025 | Revenue ($m)
2025 |
|---|---|---|
Kellanova Australia | 525.8 | |
San Remo | 313.5 | |
Sanitarium Health Food Company | 300.2 |
To view the market share and analysis for all 7 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Breakfast products, Pasta and noodle products and Baking mixes. Breakfast products is the largest segment of the Cereal, Pasta and Baking Mix Manufacturing in Australia.
Trends and Insights
Cost concerns and health consciousness have directed demand away from breakfast products
- The breakfast food segment includes breakfast cereals, granola and oatmeal.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Industry producers manufacture prepared cereal and breakfast foods (including oatmeal), fresh and dried pasta and baking mixes.
What's included in this industry?
Products and services covered in the Cereal, Pasta and Baking Mix Manufacturing industry in Australia include Cereal and breakfast products, Pasta and noodle products and Baking mixes.Companies
Companies covered in the Cereal, Pasta and Baking Mix Manufacturing industry in Australia include Kellanova Australia, San Remo and Sanitarium Health Food Company.Purchase this report to view all 7 major companies in this industry.
Related Terms
Related terms covered in the Cereal, Pasta and Baking Mix Manufacturing industry in Australia include research and development (r&d), wholesale bypass, private-label product, functional food and low gi .Industry Code
ANZSIC 1162 - Cereal, Pasta and Baking Mix Manufacturing in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Profitability pressures are driving rising industry consolidation. Top manufacturers are consolidating market share as high entry barriers and supermarket pricing power stifl...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Health consciousness and convenience shape innovation. Consumers are seeking nutrient-rich, low-sugar cereals and vitamin-enriched cereals and pastas, leading to a rise in de...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2025
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Victoria leads manufacturing numbers due to a supportive industrial ecosystem. Government grants, skilled labour, strong infrastructure and supply chain links have encouraged...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each region in 2025
- Number and share of revenue each region accounts for in 2025
- Number and share of wages each region accounts for in 2025
- Number and share of employees in each region in 2025
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Market share is moderately concentrated, with the top four players controlling over 40% of the market. Supermarkets favour established brands, making it tough for smaller fir...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Cereal, pasta and baking mix manufacturers’ diverse market base allows them to leverage economies of scale. This leads to lower average costs and enhances their competitivene...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2021 through 2025
- Major companies in the industry, including market share, revenue, profit and profit margin in 2025
- Overview of Kellanova Australia's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of San Remo's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Sanitarium Health Food Company's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of revenue, market share and profit margin trend for 4 additional companies
Detailed analysis
- Description and key data for Kellanova Australia, and factors influencing its performance in the industry
- Description and key data for San Remo, and factors influencing its performance in the industry
- Description and key data for Sanitarium Health Food Company, and factors influencing its performance in the industry
- Description, key data and performance trends for 4 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Supermarkets are the largest market for the industry, but private-label brands threaten revenue for branded products. Meanwhile, rising demand from cafes, restaurants and tak...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2015-2030)
- Assistance historical data and forecast (2015-2030)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Input costs and rising competition have pressures profitability. Competitive forces from rival brands limit manufacturers’ ability to pass on rising input prices to consumers...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Cereal, Pasta and Baking Mix Manufacturing industry in Australia in 2025?
The market size of the Cereal, Pasta and Baking Mix Manufacturing industry in Australia is $3.1bn in 2025.
How many businesses are there in the Cereal, Pasta and Baking Mix Manufacturing industry in Australia in 2025?
There are 292 businesses in the Cereal, Pasta and Baking Mix Manufacturing industry in Australia, which has grown at a CAGR of 0.1 % between 2020 and 2025.
How may import tariffs affect the Cereal, Pasta and Baking Mix Manufacturing industry in Australia?
The Cereal, Pasta and Baking Mix Manufacturing industry in Australia is likely to be impacted by import tariffs with imports accounting for a moderate share of industry revenue.
How may export tariffs affect the Cereal, Pasta and Baking Mix Manufacturing industry in Australia?
The Cereal, Pasta and Baking Mix Manufacturing industry in Australia is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.
Has the Cereal, Pasta and Baking Mix Manufacturing industry in Australia grown or declined over the past 5 years?
The market size of the Cereal, Pasta and Baking Mix Manufacturing industry in Australia has been declining at a CAGR of 4.4 % between 2020 and 2025.
What is the forecast growth of the Cereal, Pasta and Baking Mix Manufacturing industry in Australia over the next 5 years?
Over the next five years, the Cereal, Pasta and Baking Mix Manufacturing industry in Australia is expected to grow.
What are the biggest companies in the Cereal, Pasta and Baking Mix Manufacturing industry in Australia?
The biggest companies operating in the Cereal, Pasta and Baking Mix Manufacturing industry in Australia are Kellanova Australia, San Remo and Sanitarium Health Food Company
What does the Cereal, Pasta and Baking Mix Manufacturing industry in Australia include?
Cereal and breakfast products and Pasta and noodle products are part of the Cereal, Pasta and Baking Mix Manufacturing industry in Australia.
Which companies have the highest market share in the Cereal, Pasta and Baking Mix Manufacturing industry in Australia?
The company holding the most market share in the Cereal, Pasta and Baking Mix Manufacturing industry in Australia is Kellanova Australia.
How competitive is the Cereal, Pasta and Baking Mix Manufacturing industry in Australia?
The level of competition is moderate and increasing in the Cereal, Pasta and Baking Mix Manufacturing industry in Australia.
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
