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Electric Vehicle Wholesaling in Australia - Market Research Report (2014-2029)

Misaki Iishi Misaki Iishi Melbourne, Australia Last Updated: October 2024 ANZSIC OD5742

Revenue

$5.4bn

2024-25

$5.4bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

2,237

Businesses

61

Wages

$XXX.Xm

Electric Vehicle Wholesaling in Australia industry analysis

The Electric Vehicle Wholesaling industry has grown rapidly over the past few years. An expansion in charging station numbers and accessibility has supported demand as more electric vehicle (EV) models have entered the market. EV uptake has increased from 2022-23, when the government boosted funding for EVs and EV infrastructure. Federal and state governments have incentivised consumers to purchase low- and zero-emission vehicles, which boosted this industry’s revenue through the end of 2023-24. However, EVs are still unaffordable for many consumers due to their high price, limiting demand. Cost-of-living pressures have further constrained consumers’ willingness to purchase EVs. Moreover, delays in enacting fuel efficiency standards and global microchip supply issues have restricted EV sales, causing Australia to lag behind the global average. Overall, industry revenue is expected to rise at an annualised 48.9% over the five years through 2024-25, to $5.4 billion. This result includes an anticipated dip of 20.3% in 2024-25.

Trends and Insights

  • Electric vehicle wholesalers are facing intense competition. Affordable EVs are gaining popularity, fuelling price wars among electric vehicle manufacturers and wholesalers.
  • SUV's have dominated the Australian vehicle market in recent years, demonstrating local consumers’ vehicle preferences. To capitalise on this, some dealers have started stocking battery electric SUVs and plug-in hybrid electric SUVs.
  • Business location tends to follow population distribution. New South Wales, Victoria and Queensland are Australia's three largest states in terms of population, which provides electric vehicle wholesalers in those regions with more clients.
  • Many new wholesalers have entered this industry, lowering market share concentration. Intensified internal competition has encouraged car brands to reduce the prices of EVs and introduce new EVs, giving consumers more options to choose from.

Access hundreds of analysis and data

  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 48.9 % over the past five years, to reach an estimated $5.4bn in 2024.

Trends and Insights

Government incentives have increased EV uptake

  • The federal, state and territory governments have been providing various incentives to boost electric vehicle (EV) sales. These incentives have encouraged many consumers and businesses to purchase EVs, leading to this industry’s rapid expansion over the past few years.
  • Additional trends and insights available with purchase
Electric Vehicle Wholesaling in Australia
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Electric vehicle wholesalers may see slower growth in EV sales

  • The Electric Vehicle Wholesaling industry expanded rapidly in its infancy. EV sales grew significantly, capturing innovators and early adopters who are more interested in new technologies.

Biggest companies in the Electric Vehicle Wholesaling in Australia

Company
Market Share (%)
2025
Revenue ($m)
2025
Tesla Australia
1,723.2
BYD Automotive
1,028.7
Volvo
860.6

To view the market share and analysis for all 6 top companies in this industry, view purchase options.

Products & Services Segmentation

Electric Vehicle Wholesaling in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Battery electric vehicles - passenger, Battery electric vehicle - SUV and Plug-in hybrid electric vehicle - SUV. Battery electric vehicles - passenger is the largest segment of the Electric Vehicle Wholesaling in Australia.

Trends and Insights

SUVs’ popularity has reduced passenger battery electric vehicles’ revenue share

  • Battery electric vehicles (BEVs) are powered entirely by electricity and have no internal combustion engine.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The Electric Vehicle Wholesaling industry is primarily involved in the distribution of electric passenger vehicles. These include battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs). This industry does not include hybrid vehicles (HEVs) that use electric motors and internal combustion engines (ICE) since batteries in these vehicles cannot be charged by plugging into a recharging station.

What's included in this industry?

Battery electric passenger vehiclesBattery electric SUVsPlug-in hybrid passenger vehiclesPlug-in hybrid SUVs

Companies

Tesla AustraliaBYD AutomotiveVolvo

Purchase this report to view all 6 major companies in this industry.

Related Terms

SPORT UTILITY VEHICLE (SUV)BATTERY ELECTRIC VEHICLE (BEV)PLUG-IN HYBRID ELECTRIC VEHICLE (PHEV)

Industry Code

ANZSIC 2006

ANZSIC 3501 - Electric Vehicle Wholesaling in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Electric vehicle wholesalers are facing intense competition. Affordable EVs are gaining popularity, fuelling price wars among electric vehicle manufacturers and wholesalers.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

SUV's have dominated the Australian vehicle market in recent years, demonstrating local consumers’ vehicle preferences. To capitalise on this, some dealers have started stock...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Business location tends to follow population distribution. New South Wales, Victoria and Queensland are Australia's three largest states in terms of population, which provide...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Many new wholesalers have entered this industry, lowering market share concentration. Intensified internal competition has encouraged car brands to reduce the prices of EVs a...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Tesla continues to dominate the industry. Although Tesla is a market leader in electric vehicles, the rise of affordable EVs has diminished its market share in recent years.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Tesla Australia's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of BYD Automotive's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Volvo's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 3 additional companies

Detailed analysis

  • Description and key data for Tesla Australia, and factors influencing its performance in the industry
  • Description and key data for BYD Automotive, and factors influencing its performance in the industry
  • Description and key data for Volvo, and factors influencing its performance in the industry
  • Description, key data and performance trends for 3 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Revenue volatility is high as a result of supply issues. Any disruption to the supply of vehicles limits the number of EV sales, harming revenue.

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Industry profit margins are majorly dependent on the overall number of EV sales. When EV sales rise, wholesalers are able to improve their economies of scale and boost profit...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Electric Vehicle Wholesaling industry in Australia in 2024?

The market size of the Electric Vehicle Wholesaling industry in Australia is $5.4bn in 2024.

How many businesses are there in the Electric Vehicle Wholesaling in Australia industry in 2024?

There are 61 businesses in the Electric Vehicle Wholesaling industry in Australia, which has grown at a CAGR of 19.5 % between 2019 and 2024.

Has the Electric Vehicle Wholesaling industry in Australia grown or declined over the past 5 years?

The market size of the Electric Vehicle Wholesaling industry in Australia has been growing at a CAGR of 48.9 % between 2019 and 2024.

What is the forecast growth of the Electric Vehicle Wholesaling industry in Australia over the next 5 years?

Over the next five years, the Electric Vehicle Wholesaling industry in Australia is expected to grow.

What are the biggest companies in the Electric Vehicle Wholesaling market in Australia?

The biggest companies operating in the Electric Vehicle Wholesaling market in Australia are Tesla Australia, BYD Automotive and Volvo

What does the Electric Vehicle Wholesaling in Australia include?

Battery electric passenger vehicles and Battery electric SUVs are part of the Electric Vehicle Wholesaling industry.

Which companies have the highest market share in the Electric Vehicle Wholesaling in Australia?

The company holding the most market share in Australia is Tesla Australia.

How competitive is the Electric Vehicle Wholesaling industry in Australia?

The level of competition is high and increasing in the Electric Vehicle Wholesaling industry in Australia.

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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