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Fast Food Burger Shops in Australia - Market Research Report (2014-2029)

Disha Kartik Jeswanth Disha Kartik Jeswanth Melbourne, Australia Last Updated: December 2024 ANZSIC OD5498

Revenue

$11.5bn

2024-25

$11.5bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

81,978

Businesses

9,118

Wages

$X.Xbn

Fast Food Burger Shops in Australia industry analysis

Various factors have contributed to volatile revenue in recent years. Government restrictions during the pandemic prevented hospitality venues from offering dine-in service for long periods, pushing consumers to eat at home. While some consumers cooked for themselves, others took full advantage of online food delivery services like Uber Eats and Menulog, supporting burger shops. Growing demand for premium products and the continued entry of gourmet burger shops have also benefited the industry. Despite a cost of living crisis over the past few years, the Fast Food Burger Shops industry has recorded robust growth as Australian consumers have proved that demand for fast food is relatively inelastic to price pressures. Overall, revenue is expected to climb at an annualised 2.5% over the five years through 2024-25 to $11.5 billion, including an anticipated hike of 1.0% in the current year.

Trends and Insights

  • The rise of veganism has transformed the burger scene. Plant-based burgers are gaining traction as both vegans and meat-eaters seek tasty, eco-friendly alternatives. Despite healthier eating trends, cheat meals are keeping demand for traditional offerings alive.
  • The contribution of sides to industry revenue has shrunk over the past few years. As inflationary pressures take a toll, consumers are cutting back on purchasing extras with their meals.
  • The high population density in Victoria, New South Wales and Queensland has attracted burger shops to these states. These three states account for nearly 80.0% of fast food burger stores.
  • Burger shops face intense competition from cafes and coffee shops. These establishments sell burger substitutes like sandwiches, which are perceived as healthier than traditional fast food.

Access hundreds of analysis and data

  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 2.5 % over the past five years, to reach an estimated $11.5bn in 2024.

Trends and Insights

Evolving consumer trends have tweaked the product mix

  • Consumer preferences for gourmet foods have notably benefited the Fast Food Burger Shops industry. This has proven to be particularly advantageous to independent burger shops. Many niche burger shops are distinguishing themselves by offering premium burgers with unique flavour combinations.
  • Additional trends and insights available with purchase
Fast Food Burger Shops in Australia
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Consumer tastes will become more sophisticated, forcing burger joints to adapt

  • Premium and niche burger shops will continue outperforming the broader industry as consumer tastes become more sophisticated in the coming years.

Biggest companies in the Fast Food Burger Shops in Australia

Company
Market Share (%)
2025
Revenue ($m)
2025
McDonald's
5,705.4
Competitive Foods
2,410.4
Grill'd
491.9

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Fast Food Burger Shops in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Breakfast items, Burgers and Sides. Breakfast items is the largest segment of the Fast Food Burger Shops in Australia.

Trends and Insights

Premiumisation trends have supported demand for burgers

  • This segment includes beef, chicken, lamb, seafood, vegan and vegetarian burgers.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry includes establishments that are primarily engaged in selling burgers for on-premises and takeaway consumption.

What's included in this industry?

BurgersSidesBreakfast itemsBeveragesWraps and saladsDesserts

Companies

McDonald'sCompetitive FoodsGrill'd

Purchase this report to view all 3 major companies in this industry.

Related Terms

POINT OF SALE (POS) SYSTEMSWAGYUCHEAT MEAL

Industry Code

ANZSIC 2006

ANZSIC 4511 - Fast Food Burger Shops in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The rise of veganism has transformed the burger scene. Plant-based burgers are gaining traction as both vegans and meat-eaters seek tasty, eco-friendly alternatives. Despite ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The contribution of sides to industry revenue has shrunk over the past few years. As inflationary pressures take a toll, consumers are cutting back on purchasing extras with ...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The high population density in Victoria, New South Wales and Queensland has attracted burger shops to these states. These three states account for nearly 80.0% of fast food b...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Burger shops face intense competition from cafes and coffee shops. These establishments sell burger substitutes like sandwiches, which are perceived as healthier than traditi...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Rising health consciousness and premiumisation trends have led to a shift in consumer preferences. Major players like McDonald’s and Hungry Jack’s have adapted their menus to...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of McDonald's's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Competitive Foods's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Grill'd's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for McDonald's, and factors influencing its performance in the industry
  • Description and key data for Competitive Foods, and factors influencing its performance in the industry
  • Description and key data for Grill'd, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Burger shops are more popular among the younger generations. That's why an ageing population represents a threat to industry performance.

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Input prices of beef, poultry and vegetables have increased in line with food inflation. These factors have driven up burger shops' purchase costs.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Fast Food Burger Shops industry in Australia in 2024?

The market size of the Fast Food Burger Shops industry in Australia is $11.5bn in 2024.

How many businesses are there in the Fast Food Burger Shops in Australia industry in 2024?

There are 9,118 businesses in the Fast Food Burger Shops industry in Australia, which has grown at a CAGR of 1.4 % between 2019 and 2024.

Has the Fast Food Burger Shops industry in Australia grown or declined over the past 5 years?

The market size of the Fast Food Burger Shops industry in Australia has been growing at a CAGR of 2.5 % between 2019 and 2024.

What is the forecast growth of the Fast Food Burger Shops industry in Australia over the next 5 years?

Over the next five years, the Fast Food Burger Shops industry in Australia is expected to grow.

What are the biggest companies in the Fast Food Burger Shops market in Australia?

The biggest companies operating in the Fast Food Burger Shops market in Australia are McDonald's, Competitive Foods and Grill'd

What does the Fast Food Burger Shops in Australia include?

Burgers and Sides are part of the Fast Food Burger Shops industry.

Which companies have the highest market share in the Fast Food Burger Shops in Australia?

The company holding the most market share in Australia is McDonald's.

How competitive is the Fast Food Burger Shops industry in Australia?

The level of competition is high and increasing in the Fast Food Burger Shops industry in Australia.

Related Industries

Widen your competitive advantage with related industries

View all industries in Australia

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.