Mobile Menu

Personal Accessory Retailing in Australia - Market Research Report (2015-2030)

Claudia Burgio-Ficca Claudia Burgio-Ficca Melbourne, Australia Last Updated: July 2025 ANZSIC G4259

Revenue

$1.7bn

2025-26

$1.7bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

6,505

Businesses

672

Wages

$XXX.Xm

Personal Accessory Retailing in Australia industry analysis

Companies in the Personal Accessory Retailing industry have faced a challenging trading climate shaped by the aftershocks of the pandemic, changing consumer habits and volatile trading conditions. A strong rebound in consumer spending followed the easing of lockdowns and the return of international travel, with luggage, handbags and sunglasses witnessing notable sales spikes through 2021-22. As workplaces reopened and social activities resumed, shoppers sought to refresh their personal accessories, driving early gains. However, this momentum proved short-lived as high inflation, rising interest rates and a cost-of-living crunch battered household incomes, stalling discretionary spending. Despite annual volatility, industry revenue has climbed at an annualised 2.8% over the past five years and is expected to total $1.7 billion in 2025-26, when revenue will grow by an estimated 2.3%.

Trends and Insights

  • Personal accessory sales initially surged as pandemic restrictions eased, driven by rebounding international travel and the return of social activities. However, this spike was short-lived, as rising inflation and a cost-of-living crisis quickly eroded discretionary spending and sales.
  • Changing consumer preferences and technology have reduced demand for traditional handbags, wallets and purses. The rise of mobile banking apps and multifunctional designs means wallets and purses now account for a smaller share of personal accessory revenue.
  • New South Wales, Victoria, and Queensland dominate the geographic market for personal accessory retailers. Large population bases, robust economies and significant tourism in cities like Sydney, Melbourne, and Brisbane drive demand and spending.
  • The closure of Colette by Colette Hayman and the continued rise of department stores and online platforms are redistributing market share. However, the cost-of-living squeeze is pushing consumers toward discount options and forcing retailers to adapt quickly or lose ground.
Show more

Unlimited access to industry research for a full year?

With an annual membership, enjoy the clarity and confidence you need to make forward-looking business decisions. Subscriptions include data and analysis for thousands of industries globally.

Get in Touch

Access hundreds of data points and trends

  • Market estimates from 2015-2030
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
  • PDF report or online database with Word, Excel and PowerPoint export options
  • 100% money back guarantee

Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 2.8 % over the past five years, to reach an estimated $1.7bn in 2025.

Trends and Insights

Trading conditions have exhibited annual volatility

  • Sales of personal accessories climbed early on. The upswing in sales reflected a rebound in demand as previous international travel restrictions imposed in response to the pandemic were progressively lifted over 2021-22. The opening of international borders fuelled demand for international travel and boded well for luggage sales. The reversal of prior directives to work from home, along with easing social restrictions, also drove consumer spending on handbags and sunglasses.
  • Additional trends and insights available with purchase
Personal Accessory Retailing in Australia
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Improving conditions are set to spur demand

  • According to ABS data, total international departures rose 15.4% in April 2025 relative to the previous month and 10.9% in the year since April 2024. Domestic travel by Australians has also climbed, with the number of overnight trips increasing 2.0% over the year ended December 2024, according to Tourism Research Australia. Improving economic conditions are likely to encourage an upswing in travel over 2025-6, driving demand for personal accessories like luggage and handbags.

Biggest companies in the Personal Accessory Retailing in Australia

Company
Market Share (%)
2026
Revenue ($m)
2026
Strandbags
409.5
Luxottica
250.0
Louis Vuitton Australia
183.0

To view the market share and analysis for all 6 top companies in this industry, view purchase options.

Products & Services Segmentation

Personal Accessory Retailing in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Handbags, wallets and purses, Luggage and other travel goods and Sunglasses. Handbags, wallets and purses is the largest segment of the Personal Accessory Retailing in Australia.

Trends and Insights

Changing user trends have diminished demand for handbags, wallets and purses

  • Personal accessory retailers stock a wide range of handbags, wallets and purses in various designs, colours and materials. Trends in real household discretionary income and individual consumer preferences remain the key driving force for sales across this segment.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry operators primarily retail a range of personal accessories including briefcases, handbags, luggage, sunglasses, umbrellas and wigs. These products are purchased from upstream manufacturers and wholesalers before being sold to downstream consumers markets or corporate and business clients. The industry includes sales across bricks and mortar stores and only the online operations of these stores.

What's included in this industry?

Products and services covered in the Personal Accessory Retailing industry in Australia include Handbags, wallets and purses, Luggage and other travel goods, Sunglasses, Umbrellas, Wigs and Key rings.

Companies

Companies covered in the Personal Accessory Retailing industry in Australia include Strandbags, Luxottica and Louis Vuitton Australia.

Purchase this report to view all 6 major companies in this industry.

Related Terms

Related terms covered in the Personal Accessory Retailing industry in Australia include ecommerce, point of sale (pos) and bricks-and-mortar.

Industry Code

ANZSIC 2006

ANZSIC 4259 - Personal Accessory Retailing in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Personal accessory sales initially surged as pandemic restrictions eased, driven by rebounding international travel and the return of social activities. However, this spike w...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Changing consumer preferences and technology have reduced demand for traditional handbags, wallets and purses. The rise of mobile banking apps and multifunctional designs mea...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

New South Wales, Victoria, and Queensland dominate the geographic market for personal accessory retailers. Large population bases, robust economies and significant tourism in...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each region in 2025
  • Number and share of revenue each region accounts for in 2025
  • Number and share of wages each region accounts for in 2025
  • Number and share of employees in each region in 2025

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The closure of Colette by Colette Hayman and the continued rise of department stores and online platforms are redistributing market share. However, the cost-of-living squeeze...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Leading personal accessory retailers like Sunglass Hut, Strand, Louis Vuitton and Oroton are driving growth through digital innovation and strategic collaborations. Greater i...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Strandbags's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Luxottica's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Louis Vuitton Australia's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of revenue, market share and profit margin trend for 3 additional companies

Detailed analysis

  • Description and key data for Strandbags, and factors influencing its performance in the industry
  • Description and key data for Luxottica, and factors influencing its performance in the industry
  • Description and key data for Louis Vuitton Australia, and factors influencing its performance in the industry
  • Description, key data and performance trends for 3 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Rising consumer sentiment directly boosts demand for personal accessories by increasing consumer optimism and spending confidence. When individuals feel financially secure an...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Heightened competition from department stores and online platforms has eroded profitability for many personal accessory retailers, especially in the affordable segment. Luxur...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Personal Accessory Retailing industry in Australia in 2025?

The market size of the Personal Accessory Retailing industry in Australia is $1.7bn in 2025.

How many businesses are there in the Personal Accessory Retailing industry in Australia in 2025?

There are 672 businesses in the Personal Accessory Retailing industry in Australia, which has declined at a CAGR of 1.0 % between 2020 and 2025.

How may import tariffs affect the Personal Accessory Retailing industry in Australia?

The Personal Accessory Retailing industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Personal Accessory Retailing industry in Australia?

The Personal Accessory Retailing industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Personal Accessory Retailing industry in Australia grown or declined over the past 5 years?

The market size of the Personal Accessory Retailing industry in Australia has been growing at a CAGR of 2.8 % between 2020 and 2025.

What is the forecast growth of the Personal Accessory Retailing industry in Australia over the next 5 years?

Over the next five years, the Personal Accessory Retailing industry in Australia is expected to grow.

What are the biggest companies in the Personal Accessory Retailing industry in Australia?

The biggest companies operating in the Personal Accessory Retailing industry in Australia are Strandbags, Luxottica and Louis Vuitton Australia

What does the Personal Accessory Retailing industry in Australia include?

Handbags, wallets and purses and Luggage and other travel goods are part of the Personal Accessory Retailing industry in Australia.

Which companies have the highest market share in the Personal Accessory Retailing industry in Australia?

The company holding the most market share in the Personal Accessory Retailing industry in Australia is Strandbags.

How competitive is the Personal Accessory Retailing industry in Australia?

The level of competition is moderate and increasing in the Personal Accessory Retailing industry in Australia.

Related Industries

Widen your competitive advantage with related industries

View all industries in Australia

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.

feedback