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Self-Storage Services in Australia - Market Research Report (2014-2029)

Andrew Ledovskikh Andrew Ledovskikh Melbourne, Australia Last Updated: September 2024 ANZSIC OD5494

Revenue

$1.9bn

2024-25

$1.9bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

7,750

Businesses

1,663

Wages

$XXX.Xm

Self-Storage Services in Australia industry analysis

The industry benefited greatly from pandemic disruptions. A number of effects caused by the pandemic and associated lockdowns – including a rising death rate, a spike in divorces, a surge in housing transfers and a boom in online shopping – all supported strong demand for self-storage services. With occupancy rates already at close to 80.0% in 2019-20, a spike in demand encouraged massive investment in new storage facilities and put significant upwards pressure on storage prices, which had been relatively stagnant in the decades leading up to 2020-21. However, occupancy and prices peaked in 2022-23, with downwards pressure on both metrics in the following years as supply conditions improved and demand stabilised. As a result, revenue declined over the two years through 2024-25, including an anticipated 8.5% decline to $1.9 billion in the current year, with margins returning to pre-pandemic levels. Overall, industry revenue is expected to have grown at an annualised 0.6% over the past five years.

Trends and Insights

  • The Self-Storage Services industry has expanded in recent years. This growth was driven by a spike in demand during the pandemic. An imbalance between supply and demand led to soaring pricing and occupancy rates for much of the period.
  • Operators in the Self-Storage Services industry provide many storage options to consumers. Dedicated operators exist in smaller categories, like wine or art storage.
  • The distribution of industry establishments largely correlates with the geographical spread of the national population. Operations tend to be skewed towards major capital cities, particularly those in which population density is rapidly rising.
  • Location is a major determinant of comparative advantage in the industry. Large sites in industrial areas close to major roads and population centres are in high demand.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 0.6 % over the past five years, to reach an estimated $1.9bn in 2024.

Trends and Insights

Recent declines have been driven more by price normalisation and supply than weakening demand

  • Falling revenue over the two years through 2024-25 is expected to be a short-term correction following surging storage prices and occupancy rates over the three years through 2022-23. Demand conditions remain steady despite a cost-of-living crisis and weakening consumer sentiment.
  • Additional trends and insights available with purchase
Self-Storage Services in Australia
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

A growing and ageing population is forecast to support growth in demand

  • The industry is projected to benefit from stronger and steadier growth over the next five years, due to strong underlying demand conditions.

Biggest companies in the Self-Storage Services in Australia

Company
Market Share (%)
2025
Revenue ($m)
2025
Abacus Storage King
311.0
National Storage REIT
301.7
Kennards Self Storage
207.3

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Self-Storage Services in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Deposit box operation, Temperature-controlled storage and Other storage services. Deposit box operation is the largest segment of the Self-Storage Services in Australia.

Trends and Insights

Online shopping activity and housing transfers have increased demand for personal and business storage

  • Personal and business storage allows individuals and businesses to safely store their goods on a short-, medium- or long-term basis. Self-storage facilities typically charge for storage space per square metre in minimum increments, and the consumer packs, transports and unloads the items they wish to store.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry operators provide facilities and services that allow consumers and businesses to store their own goods.

What's included in this industry?

Personal and business storageDeposit box operationTemperature-controlled storageVehicle storageGun storage

Companies

Abacus Storage KingNational Storage REITKennards Self Storage

Purchase this report to view all 3 major companies in this industry.

Related Terms

REAL ESTATE INVESTMENT TRUST (REIT)RECREATIONAL VEHICLETEMPERATURE-CONTROLLED STORAGE

Industry Code

ANZSIC 2006

ANZSIC 6712 - Self-Storage Services in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The Self-Storage Services industry has expanded in recent years. This growth was driven by a spike in demand during the pandemic. An imbalance between supply and demand led t...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Operators in the Self-Storage Services industry provide many storage options to consumers. Dedicated operators exist in smaller categories, like wine or art storage.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The distribution of industry establishments largely correlates with the geographical spread of the national population. Operations tend to be skewed towards major capital cit...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Location is a major determinant of comparative advantage in the industry. Large sites in industrial areas close to major roads and population centres are in high demand.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

National Storage, Abacus Storage King and Kennards Self Storage are large national chains that account for about 40% of the market. These companies have all expanded in recen...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Abacus Storage King's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of National Storage REIT's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Kennards Self Storage's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Abacus Storage King, and factors influencing its performance in the industry
  • Description and key data for National Storage REIT, and factors influencing its performance in the industry
  • Description and key data for Kennards Self Storage, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The Self-Storage Services industry is subject to low regulation, and this trend has been steady in recent years. No specific regulation directly targets the industry.

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Soaring consumer demand has led to strong storage fees and occupancy rate growth in recent years. This has lifted the industry’s average profit margins.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Self-Storage Services industry in Australia in 2024?

The market size of the Self-Storage Services industry in Australia is $1.9bn in 2024.

How many businesses are there in the Self-Storage Services in Australia industry in 2024?

There are 1,663 businesses in the Self-Storage Services industry in Australia, which has grown at a CAGR of 1.5 % between 2019 and 2024.

Has the Self-Storage Services industry in Australia grown or declined over the past 5 years?

The market size of the Self-Storage Services industry in Australia has been growing at a CAGR of 0.6 % between 2019 and 2024.

What is the forecast growth of the Self-Storage Services industry in Australia over the next 5 years?

Over the next five years, the Self-Storage Services industry in Australia is expected to grow.

What are the biggest companies in the Self-Storage Services market in Australia?

The biggest companies operating in the Self-Storage Services market in Australia are Abacus Storage King, National Storage REIT and Kennards Self Storage

What does the Self-Storage Services in Australia include?

Personal and business storage and Deposit box operation are part of the Self-Storage Services industry.

Which companies have the highest market share in the Self-Storage Services in Australia?

The company holding the most market share in Australia is Abacus Storage King.

How competitive is the Self-Storage Services industry in Australia?

The level of competition is moderate and steady in the Self-Storage Services industry in Australia.

Related Industries

Widen your competitive advantage with related industries

Competitors

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View all industries in Australia

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.