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Tattoo Removal Services in Australia - Market Research Report (2014-2029)

Andrew Ledovskikh Andrew Ledovskikh Melbourne, Australia Last Updated: February 2024 ANZSIC OD5727 Spotlight Report

Revenue

$106.7m

2024-25

$114.9m

Past 5-Year Growth

Profit

$XX.Xm

Employees

531

Businesses

302

Wages

$XX.Xm

Tattoo Removal Services in Australia industry analysis

The soaring popularity of tattoos, alongside some tattoo regret, has created strong underlying demand for tattoo removal services. The COVID-19 pandemic caused revenue to decline for the first time in over a decade, as lockdowns and restrictions forced many tattoo removalist services, plastic surgeons and skincare clinics to close in New South Wales, Victoria and, to a lesser extent, South Australia and Queensland. But the pandemic did not diminish underlying demand, so the end of lockdowns and restrictions led to a surge in revenue as consumers made bookings after delaying their tattoo removals. Overall, industry revenue is expected to expand by a healthy annualised 8.4% over the five years through 2023-24, including a 14.2% spike in the current year, to reach $106.7 million.

Tattoo removal is split between dedicated tattoo removal operations; and skincare clinics, beauty salons and plastic surgeons that provide the service among other offerings. A decade and a half ago, tattoo removals services were roughly evenly split between these two segments, but high profitability and strongly expanding demand have encouraged more dedicated tattoo removalists to open. Franchises like Removery and Think Again have also expanded, receiving private equity funding and publicly touting their ambitions to open new sites.

Demand for tattoo removal services will continue to climb over the coming years, driven by the popularity of tattoos. While tattoos have become more accepted, tattoo regret can emerge from social stigma alongside a variety of factors. These factors can include the end of relationships, changing tastes and preferences, poor quality workmanship and misspellings. That’s why the popularity of tattoos will support continued growth in demand for tattoo removal services. Revenue is consequently forecast to strengthen at an annualised 5.7% over the five years through 2028-29.

Trends and Insights

  • Strong underlying demand and profit margins have led to more dedicated tattoo removalists opening. Establishment numbers have soared, with dedicated tattoo removalists meeting an expanding share of demand for tattoo removals.
  • While younger demographics are the largest market for tattoo studios, middle-aged consumers are the largest market for tattoo removals. Changing preferences and lifestyles, alongside higher discretionary incomes, mean this market accounts for over half of all revenue.
  • Barriers to entry are low for tattoo removal providers. Start-up capital costs are limited and margins are high, encouraging many new tattoo removal businesses to open.

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  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 8.4 % over the past five years, to reach an estimated $106.7m in 2024.

Trends and Insights

Dedicated tattoo removalists are coming to the forefront

  • Tattoo removal services are split between skincare clinics, plastic surgeons and beauty salons that provide tattoo removals as part of a wider offering, and dedicated tattoo removalists.
  • Additional trends and insights available with purchase
Tattoo Removal Services in Australia
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Franchises have expansion plans on the cards

  • The biggest tattoo removal franchises, Removery and Think Again, have both announced ambitious expansion goals. These companies have scaled up quickly after securing private equity funding over recent years, but they see further opportunities amid widening demand and healthy margins.

Biggest companies in the Tattoo Removal Services in Australia

There are no companies that hold a large enough market share in the Tattoo Removal Services in Australia industry for IBISWorld to include in this product.

Products & Services Segmentation

Tattoo Removal Services in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Laser tattoo removal and Dermabrasion and surgical tattoo removal. Laser tattoo removal is the largest segment of the Tattoo Removal Services in Australia.

Trends and Insights

Laser tattoo removal is the industry standard

  • Laser tattoo removal is the industry standard, and alternative methods are largely performed by specialists and plastic surgeons in medical settings. Tattoo removal often requires multiple sessions, particularly for larger and lighter coloured tattoos. Laser tattoo removal has dominated tattoo removal services for a long time and this is not likely to change.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry firms provide tattoo removal services. This includes laser, dermabrasion and surgical removal. The industry includes dedicated tattoo removalists, and services provided by beauty salons, tattoo parlours and plastic surgeons.

What's included in this industry?

Laser Tattoo RemovalDermabrasion Tattoo RemovalSurgical Tattoo Removal

Companies

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Related Terms

DermabrasionSurgical ExcisionLaser Tattoo Removal

Industry Code

ANZSIC 2006

ANZSIC 8539 - Tattoo Removal Services in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Strong underlying demand and profit margins have led to more dedicated tattoo removalists opening. Establishment numbers have soared, with dedicated tattoo removalists meetin...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Factors that influence volatility in the industry
  • Key success factors for businesses to overcome volatility

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

While younger demographics are the largest market for tattoo studios, middle-aged consumers are the largest market for tattoo removals. Changing preferences and lifestyles, a...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Purchase this report to unlock analyst insights.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Barriers to entry are low for tattoo removal providers. Start-up capital costs are limited and margins are high, encouraging many new tattoo removal businesses to open.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The industry does not receive any private or public assistance.

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Profit margins have improved following the post-lockdown recovery. While lockdowns and restrictions initially constrained margins, a surge of pent-up demand as restrictions w...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Tattoo Removal Services industry in Australia in 2024?

The market size of the Tattoo Removal Services industry in Australia is $106.7m in 2024.

How many businesses are there in the Tattoo Removal Services in Australia industry in 2024?

There are 302 businesses in the Tattoo Removal Services industry in Australia, which has grown at a CAGR of 9.0 % between 2019 and 2024.

Has the Tattoo Removal Services industry in Australia grown or declined over the past 5 years?

The market size of the Tattoo Removal Services industry in Australia has been growing at a CAGR of 8.4 % between 2019 and 2024.

What is the forecast growth of the Tattoo Removal Services industry in Australia over the next 5 years?

Over the next five years, the Tattoo Removal Services industry in Australia is expected to grow.

What does the Tattoo Removal Services in Australia include?

Laser Tattoo Removal and Dermabrasion Tattoo Removal are part of the Tattoo Removal Services industry.

How competitive is the Tattoo Removal Services industry in Australia?

The level of competition is moderate and increasing in the Tattoo Removal Services industry in Australia.

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View all industries in Australia

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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