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Pubs, Bars & Coffee shops in Austria - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

AT-I563 March 2024 Factsheet

Revenue

€406.6m

2019-2024 9.7 %
2024-2029 X.X %

Employees

6,569

2019-2024 8.2 %
2024-2029 X.X %

Businesses

1,741

2019-2024 4.8 %
2024-2029 X.X %

Wages

€XX.Xm

2019-2024 X.X %
2024-2029 X.X %

Pubs, Bars & Coffee shops in Austria market size outlook

Total value and annual change from from 2014-2029. Includes 5-year outlook.

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About Factsheets

Industry Statistics and Rankings

How does this industry perform in Austria compared to Europe?

Country Benchmarking

Industry Data Austria

Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.

Revenue
#17 In Europe
Business
#24 In Europe
Employees
#22 In Europe
Wages
#16 In Europe

View industry report for Europe

Consumer sentiment, disposable income levels and drinking habits impact spending on drinking establishments. Europe is known for its well-established drinking culture, which varies from country to country. Beer and wine consumption are very popular on the continent, with many countries also major producers of these beverages. However, alcohol consumption per capita in Europe is on a downward trend, hindering demand for drinking establishments. The COVID-19 pandemic decimated industry demand in 2020 as establishments shut their doors and tourist numbers plummeted. Industry revenue is expected to contract at a compound annual rate of 9.6% to €91.6 billion over the five years through 2024, including a 2.9% drop in 2024.

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Enterprises
Number of businesses in 2024

Biggest companies in the Pubs, Bars & Coffee shops in Austria

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024

There are no companies that hold a large enough market share in the Pubs, Bars & Coffee shops in Austria industry for IBISWorld to include in this product.

Top Questions Answered in this Report

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What is the market size of the Pubs, Bars & Coffee shops industry in Austria in 2024?

The market size of the Pubs, Bars & Coffee shops industry in Austria is €406.6m in 2024.

How many businesses are there in the Pubs, Bars & Coffee shops in Austria industry in 2024?

There are 1,741 businesses in the Pubs, Bars & Coffee shops industry in Austria, which has declined at a CAGR of 4.8 % between 2019 and 2024.

Has the Pubs, Bars & Coffee shops industry in Austria grown or declined over the past 5 years?

The market size of the Pubs, Bars & Coffee shops industry in Austria has been declining at a CAGR of 9.7 % between 2019 and 2024.

What is the forecast growth of the Pubs, Bars & Coffee shops industry in Austria over the next 5 years?

Over the next five years, the Pubs, Bars & Coffee shops industry in Austria is expected to grow.

What does the Pubs, Bars & Coffee shops in Austria include?

Serving non-alcoholic beverages and Serving alcoholic beverages are part of the Pubs, Bars & Coffee shops industry.

How competitive is the Pubs, Bars & Coffee shops industry in Austria?

The level of competition is moderate and steady in the Pubs, Bars & Coffee shops industry in Austria.

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Table of Contents

About this industry

Industry definition

The industry covers the preparation and serving of beverages for immediate consumption in bars, pubs and nightclubs. The industry does not include the resale of packaged or ready-made beverages or the retail of beverages through vending machines.

Related Terms

ACCESS FEESGASTROPUBON-TRADEOFF-TRADE

What's included in this industry?

Serving non-alcoholic beveragesServing alcoholic beveragesServing foodAdmission feesVenue hire

Companies

Industry Code

ISIC 2006

563 - Beverage serving activities in Austria

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Performance

Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue Growth
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue
  • Employees
  • Business
  • Profit
Analysis

What's driving current industry performance in the Pubs, Bars & Coffee shops in Austria industry?


Outlook

Analysis

What's driving the Pubs, Bars & Coffee shops in Austria industry outlook?


Volatility

Analysis

What influences volatility in the Pubs, Bars & Coffee shops in Austria industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Pubs, Bars & Coffee shops in Austria industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Health awareness among consumers hinders alcoholic beverage sales. A growing number of European consumers are reducing or cutting out completely alcohol consumption, turning to healthier beverages instead.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Pubs, Bars & Coffee shops in Austria industry's products and services performing?

Analysis

What are innovations in the Pubs, Bars & Coffee shops in Austria industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Pubs, Bars & Coffee shops in Austria industry?


International Trade

Highlights

  • Total Imports into Austria
  • Total Exports into Austria
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

The industry is highly fragmented. Most players are small, independent drinking establishments, with no large players having significant control in the market.

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Supply Chain

Charts

Buyer and supply industries

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Establishments by Region (2024)
Data Tables
  • Number of Establishments by Region (2024)
Charts
  • Share of Establishments vs. Population of Each Region
Analysis

What regions are businesses in the Pubs, Bars & Coffee shops in Austria located?

Companies

Data Tables

Top 0 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit margin (2024)

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Drinking establishments must follow the rules on alcohol sales. Pubs, bars and nightclubs must have the relevant licences to operate and serve alcohol on their premises, which affects their sales practices.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Pubs, Bars & Coffee shops in Austria industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

COVID-19 restrictions hurt business profitability. The COVID-19 pandemic and high inflation have decreased consumer confidence and spending, while higher input prices and utility costs due to Europe's energy crisis have added to operational expenses.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Pubs, Bars & Coffee shops in Austria industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.