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Health Stores in Canada - Market Research Report (2014-2029)

Matthew Buchko Matthew Buchko New York, United States Last Updated: November 2024 NAICS 44619CA

Revenue

$4.2bn

2024

$4.2bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

22,792

Businesses

8,218

Wages

$XXX.Xm

Health Stores in Canada industry analysis

Shifting consumer attitudes toward health and wellness, from beauty to immunity and aging, has reshaped the broader health and wellness retail landscape. Spearheaded by the pandemic, health trends revolving around immunity have evolved, with consumers looking for various items to support their specific health goals. But, this new level of interest in wellness hasn't translated into growth for health stores. While traditional brick-and-mortar health retailers were once synonymous as destinations for vitamins, supplements and organic products, they endure mounting pressure from e-commerce platforms, grocers, warehouse clubs and big-box stores. Health stores have succeeded despite this challenging competitive environment, with revenue expected to expand at a CAGR of 2.7% to $4.2 billion through the end of 2024, including expected growth of 2.3% in 2024.

Trends and Insights

  • Rising health consciousness has benefitted health stores in Canada. Canadians have become more willing to buy vitamins, supplements and other products.
  • Vitamins and supplements are key for health stores. Canadians with vitamin or mineral deficiencies will buy them in large numbers.
  • Health stores in Canada follow population patterns. The larger the consumer market, the easier a retail store can establish operations.
  • Price competition is high for health stores. Most stores don't control production, so giving the best price is key to success.

Access hundreds of analysis and data

  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 2.4 % over the past five years, to reach an estimated $4.2bn in 2024.

Trends and Insights

Health consciousness has become a mainstay

  • Health stores in Canada are balancing emerging opportunities for growth with increasing risks of disruption from substitute retailers.
  • Additional trends and insights available with purchase
Health Stores in Canada
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Positive economic and consumer trends will benefit stores

  • The industry relies heavily on disposable income for revenue, as many of the products sold by these retailers aren't essential, meaning consumers will spend less in bad economic times.

Biggest companies in the Health Stores in Canada

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
GNC Holdings Inc.
169.2
8.2
4.8
Nutrition House Canada Inc.
12.4
N/A
N/A
Popeye's Supplements Canada
57.8
N/A
N/A

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Health Stores in Canada
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Vitamin and mineral supplements, Cosmetic and beauty products and Sports nutrition products. Vitamin and mineral supplements is the largest segment of the Health Stores in Canada.

Trends and Insights

Vitamin and mineral supplements are the largest product segment

  • Health supplements include vitamins and minerals like multivitamins, amino acids, antioxidants. Vitamins and minerals are often used to target a specific health concern and age or gender demographics.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Health stores are retail outlets specializing in products that support health and wellness, including vitamins, dietary supplements, herbal remedies and natural skincare. They focus on offering items that enhance or maintain physical health and well-being, often featuring specialized knowledge and customer service in these areas.

What's included in this industry?

Retailing vitamin and mineral supplementsRetailing cosmetic and beauty productsRetailing sports nutrition productsRetailing nutritional aidsRetailing sleep and mindfulness supplements

Companies

GNC Holdings Inc.Nutrition House Canada Inc.Popeye's Supplements Canada

Purchase this report to view all 3 major companies in this industry.

Related Terms

DIETARY SUPPLEMENTORTHOPEDICS

Industry Code

NAICS 2007

NAICS 446191 - Health Stores in Canada

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Rising health consciousness has benefitted health stores in Canada. Canadians have become more willing to buy vitamins, supplements and other products.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Vitamins and supplements are key for health stores. Canadians with vitamin or mineral deficiencies will buy them in large numbers.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Health stores in Canada follow population patterns. The larger the consumer market, the easier a retail store can establish operations.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each province
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each province in 2024
  • Number and share of revenue each province accounts for in 2024
  • Number and share of wages each province accounts for in 2024
  • Number and share of employees in each province in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Price competition is high for health stores. Most stores don't control production, so giving the best price is key to success.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

There aren't any major health stores. The industry's fragmented nature prevents even the biggest companies from securing a large market share.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of GNC Holdings Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Nutrition House Canada Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Popeye's Supplements Canada's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for GNC Holdings Inc., and factors influencing its performance in the industry
  • Description and key data for Nutrition House Canada Inc., and factors influencing its performance in the industry
  • Description and key data for Popeye's Supplements Canada, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Health stores have low capital intensity. They rely on skilled employees and have increasingly hired skilled and knowledgeable employees to remain competitive.

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Profit has been pushed downward in recent years. Because of the high internal competition in the industry, price competition has increased which has pressured profit.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Assets (2017-2022)
  • Liabilities (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Health Stores industry in Canada in 2024?

The market size of the Health Stores industry in Canada is $4.2bn in 2024.

How many businesses are there in the Health Stores in Canada industry in 2024?

There are 8,218 businesses in the Health Stores industry in Canada, which has grown at a CAGR of 2.8 % between 2019 and 2024.

Has the Health Stores industry in Canada grown or declined over the past 5 years?

The market size of the Health Stores industry in Canada has been growing at a CAGR of 2.4 % between 2019 and 2024.

What is the forecast growth of the Health Stores industry in Canada over the next 5 years?

Over the next five years, the Health Stores industry in Canada is expected to grow.

What are the biggest companies in the Health Stores market in Canada?

The biggest companies operating in the Health Stores market in Canada are GNC Holdings Inc., Nutrition House Canada Inc. and Popeye's Supplements Canada

What does the Health Stores in Canada include?

Retailing vitamin and mineral supplements and Retailing cosmetic and beauty products are part of the Health Stores industry.

Which companies have the highest market share in the Health Stores in Canada?

The company holding the most market share in Canada is GNC Holdings Inc..

How competitive is the Health Stores industry in Canada?

The level of competition is very high and increasing in the Health Stores industry in Canada.

Related Industries

Widen your competitive advantage with related industries

View all industries in Canada

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Canada include:

  • Statistics Canada
  • Industry Canada
  • Canadian Business Patterns

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.