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Plant & Flower Growing in Canada - Market Research Report (2014-2029)

Rebecca Simon Rebecca Simon New York, United States Last Updated: May 2024 NAICS 11142CA

Revenue

$2.4bn

2024

$2.4bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

46,688

Businesses

2,713

Wages

$XXX.Xm

Plant & Flower Growing in Canada industry analysis

Canadian Plant and flower growers have endured volatility in recent years amid overall revenue growth. Growers work with nursery and floriculture products, including shrubbery, cut flowers, ornamental plants and short-rotation woody crops, like Christmas trees. The industry has performed well through the end of 2024, aided by economic growth domestically and in the United States. Unlike many industries, revenue grew in 2020 despite the spread of COVID-19 as disposable income grew alongside demand for flowers and plants with many other activities restricted because of the pandemic. Revenue growth has been supported by strong export growth, which has also contributed to a growing level of profit. Plant and flower growing revenue is expected to grow at a CAGR of 2.4% to $2.7 billion through the end of 2024, including a 5.5% expansion when profit will account for 17.4% of revenue.

Trends and Insights

  • Growing input prices have corresponded to growth in plant and flower prices. Growers have capitalized on greater demand and higher prices to grow revenue and profit.
  • Less expensive imports are attractive because of the low cost and improving quality. In turn, domestic growers have altered their product mix to include more potted plants and nursery items.
  • Plant and flower growers locate near population centres when possible. Proximity to consumers reduces transportation costs, limits spoilage and provides access to a sizeable consumer base.
  • Price is a key competitive factor since products are largely homogeneous. Since Canadian plants and flowers do not differ significantly from those grown in other parts of the world, price is a major differentiator.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 1.4 % over the past five years, to reach an estimated $2.4bn in 2024.

Trends and Insights

Rising prices fuel revenue growth

  • Inflationary pressures have increased the prices of plants and flowers, which has increased the amount of revenue that growers can generate.
  • Additional trends and insights available with purchase
Plant & Flower Growing in Canada
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to decline over the next five years.

Trends and Insights

Consolidation activity continues because of industry headwinds

  • Consolidation efforts will be aimed at increasing operational efficiencies and reducing overhead and administrative costs.

Biggest companies in the Plant & Flower Growing in Canada

Company
Market Share (%)
2023
Revenue ($m)
2023
Profit ($m)
2023
Profit Margin (%)
2023
Sheridan Nurseries
36.0
6.3
17.5
Pioneer Flower Farms
5.2
0.9
17.3
Willowbrook Nurseries
2.2
0.4
18.2

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Plant & Flower Growing in Canada
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Flowers and flowering plants, Nursery trees and plants and Sod. Flowers and flowering plants is the largest segment of the Plant & Flower Growing in Canada.

Trends and Insights

Growing demand for the beauty of flowers and flowering plants

  • This segment is expected to account for 71.2% of revenue in 2023.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Operators in the Plant and Flower Growing industry in Canada grow nursery and floriculture products, such as shrubbery, cut flowers, ornamental plants and short rotation woody crops, such as Christmas trees. These plants may be grown under cover or in an open field.

What's included in this industry?

Growing flowersGrowing nursery plantsGrowing treesProducing sod

Companies

Sheridan NurseriesPioneer Flower FarmsWillowbrook Nurseries

Purchase this report to view all 3 major companies in this industry.

Related Terms

SODTENSIOMETERTRELLIS

Industry Code

NAICS 2007

NAICS 111421 - Plant & Flower Growing in Canada

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Growing input prices have corresponded to growth in plant and flower prices. Growers have capitalized on greater demand and higher prices to grow revenue and profit.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Less expensive imports are attractive because of the low cost and improving quality. In turn, domestic growers have altered their product mix to include more potted plants an...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Plant and flower growers locate near population centres when possible. Proximity to consumers reduces transportation costs, limits spoilage and provides access to a sizeable ...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each province
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each province in 2024
  • Number and share of revenue each province accounts for in 2024
  • Number and share of wages each province accounts for in 2024
  • Number and share of employees in each province in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Price is a key competitive factor since products are largely homogeneous. Since Canadian plants and flowers do not differ significantly from those grown in other parts of the...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

There are no major players in this industry. No grower is expected to capture 5.0% or more of revenue in 2023.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Sheridan Nurseries's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Pioneer Flower Farms's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Willowbrook Nurseries's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Sheridan Nurseries, and factors influencing its performance in the industry
  • Description and key data for Pioneer Flower Farms, and factors influencing its performance in the industry
  • Description and key data for Willowbrook Nurseries, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Skyrocketing fertilizer prices have fuelled growth in plant and flower prices. While growers have been able to pass along increases to consumers to grow profit, declines coul...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Growers are reliant on labour to ensure a sizeable harvest and high quality. Growers keep a limited full-time staff and hire workers seasonally when it is time to collect and...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Assets (2017-2022)
  • Liabilities (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Plant & Flower Growing industry in Canada in 2024?

The market size of the Plant & Flower Growing industry in Canada is $2.4bn in 2024.

How many businesses are there in the Plant & Flower Growing in Canada industry in 2024?

There are 2,713 businesses in the Plant & Flower Growing industry in Canada, which has declined at a CAGR of 0.6 % between 2019 and 2024.

Has the Plant & Flower Growing industry in Canada grown or declined over the past 5 years?

The market size of the Plant & Flower Growing industry in Canada has been growing at a CAGR of 1.4 % between 2019 and 2024.

What is the forecast growth of the Plant & Flower Growing industry in Canada over the next 5 years?

Over the next five years, the Plant & Flower Growing industry in Canada is expected to decline.

What are the biggest companies in the Plant & Flower Growing market in Canada?

The biggest companies operating in the Plant & Flower Growing market in Canada are Sheridan Nurseries, Pioneer Flower Farms and Willowbrook Nurseries

What does the Plant & Flower Growing in Canada include?

Growing flowers and Growing nursery plants are part of the Plant & Flower Growing industry.

Which companies have the highest market share in the Plant & Flower Growing in Canada?

The company holding the most market share in Canada is Sheridan Nurseries.

How competitive is the Plant & Flower Growing industry in Canada?

The level of competition is moderate and increasing in the Plant & Flower Growing industry in Canada.

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Canada include:

  • Statistics Canada
  • Industry Canada
  • Canadian Business Patterns

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.