Industry Statistics and Rankings
How does this industry perform in Denmark compared to Europe?
Country Benchmarking
Industry Data Denmark
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#20 In EuropeBusiness
#28 In EuropeEmployees
#21 In EuropeWages
#14 In EuropeMarket researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients.
Enterprises
Number of businesses in 2024
Biggest companies in the Market Research & Public Opinion Polling in Denmark
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|
There are no companies that hold a large enough market share in the Market Research & Public Opinion Polling in Denmark industry for IBISWorld to include in this product.
Top Questions Answered in this Report
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What is the market size of the Market Research & Public Opinion Polling industry in Denmark in 2024?
The market size of the Market Research & Public Opinion Polling industry in Denmark is €162.2m in 2024.
How many businesses are there in the Market Research & Public Opinion Polling in Denmark industry in 2024?
There are 105 businesses in the Market Research & Public Opinion Polling industry in Denmark, which has declined at a CAGR of 4.8 % between 2019 and 2024.
Has the Market Research & Public Opinion Polling industry in Denmark grown or declined over the past 5 years?
The market size of the Market Research & Public Opinion Polling industry in Denmark has been declining at a CAGR of 3.6 % between 2019 and 2024.
What is the forecast growth of the Market Research & Public Opinion Polling industry in Denmark over the next 5 years?
Over the next five years, the Market Research & Public Opinion Polling industry in Denmark is expected to grow.
What does the Market Research & Public Opinion Polling in Denmark include?
Consumer research and Media and coverage measurement research are part of the Market Research & Public Opinion Polling industry.
How competitive is the Market Research & Public Opinion Polling industry in Denmark?
The level of competition is high and steady in the Market Research & Public Opinion Polling industry in Denmark.
Related Industries
This industry is covered in 37 countries
Domestic industries
Competitors
Complementors
Table of Contents
About this industry
Industry definition
Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing better. The industry also includes public opinion polling on political, economic and social issues. The primary users of market research are businesses, the media and political figures and parties. Targets include potential customers, actual customers, voters and other companies and organisations.
Related Terms
MEDIA MEASUREMENT RESEARCHPUBLIC OPINION POLLINGBUSINESS-TO-BUSINESS RESEARCHWhat's included in this industry?
Consumer research Media and coverage measurement research Public opinion and election polling Business-to-business researchCompanies
Industry Code
732 - Market research and public opinion polling in Denmark
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Performance
Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue
- Employees
- Business
- Profit
Analysis
What's driving current industry performance in the Market Research & Public Opinion Polling in Denmark industry?
Outlook
Analysis
What's driving the Market Research & Public Opinion Polling in Denmark industry outlook?
Volatility
Analysis
What influences volatility in the Market Research & Public Opinion Polling in Denmark industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Market Research & Public Opinion Polling in Denmark industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Digitalisation opens up new ways of researching consumers. The advent of automated data collection and online research tools has facilitated a shift away from some of the traditional and more invasive forms of market research, like telephone surveys.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Market Research & Public Opinion Polling in Denmark industry's products and services performing?
Analysis
What are innovations in the Market Research & Public Opinion Polling in Denmark industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Market Research & Public Opinion Polling in Denmark industry?
International Trade
Highlights
- Total Imports into Denmark
- Total Exports into Denmark
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
The scope for smaller companies to operate lowers concentration. By specialising in a particular area of market research like health, IT or political analysis, smaller companies have been able to distinguish themselves from their competitors and perform well.
Supply Chain
Charts
Buyer and supply industries
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Establishments by Region (2024)
Data Tables
- Number of Establishments by Region (2024)
Charts
- Share of Establishments vs. Population of Each Region
Analysis
What regions are businesses in the Market Research & Public Opinion Polling in Denmark located?
Companies
Data Tables
Top 0 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit margin (2024)
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
The 2018 GDPR is the main regulation to impact the industry. It mandates explicit user consent, protecting personal data in EU operations.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Market Research & Public Opinion Polling in Denmark industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
External competition induces intense price competition. The industry has faced greater external competition from businesses with their own market research and analysis teams, including management consultants, advertising agencies and technology specialists, restricting prices and profit.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Market Research & Public Opinion Polling in Denmark industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.
To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.
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