Industry Statistics and Trends
Agricultural Machinery & Equipment Wholesaling in Europe key trends
Wholesalers turn to value-added services.
In a bid to boost profitability in a tough economic period, wholesalers are starting to focus on providing value-added services like financing options and technical support.
The green revolution will reshape the industry.
Eco-friendly machinery will take centre stage moving forward as farmers look to cut their emissions and meet environmental targets.
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Agricultural Machinery & Equipment Wholesaling in Europe
Industry Revenue
Total value and annual change from 2012-2030. Includes 5-year outlook.
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Agricultural Machinery & Equipment Wholesaling in Europe market size (2020-2025)
Industry revenue has grown at a CAGR of 2.7 % over the past five years, to reach an estimated €132.5bn in 2025.
Trends and Insights
Tractor registrations continues to stutter
- According to data from CEMA, 204,500 tractors were registered across Europe in 2024, 144,400 of which were agricultural tractors. CEMA reveals that European agricultural tractor registrations in 2024 were 8.1% below 2023 levels and at their lowest level since at least 2014. Registrations peaked in 2021 but have contracted annually in the three years through 2024, dipping by 20% in that period. This dip is down to lower agricultural incomes, reduced government subsidies for machinery investment and adverse weather conditions. A weak economic climate, including geopolitical tensions and high interest rates, has also subdued investment in capital machinery.
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Agricultural Machinery & Equipment Wholesaling in Europe outlook (2025-2030)
Market size is projected to grow over the next five years.
Agricultural support is falling in Europe, hindering machinery sales
- Farmers across Europe are highly dependent on subsidies to help stabilise incomes amid market volatility and to fund expenditure on capital machinery. The Common Agricultural Policy (CAP), which is the EU’s leading government support scheme for the agricultural sector, accounts for 31% of the EU budget between 2021 and 2027 – a substantial drop from the 37.8% it accounted for between 2014 and 2020.
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Revenue
€132.5bn
Employees
279k
Wages
€X.Xbn
European Leaders & Laggards
Top 5 Countries
- Serbia +8.4%
- Bosnia & Herzegovina +6.4%
- Croatia +5.6%
- Malta +5.1%
- Russia +4.7%
Bottom 5 Countries
- Iceland -4.7%
- Estonia -1.3%
- Denmark +0.2%
- Finland +0.4%
- United Kingdom +0.5%
* CAGR values are for the years 2020-2025.
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Biggest companies in the Agricultural Machinery & Equipment Wholesaling in Europe
| Company | Market Share (%)
2025 | Revenue (€m)
2025 | Profit (€m)
2025 | Profit Margin (%)
2025 |
|---|---|---|---|---|
AGRAVIS Raiffeisen AG | 7,908.0 | 45.4 | 0.6 | |
AGCO Corporation | 13,441.1 | 1,478.5 | 11.0 | |
Deere & Company | 51,063.0 | 8,797.8 | 17.2 |
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Agricultural Machinery & Equipment Wholesaling in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Agricultural Machinery & Equipment Wholesaling industry in Europe in 2025?
The market size of the Agricultural Machinery & Equipment Wholesaling industry in Europe is €132.5bn in 2025.
How many businesses are there in the Agricultural Machinery & Equipment Wholesaling industry in Europe in 2025?
There are 37,645 businesses in the Agricultural Machinery & Equipment Wholesaling industry in Europe, which has grown at a CAGR of 2.4 % between 2020 and 2025.
Has the Agricultural Machinery & Equipment Wholesaling industry in Europe grown or declined over the past 5 years?
The market size of the Agricultural Machinery & Equipment Wholesaling industry in Europe has been growing at a CAGR of 2.7 % between 2020 and 2025.
What is the forecast growth of the Agricultural Machinery & Equipment Wholesaling industry in Europe over the next 5 years?
Over the next five years, the Agricultural Machinery & Equipment Wholesaling industry in Europe is expected to grow.
What does the Agricultural Machinery & Equipment Wholesaling industry in Europe include?
Tractors and Harvesting Machines are part of the Agricultural Machinery & Equipment Wholesaling industry in Europe.
Which countries have the most businesses in the Agricultural Machinery & Equipment Wholesaling industry in Europe?
The European country with the most businesses in the Agricultural Machinery & Equipment Wholesaling industry is Russia.
How competitive is the Agricultural Machinery & Equipment Wholesaling industry in Europe?
The level of competition is moderate and steady in the Agricultural Machinery & Equipment Wholesaling industry in Europe.
Related Industries
This industry is covered in 37 countries
- Agricultural Machinery & Equipment Wholesaling in Austria
- Agricultural Machinery & Equipment Wholesaling in France
- Agricultural Machinery & Equipment Wholesaling in the Netherlands
- Agricultural Machinery & Equipment Wholesaling in Belgium
- Agricultural Machinery & Equipment Wholesaling in Cyprus
- Agricultural Machinery & Equipment Wholesaling in Lithuania
- Agricultural Machinery & Equipment Wholesaling in Estonia
- Agricultural Machinery & Equipment Wholesaling in Iceland
- Agricultural Machinery & Equipment Wholesaling in Europe
- Agricultural Machinery & Equipment Wholesaling in the UK
- Agricultural Machinery & Equipment Wholesaling in Germany
- Agricultural Machinery & Equipment Wholesaling in Greece
- Agricultural Machinery & Equipment Wholesaling in Romania
- Agricultural Machinery & Equipment Wholesaling in Italy
- Agricultural Machinery & Equipment Wholesaling in the UK
- Agricultural Machinery & Equipment Wholesaling in Norway
- Agricultural Machinery & Equipment Wholesaling in Germany
- Agricultural Machinery & Equipment Wholesaling in Sweden
- Agricultural Machinery & Equipment Wholesaling in Latvia
- Agricultural Machinery & Equipment Wholesaling in Bosnia & Herzegovina
- Agricultural Machinery & Equipment Wholesaling in Luxembourg
- Agricultural Machinery & Equipment Wholesaling in Russia
- Agricultural Machinery & Equipment Wholesaling in Hungary
- Agricultural Machinery & Equipment Wholesaling in Poland
- Agricultural Machinery & Equipment Wholesaling in Slovakia
- Agricultural Machinery & Equipment Wholesaling in Slovenia
- Agricultural Machinery & Equipment Wholesaling in Denmark
- Agricultural Machinery & Equipment Wholesaling in Malta
- Agricultural Machinery & Equipment Wholesaling in Croatia
- Agricultural Machinery & Equipment Wholesaling in Spain
- Agricultural Machinery & Equipment Wholesaling in Portugal
- Agricultural Machinery & Equipment Wholesaling in Czechia
- Agricultural Machinery & Equipment Wholesaling in Turkey
- Agricultural Machinery & Equipment Wholesaling in Finland
- Agricultural Machinery & Equipment Wholesaling in Serbia
- Agricultural Machinery & Equipment Wholesaling in Bulgaria
Table of Contents
About this industry
Industry definition
Companies in this industry wholesale agricultural machinery and equipment. This includes the wholesale of ploughs, manure spreaders, seeders, harvesters, threshers, milking machines, poultry-keeping machines, bee-keeping machines, tractors used in agriculture and forestry, and lawnmowers.
Related Terms
ImplementBalerSlurry TankerWhat's included in this industry?
TractorsHarvesting MachinesMowing EquipmentSoil Perpetrators and CultivatorsCompanies
AGRAVIS Raiffeisen AGAGCO CorporationDeere & CompanyIndustry Code
4653 - Wholesale of agricultural machinery, equipment and supplies in Europe
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Performance
Key Takeaways
Tractor registrations continues to stutter
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Revenue Highlights
Trends
- Revenue
- 2025 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Agricultural Machinery & Equipment Wholesaling in Europe industry (2012 -2030)
- Employees in the Agricultural Machinery & Equipment Wholesaling in Europe industry (2012 -2030)
- Business in the Agricultural Machinery & Equipment Wholesaling in Europe industry (2012 -2030)
- Profit in the Agricultural Machinery & Equipment Wholesaling in Europe industry (2012 -2030)
Analysis
What's driving current industry performance in the Agricultural Machinery & Equipment Wholesaling in Europe industry?
Outlook
Analysis
What's driving the Agricultural Machinery & Equipment Wholesaling in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Agricultural Machinery & Equipment Wholesaling in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Agricultural Machinery & Equipment Wholesaling in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Autonomous and precision machinery are the rage. As farmers seek to meet environmental targets and raise productivity while minimising operating costs, demand for autonomous and precision machinery is rapidly growing.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Agricultural Machinery & Equipment Wholesaling in Europe industry's products and services performing?
Analysis
What are innovations in the Agricultural Machinery & Equipment Wholesaling in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Agricultural Machinery & Equipment Wholesaling in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Exporter
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2025)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2025)
- Share of Total Industry Enterprises by Region (2025)
- Share of Total Industry Employment by Region (2025)
- Share of Total Industry Wages by Region (2025)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2025)
- IVA (2025)
- Enterprises (2025)
- Employment (2025)
- Exports (2025)
- Imports (2025)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
A few large players have a strong market presence. Entering the industry requires substantial investment in infrastructure, inventory, sales and marketing, limiting the number of new entrants.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2020-2025)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2025)
- Revenue (2025)
- Profit (2025)
- Profit Margin (2025)
Data Tables
- Countries of operation for AGRAVIS Raiffeisen AG
- Countries of operation for AGCO Corporation
- Countries of operation for Deere & Company
- Countries of operation for Claas KGaA mbH
- Countries of operation for CNH Industrial NV
- Countries of operation for BayWa AG
- Countries of operation for Same Deutz-Fahr Italia SpA
- Countries of operation for Kubota Europe SAS
- Countries of operation for Bucher Industries AG
- Countries of operation for Kverneland Group
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Emissions standards are becoming stricter. To meet climate change-related targets, governments are implementing stricter emissions standards for agricultural machinery, forcing wholesalers to stock compliant machinery.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Agricultural Machinery & Equipment Wholesaling in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Competitive pressures hinder profit. The vast number of wholesalers and the threat of wholesale bypass limit the scope to raise prices. This, alongside rising upstream machinery prices, is narrowing profitability among agricultural machinery wholesalers.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Agricultural Machinery & Equipment Wholesaling in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
- Revenue per Employee (2015-2030)
- Wages/Revenue (2015-2030)
- Employees per Establishment (2015-2030)
- Average Wage (2015-2030)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and bottom five countries listed for each:
- Revenue Growth (2025)
- Business Growth (2025)
- Job Growth (2025)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2025)
- Imports/Demand (2025)
- Exports/Revenue (2025)
- Revenue per Employee (2025)
- Wages/Revenue (2025)
- Employees per Establishment (2025)
- Average Wage (2025)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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