Industry Statistics and Trends
Plant Propagation in Europe key trends
Exotic and rare plants become more popular.
Many plant propagators have seen demand for rarer plants grow thanks to them being made more popular by social media.
Tulips’ growing popularity boosts industry revenue.
Widespread consumer appeal and production efficiency allow tulip bulb growers to supply large volumes both domestically and to export markets at competitive prices, boosting market share and profitability.
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Plant Propagation in Europe
Industry Revenue
Total value and annual change from 2012-2030. Includes 5-year outlook.
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Plant Propagation in Europe market size (2020-2025)
Industry revenue has declined at a CAGR of 5.0 % over the past five years, to reach an estimated €10.3bn in 2025.
Trends and Insights
Exotic plant boom supports nurseries’ revenue
- The growth of social media has enticed new customers into the market, drawn in by the wide variety of plants that can be easily viewed online. This has driven up the number of specialised nurseries and propagation facilities catering to new customers, collectors and enthusiasts. According to a December 2023 statement from Good Earth Plants (an interior and exterior landscape design company) interest in rare and exotic plants has boomed in recent years, with demand for rare hoya varieties, philodendrons and monstera leading the charge. Rare cacti, particularly small aesthetic succulents, are also a major trend among plant collectors.
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Plant Propagation in Europe outlook (2025-2030)
Market size is projected to grow over the next five years.
Technological advancements in precision propagation are revolutionising the industry
- Increased pressure from extreme weather events and volatile production costs is boosting the adoption of precision horticulture in Europe. Precision horticulture involves the use of technologies like wireless remote monitoring, digital sensors, drones and AI-driven analysis to help growers use resources more efficiently while ensuring high-quality products. This trend also aligns with the drive to reduce waste and greenhouse gas emissions in most European countries. The European Parliament estimates that precision agriculture techniques (including those used in horticulture) can lead to a 20 to 30% reduction in pesticide use volume and a 50 to 80% reduction in the area where pesticides are applied, making these methods crucial to reducing the environmental impact of the plant propagation industry.
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Revenue
€10.3bn
Employees
55,263
Wages
€X.Xbn
European Leaders & Laggards
Top 5 Countries
Bottom 5 Countries
* CAGR values are for the years 2020-2025.
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Biggest companies in the Plant Propagation in Europe
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Syngenta AG | 28,800.0 | 3,944.9 | 13.7 | |
Dummen Orange Holding BV | 360.3 | 27.4 | 7.6 | |
Graines Voltz SA | 136.6 | 5.5 | 4.0 |
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Plant Propagation in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Plant Propagation industry in Europe in 2025?
The market size of the Plant Propagation industry in Europe is €10.3bn in 2025.
How many businesses are there in the Plant Propagation industry in Europe in 2025?
There are 7,070 businesses in the Plant Propagation industry in Europe, which has grown at a CAGR of 2.2 % between 2020 and 2025.
Has the Plant Propagation industry in Europe grown or declined over the past 5 years?
The market size of the Plant Propagation industry in Europe has been declining at a CAGR of 5.0 % between 2020 and 2025.
What is the forecast growth of the Plant Propagation industry in Europe over the next 5 years?
Over the next five years, the Plant Propagation industry in Europe is expected to grow.
What does the Plant Propagation industry in Europe include?
Plants for planting and Ornamental plants are part of the Plant Propagation industry in Europe.
How competitive is the Plant Propagation industry in Europe?
The level of competition is high and steady in the Plant Propagation industry in Europe.
Related Industries
This industry is covered in 37 countries
Table of Contents
About this industry
Industry definition
This industry covers the growing of all vegetative planting materials, including cuttings, suckers and seedlings. These are either used for direct plant propagation or to create plant grafting stock into which selected scion is grafted for eventual planting to produce crops.
Related Terms
SUCKERIRRIGATION SYSTEMORNAMENTAL PLANTWhat's included in this industry?
Plants for planting Ornamental plantsLive plants for bulbsTree nurseriesCompanies
Syngenta AGDummen Orange Holding BVGraines Voltz SAIndustry Code
013 - Plant propagation in Europe
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Performance
Key Takeaways
Exotic plant boom supports nurseries’ revenue
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Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Plant Propagation in Europe industry (2012 -2030)
- Employees in the Plant Propagation in Europe industry (2012 -2030)
- Business in the Plant Propagation in Europe industry (2012 -2030)
- Profit in the Plant Propagation in Europe industry (2012 -2030)
Analysis
What's driving current industry performance in the Plant Propagation in Europe industry?
Outlook
Analysis
What's driving the Plant Propagation in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Plant Propagation in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Plant Propagation in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Plant propagators make more sales to consumers. Businesses have increasingly leveraged the popularity of social media to market their products directly to consumers.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Plant Propagation in Europe industry's products and services performing?
Analysis
What are innovations in the Plant Propagation in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Plant Propagation in Europe industry?
International Trade
Highlights
- Total Imports into Europe
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2025)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2025)
- Share of Total Industry Enterprises by Region (2025)
- Share of Total Industry Employment by Region (2025)
- Share of Total Industry Wages by Region (2025)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2025)
- IVA (2025)
- Enterprises (2025)
- Employment (2025)
- Exports (2025)
- Imports (2025)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Most plant propagators operate at a small scale. Although some large companies do exist, most propagators are only small operations.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2020-2025)
Companies
Data Tables
Top 5 companies by market share:
- Market share (2025)
- Revenue (2025)
- Profit (2025)
- Profit Margin (2025)
Data Tables
- Countries of operation for Syngenta AG
- Countries of operation for Dummen Orange Holding BV
- Countries of operation for Graines Voltz SA
- Countries of operation for Florensis BV
- Countries of operation for Selecta Klemm GmbH & Co KG
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Propagators must meet plant health regulations. In Europe, plant passports must accompany plants and seeds when they’re sold to businesses.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Plant Propagation in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Weak demand for high-value products restricts profitability. Inflationary pressures and economic uncertainties have eaten into sales of high-value products, cutting propagators’ returns.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Plant Propagation in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
- Revenue per Employee (2015-2030)
- Wages/Revenue (2015-2030)
- Employees per Establishment (2015-2030)
- Average Wage (2015-2030)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and bottom five countries listed for each:
- Revenue Growth (2025)
- Business Growth (2025)
- Job Growth (2025)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2025)
- Imports/Demand (2025)
- Exports/Revenue (2025)
- Revenue per Employee (2025)
- Wages/Revenue (2025)
- Employees per Establishment (2025)
- Average Wage (2025)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Methodology
Where does IBISWorld source its data?
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