Industry Statistics and Trends
Sports Goods Manufacturing in Europe key trends
Cost of living pressures eat into demand.
Sports goods are considered a nonessential goods, and therefore the first to go when consumers face budget concerns.
Disinflation eases living cost pressures.
Disinflation has occurred over recent years in the higher base rate environment, aiding demand. However, prices continue to rise, weighing on revenue growth.
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Sports Goods Manufacturing in Europe
Industry Revenue
Total value and annual change from 2012-2030. Includes 5-year outlook.
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Sports Goods Manufacturing in Europe market size (2020-2025)
Industry revenue has grown at a CAGR of 2.6 % over the past five years, to reach an estimated €10.8bn in 2025.
Trends and Insights
An improving economic outlook lifts non-essential purchases
- In the aftermath of the COVID-19 outbreak, surging inflation rocked Europe due to supply chain disruptions and pent-up demand. This sent real household disposable incomes plummeting in the two years through 2023. Sporting equipment is a discretionary good, so when finances are under pressure, these are often the first to go when people are managing how to cut costs. Despite rising interest rates, prices remained elevated in 2023, hurting demand for sporting goods.
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Sports Goods Manufacturing in Europe outlook (2025-2030)
Market size is projected to grow over the next five years.
Tariffs incite uncertainty and weigh on revenue growth
- As disinflation continues and interest rates come down, economic growth is set to pick up in 2026, driving demand for sports goods manufacturing through improved consumer confidence and higher disposable income. According to Eurostat, EU growth is expected to rise to 1.5% in 2026, supported by continued consumption growth and a rebound of investment brought about by lower borrowing costs.
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Revenue
€10.8bn
Employees
68,353
Wages
€X.Xbn
European Leaders & Laggards
Top 5 Countries
- Bosnia & Herzegovina +15.4%
- Latvia +12.8%
- Belgium +10.4%
- Turkey +7.1%
- Bulgaria +7.0%
Bottom 5 Countries
- Switzerland -10.8%
- Denmark -5.0%
- Estonia -2.2%
- Norway -2.1%
- Slovenia -0.7%
* CAGR values are for the years 2020-2025.
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Biggest companies in the Sports Goods Manufacturing in Europe
| Company | Market Share (%)
2025 | Revenue (€m)
2025 | Profit (€m)
2025 | Profit Margin (%)
2025 |
|---|---|---|---|---|
Amer Sports Oyj | 4,809.1 | 443.7 | 9.2 | |
Technogym SpA | 698.0 | 135.0 | 19.3 | |
Fischer Sports GmbH | 190.6 | 4.1 | 2.2 |
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Sports Goods Manufacturing in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Sports Goods Manufacturing industry in Europe in 2025?
The market size of the Sports Goods Manufacturing industry in Europe is €10.8bn in 2025.
How many businesses are there in the Sports Goods Manufacturing industry in Europe in 2025?
There are 8,097 businesses in the Sports Goods Manufacturing industry in Europe, which has grown at a CAGR of 2.7 % between 2020 and 2025.
Has the Sports Goods Manufacturing industry in Europe grown or declined over the past 5 years?
The market size of the Sports Goods Manufacturing industry in Europe has been growing at a CAGR of 2.6 % between 2020 and 2025.
What is the forecast growth of the Sports Goods Manufacturing industry in Europe over the next 5 years?
Over the next five years, the Sports Goods Manufacturing industry in Europe is expected to grow.
What does the Sports Goods Manufacturing industry in Europe include?
Playground equipment and swimming pools and Golf clubs and equipment are part of the Sports Goods Manufacturing industry in Europe.
Which countries have the most businesses in the Sports Goods Manufacturing industry in Europe?
The European country with the most businesses in the Sports Goods Manufacturing industry is United Kingdom.
How competitive is the Sports Goods Manufacturing industry in Europe?
The level of competition is high and increasing in the Sports Goods Manufacturing industry in Europe.
Related Industries
This industry is covered in 37 countries
- Sports Goods Manufacturing in Greece
- Sports Goods Manufacturing in Russia
- Sports Goods Manufacturing in Slovakia
- Sports Goods Manufacturing in Hungary
- Sports Goods Manufacturing in Switzerland
- Sports Goods Manufacturing in Denmark
- Sports Goods Manufacturing in Poland
- Sports Goods Manufacturing in Slovenia
- Sports Goods Manufacturing in Austria
- Sports Goods Manufacturing in Romania
- Sports Goods Manufacturing in Norway
- Sports Goods Manufacturing in Italy
- Sports Goods Manufacturing in the UK
- Sports Goods Manufacturing in Sweden
- Sports Goods Manufacturing in Germany
- Sports Goods Manufacturing in Latvia
- Sports Goods Manufacturing in Croatia
- Sports Goods Manufacturing in Portugal
- Sports Goods Manufacturing in Czechia
- Sports Goods Manufacturing in Serbia
- Sports Goods Manufacturing in Turkey
- Sports Goods Manufacturing in Ireland
- Sports Goods Manufacturing in Finland
- Sports Goods Manufacturing in Bulgaria
- Sports Goods Manufacturing in Spain
- Sports Goods Manufacturing in France
- Sports Goods Manufacturing in Lithuania
- Sports Goods Manufacturing in the Netherlands
- Sports Goods Manufacturing in Belgium
- Sports Goods Manufacturing in Estonia
- Sports Goods Manufacturing in Bosnia & Herzegovina
- Sports Goods Manufacturing in Iceland
- Sports Goods Manufacturing in Europe
- Sporting Goods Manufacturing in the UK
Table of Contents
About this industry
Industry definition
The Sporting Goods Manufacturing industry produces a vast array of sporting goods, including playground equipment, swimming pools, fitness equipment, ski boots, bows, crossbows, rackets, bats and fishing equipment.
Related Terms
Golf ClubsATHLETIC EQUIPMENTFISHING EQUIPMENTWhat's included in this industry?
Playground equipment and swimming poolsGolf clubs and equipmentFitness equipmentCompanies
Amer Sports OyjTechnogym SpAFischer Sports GmbHIndustry Code
323 - Manufacture of sports goods in Europe
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Performance
Key Takeaways
An improving economic outlook lifts non-essential purchases
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Revenue Highlights
Trends
- Revenue
- 2025 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Sports Goods Manufacturing in Europe industry (2012 -2030)
- Employees in the Sports Goods Manufacturing in Europe industry (2012 -2030)
- Business in the Sports Goods Manufacturing in Europe industry (2012 -2030)
- Profit in the Sports Goods Manufacturing in Europe industry (2012 -2030)
Analysis
What's driving current industry performance in the Sports Goods Manufacturing in Europe industry?
Outlook
Analysis
What's driving the Sports Goods Manufacturing in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Sports Goods Manufacturing in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Sports Goods Manufacturing in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
The popularity of golf soars. Golf has surged in popularity in recent years driving demand for golf clubs and gloves, aiding revenue growth.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Sports Goods Manufacturing in Europe industry's products and services performing?
Analysis
What are innovations in the Sports Goods Manufacturing in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Sports Goods Manufacturing in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Exporter
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2025)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2025)
- Share of Total Industry Enterprises by Region (2025)
- Share of Total Industry Employment by Region (2025)
- Share of Total Industry Wages by Region (2025)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2025)
- IVA (2025)
- Enterprises (2025)
- Employment (2025)
- Exports (2025)
- Imports (2025)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Manufacturers face a string regulatory environment. As environmental concerns gain traction, regulation aimed at promoting sustainability has picked up, incurring additional costs for manufacturers such as the use of biodegradable fabrics.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2020-2025)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2025)
- Revenue (2025)
- Profit (2025)
- Profit Margin (2025)
Data Tables
- Countries of operation for Amer Sports Oyj
- Countries of operation for Technogym SpA
- Countries of operation for Fischer Sports GmbH
- Countries of operation for Uhlsport GmbH
- Countries of operation for Völkl Int GmbH
- Countries of operation for Wickston Leisure Ltd
- Countries of operation for Harrod UK Ltd
- Countries of operation for QUALI-Cité SAS
- Countries of operation for A&D Sports Ltd
- Countries of operation for Industrias Agapito
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Manufacturers adhere to fierce safety standards. Manufacturers must make sure their products are risk-free for consumers, or face hefty fines, which threaten profitability.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Sports Goods Manufacturing in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Value-added products lift profit. Manufacturers in high-end sectors like golf, which demand high-quality golf clubs, allow for premium pricing, aiding profit.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Sports Goods Manufacturing in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
- Revenue per Employee (2015-2030)
- Wages/Revenue (2015-2030)
- Employees per Establishment (2015-2030)
- Average Wage (2015-2030)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and bottom five countries listed for each:
- Revenue Growth (2025)
- Business Growth (2025)
- Job Growth (2025)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2025)
- Imports/Demand (2025)
- Exports/Revenue (2025)
- Revenue per Employee (2025)
- Wages/Revenue (2025)
- Employees per Establishment (2025)
- Average Wage (2025)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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