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Amusement & Theme Parks in Germany - Market Research Report (2015-2030)

Chris Merklein Chris Merklein Frankfurt, Germany Last Updated: May 2025 WZ R93.21DE

Revenue

€3.3bn

2025

€3.3bn

Past 5-Year Growth

Profit

€XXX.Xm

Employees

40,562

Businesses

3,559

Wages

€XXX.Xm

Amusement & Theme Parks in Germany industry analysis

In the past five years, the industry has recorded an average increase in turnover of 20.3% per year. The reason for the enormous increase in turnover was the unusually low turnover in 2020 - a consequence of the coronavirus pandemic. Industry players had to completely shut down their activities for several months and then comply with strict hygiene regulations, which led to a significant loss of turnover. In 2020, the permitted maximum capacity utilisation of amusement parks averaged around 46%, while it had already increased to around 65% in 2021. Due to the further containment of the pandemic and the easing of restrictions, record visitor numbers were recorded again in 2022. IBISWorld expects an increase in sales of 2.5% for the current year compared to the previous year and sales of 3.3 billion euros. < />Both domestic tourism and the arrival of foreign tourists are likely to increase in the current year. This will increase the number of potential visitors, which should have a positive impact on industry turnover. The major theme parks have invested in new attractions and are trying to attract visitors with special offers. At the same time, many parks are trying to make the leisure experience even more relaxed and structured with the help of their own apps or the exclusive sale of online tickets. The expected increase in consumer spending on leisure activities, culture and entertainment is a positive indicator for industry turnover. This will also depend on weather conditions in the current year. However, the expected stagnating population in Germany and the declining number of 16 to 25-year-olds will limit the number of potential domestic guests. < />By 2030, turnover is expected to increase by 1.2% per year to 3.5 billion euros. In the coming years, cooperation with various groups is likely to increase, benefiting large market players in particular. Co-operations and sponsorships for attractions will enable companies to increase their brand awareness and reduce the costs of building new attractions. At the same time, investment in new technologies is likely to increase, particularly in the area of virtual reality. Various parks are already trialling initial concepts with great success and market players are expecting enormous benefits from the technology. However, the industry is also facing a labour shortage, which may have a negative impact on sales. Smaller players in particular are likely to increasingly exit the market.

Trends and Insights

  • Amusement and theme parks are offering more and more digital experiences. Virtual reality should ensure that the experiences become even more spectacular and thus attract more visitors.
  • Amusement and theme parks generate by far the largest share of revenue from ticket sales. However, merchandise sales, catering and accommodation are becoming increasingly important.
  • Locations in regions with large populations are advantageous for amusement and theme parks. Most industry players are located in the centre region, the most populous region.
  • The competition within the industry is extremely intense. Amusement and theme parks compete on admission price, special offers and want to attract returning visitors with ever new attractions.
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 20.3 % over the past five years, to reach an estimated €3.3bn in 2025.

Trends and Insights

Visitor numbers and admission prices at theme parks recently reached new record levels again

  • Before the outbreak of the coronavirus, visitor numbers at theme parks were trending upwards and reached record levels in 2019. This was accompanied by an increase in industry revenue until 2019. As a result of the restrictions imposed by the coronavirus crisis, visitor numbers fell sharply and were at a low level in 2020 and 2021. In 2020, visitor numbers at Germany's largest amusement parks (Europa-Park and Phantasialand) fell by 56.5% and 51.2% respectively compared to the previous year.
  • Additional trends and insights available with purchase
Amusement & Theme Parks in Germany
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

The labour shortage will continue to affect both showmen and large amusement parks

  • The coronavirus crisis exacerbated the previously known problem of labour shortages in the industry. In addition to permanent employees, part-time workers are also hired during the peak season to cope with the high number of visitors. In the peak season, up to 75% of all employees at amusement and theme parks are seasonal workers. During the pandemic, many seasonal workers, who often come from abroad, have returned home or found a new job in another industry.

Biggest companies in the Amusement & Theme Parks in Germany

Company
Market Share (%)
2025
Revenue (€m)
2025
Europa-Park GmbH & Co. Mack KG
430.5
Motion JVco Limited
196.2
Schmidt-Löffelhardt GmbH & Co. KG
137.2

To view the market share and analysis for all 6 top companies in this industry, view purchase options.

Products & Services Segmentation

Amusement & Theme Parks in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Ticket sales, Gastronomy and Merchandise articles. Ticket sales is the largest segment of the Amusement & Theme Parks in Germany.

Trends and Insights

Ticket sales are the most important revenue driver in the industry

  • The companies in the sector generate the majority of their income through the sale of admission tickets. By purchasing a ticket, visitors gain access to the site and can visit the various attractions.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The amusement and theme park industry includes the operation of various attractions such as giant rides, themed exhibitions and amusement rides. The industry also includes the operation of go-kart tracks, historical railways and mazes. Independent showmen are also part of this industry.

What's included in this industry?

Products and services covered in the Amusement & Theme Parks industry in Germany include Ticket sales, Merchandise articles, Gastronomy and Accommodation.

Companies

Companies covered in the Amusement & Theme Parks industry in Germany include Europa-Park GmbH & Co. Mack KG, Motion JVco Limited and Schmidt-Löffelhardt GmbH & Co. KG.

Purchase this report to view all 6 major companies in this industry.

Related Terms

Related terms covered in the Amusement & Theme Parks industry in Germany include show display, app and virtual reality.

Industry Code

WZ 2008

WZ 93.21 - Amusement & Theme Parks in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Amusement and theme parks are offering more and more digital experiences. Virtual reality should ensure that the experiences become even more spectacular and thus attract mor...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Amusement and theme parks generate by far the largest share of revenue from ticket sales. However, merchandise sales, catering and accommodation are becoming increasingly imp...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Locations in regions with large populations are advantageous for amusement and theme parks. Most industry players are located in the centre region, the most populous region.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each region in 2025
  • Number and share of revenue each region accounts for in 2025
  • Number and share of wages each region accounts for in 2025
  • Number and share of employees in each region in 2025

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The competition within the industry is extremely intense. Amusement and theme parks compete on admission price, special offers and want to attract returning visitors with eve...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Europa-Park is the market leader in the amusement and theme park sector. The park is regularly expanded with new attractions and continues to break visitor records.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Europa-Park GmbH & Co. Mack KG's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Motion JVco Limited's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Schmidt-Löffelhardt GmbH & Co. KG's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of revenue, market share and profit margin trend for 3 additional companies

Detailed analysis

  • Description and key data for Europa-Park GmbH & Co. Mack KG, and factors influencing its performance in the industry
  • Description and key data for Motion JVco Limited, and factors influencing its performance in the industry
  • Description and key data for Schmidt-Löffelhardt GmbH & Co. KG, and factors influencing its performance in the industry
  • Description, key data and performance trends for 3 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Area parks can be certified in accordance with the DIN EN 13814 standard. If 80% of the facilities in a park have been individually certified, cross-park correlations such as...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The industry is currently very profitable. This is due to the focus on additional services such as the sale of merchandise as well as catering and accommodation offers.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Amusement & Theme Parks industry in Germany in 2025?

The market size of the Amusement & Theme Parks industry in Germany is €3.3bn in 2025.

How many businesses are there in the Amusement & Theme Parks industry in Germany in 2025?

There are 3,559 businesses in the Amusement & Theme Parks industry in Germany, which has grown at a CAGR of 11.0 % between 2020 and 2025.

How may import tariffs affect the Amusement & Theme Parks industry in Germany?

The Amusement & Theme Parks industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Amusement & Theme Parks industry in Germany?

The Amusement & Theme Parks industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Amusement & Theme Parks industry in Germany grown or declined over the past 5 years?

The market size of the Amusement & Theme Parks industry in Germany has been growing at a CAGR of 20.3 % between 2020 and 2025.

What is the forecast growth of the Amusement & Theme Parks industry in Germany over the next 5 years?

Over the next five years, the Amusement & Theme Parks industry in Germany is expected to grow.

What are the biggest companies in the Amusement & Theme Parks industry in Germany?

The biggest companies operating in the Amusement & Theme Parks industry in Germany are Europa-Park GmbH & Co. Mack KG, Motion JVco Limited and Schmidt-Löffelhardt GmbH & Co. KG

What does the Amusement & Theme Parks industry in Germany include?

Ticket sales and Merchandise articles are part of the Amusement & Theme Parks industry in Germany.

Which companies have the highest market share in the Amusement & Theme Parks industry in Germany?

The company holding the most market share in the Amusement & Theme Parks industry in Germany is Europa-Park GmbH & Co. Mack KG.

How competitive is the Amusement & Theme Parks industry in Germany?

The level of competition is high and steady in the Amusement & Theme Parks industry in Germany.

Related Industries

Widen your competitive advantage with related industries

View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.

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