Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of -2.4% over the past five years, to reach an estimated €5,3Mrd. in 2024.
Trends and Insights
- Der steigende Bedarf der Unternehmen an Designdienstleistungen ist auf eine Verschärfung des Verdrängungswettbewerbs in zahlreichen Branchen zurückzuführen. Um im Wettbewerb zu bestehen, investieren viele Unternehmen in die Kundenkommunikation und erhöhen ihre Werbe- und Marketingausgaben, wovon Grafik- und Kommunikationsdesigner profitieren.
- Additional trends and insights available with purchase
Biggest companies in the Designwirtschaft
| Company
2024 | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
WPP Deutschland Holding GmbH & Co. KG | ||||
Nina Kastens | ||||
Lunalicht |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Industry revenue is measured across several distinct product and services lines, including Grafik- und Kommunikationsdesign, Innenarchitektur und Raumgestaltung and Industrie-, Produkt- und Modedesign. Grafik- und Kommunikationsdesign is the largest segment of the Designwirtschaft.
Trends and Insights
<LI>Das Grafikdesign zielt auf die visuelle Vermittlung von Tätigkeiten, Sprache, Gedanken und größerer gedanklicher Zusammenhänge ab.
- Zu den Tätigkeitsfeldern zählen beispielsweise die Typografie, die Illustration, das Desktop-Publishing, die Werbegestaltung, das Branding und das Corporate Design.</LI><LI>Es ist üblich, dass sich Designer auf bestimmte Branchen spezialisieren und dadurch von der Entwicklung dieser Branchen abhängig sind. Grafik- und Kommunikationsdesigns werden insbesondere in Zeiten wirtschaftlicher Prosperität von Unternehmen nachgefragt, bei einem wirtschaftlichen Abschwung werden derartige Dienstleistungen als überflüssige Ausgaben wahrgenommen und gekürzt.</LI><LI>Die Umsätze der Grafik- und Kommunikationsdesigner folgten während der Pandemie der branchenspezifischen Umsatzentwicklung. Während es 2020 einen starken Umsatzeinbruch gab, sind sie 2021 wieder gestiegen.</LI>
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Insgesamt hat sich der Branchenumsatz seit 2019 um durchschnittlich 2,4 % pro Jahr reduziert. Die Designbranche ist in hohem Maße von der wirtschaftlichen Entwicklung ihrer Auftraggeber und damit anderer Branchen abhängig. Im Jahr 2022 trübten die signifikanten Preissteigerungen für Energie und Lebensmittel das Geschäfts- und Konsumklima, auch wenn die Nachfrage in Form gestiegener Konsumausgaben für die Wohnungseinrichtung auf hohem Niveau verweilte und die Absatzmöglichkeiten förderte. Die konjunkturelle Eintrübung belastete 2023 allerdings viele Unternehmenskunden und verunsicherte private Haushalte. Entsprechend wirkten sich ein eingetrübtes Geschäftsklima und rückläufige Konsumausgaben für die Wohnungsinstandhaltung negativ auf die Branchenumsätze aus.
What's included in this industry?
Industrie-, Produkt- und ModedesignGrafik- und KommunikationsdesignInterior Design und RaumgestaltungGrafik- und KommunikationsdesignInnenarchitektur und RaumgestaltungIndustrie-, Produkt- und ModedesignCompanies
WPP Deutschland Holding GmbH & Co. KGNina KastensLunalichtPurchase this report to view all 5 major companies in this industry.
Related Terms
INTERIOR DESIGNCORPORATE DESIGNDESKTOP-PUBLISHING-PROGRAMME (DTP-PROGRAMME)FREELANCERBRANDINGGRAFIKTABLETT3-D-DRUCKUSER EXPERIENCEVIRTUALISIERUNGIndustry Code
WZ M74.10DE - Designwirtschaft
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Nachfrage durch Werbeagenturen. Die Designwirtschaft wird direkt von der Entwicklung der Werbebranche beeinflusst. Designer werden von Werbeagenturen zum Beispiel mit dem Entw...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
<B>Grafik- und Kommunikationsdesigner sind sehr stark von der wirtschaftlichen Entwicklung ihrer Auftraggeber abhängig </B>. <LI>Das Grafikdesign zielt auf die visuelle Vermit...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
<B>Viele Unternehmenskunden sind in der Region Mitte ansässig und auf Designdienstleistungen angewiesen </B>. <LI>Die Region Mitte stellt sowohl durch das hohe Durchschnittsei...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Etablierung von Showroom-Netzwerken. Bei der Wahl eines Standortes ist auch die Möglichkeit zur Vernetzung mit anderen Unternehmen, Kooperationspartnern und Branchenverbänden ...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Trotz der wirtschaftlichen Unsicherheiten beobachtet der Mutterkonzern WPP steigende Marketingausgaben bei seinen Kunden Für das aktuelle Jahr rechnet WPP mit einem Umsatzwa...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of WPP Deutschland Holding GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Nina Kastens's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Lunalicht's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for WPP Deutschland Holding GmbH & Co. KG, and factors influencing its performance in the industry
- Description and key data for Nina Kastens, and factors influencing its performance in the industry
- Description and key data for Lunalicht, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
<B>Meisterpflicht </B>. <LI>Seit 2020 besteht für zwölf Gewerke, darunter auch für die Raumausstatter, wieder die Pflicht zum Meisterbrief. Diese Meisterpflicht, auch Meisterz...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
Detailed analysis
- Demographic and macroeconomic factors influencing the industry
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the estimated market size of the Designwirtschaft industry in Germany in 2024?
The market size of the Designwirtschaft industry in Germany is €5,3Mrd. in 2024.
How many businesses are there in the Designwirtschaft industry in 2024?
There are 27.225 businesses in the Designwirtschaft industry in Germany, which has declined at a CAGR of -1.2% between 2019 and 2024.
Has the Designwirtschaft industry in Germany grown or declined over the past 5 years?
The market size of the Designwirtschaft industry in Germany has been at a CAGR of -2.4% between 2019 and 2024.
What is the forecast growth of the Designwirtschaft industry in Germany over the next 5 years?
The Designwirtschaft in Germany market is forecast to over the five years from 2024 to 2029
What are the biggest companies in the Designwirtschaft market in Germany?
The biggest companies operating in the Designwirtschaft market in Germany are WPP Deutschland Holding GmbH & Co. KG, Nina Kastens and Lunalicht
What does the Designwirtschaft in Germany include?
Industrie-, Produkt- und Modedesign and Grafik- und Kommunikationsdesign are part of the Designwirtschaft industry.
Which companies have the highest market share in the Designwirtschaft in Germany?
The company holding the most market share in Germany is WPP Deutschland Holding GmbH & Co. KG.
How many people are/were employed in the Designwirtschaft in Germany in 2024?
There are 49.153 employed in the Designwirtschaft industry in Germany 2024.
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Methodology
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What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
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Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
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IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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