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Dry-Cleaning & Other Cleaning Services in Germany - Market Research Report (2014-2029)

Melanie Katz Melanie Katz Frankfurt, Germany Last Updated: September 2024 WZ S96.01DE

Revenue

€3.7bn

2024

€3.7bn

Past 5-Year Growth

Profit

€XXX.Xm

Employees

56,791

Businesses

4,215

Wages

€X.Xbn

Dry-Cleaning & Other Cleaning Services in Germany industry analysis

Companies operating in this sector provide dry cleaning services for both major customers and private individuals. The services provided by industry players include the washing, dry cleaning and mangling of textiles as well as the rental, acceptance and delivery of workwear and other textiles. Due to the negative impact of the coronavirus pandemic on demand for dry cleaning services from private individuals, hotels and restaurants, industry turnover fell significantly in 2020. In the current year, IBISWorld expects turnover to grow by 0.8% to 3.7 billion euros. In the period from 2019 to 2024, turnover for laundries and dry cleaners grew by an average of 0.2% per year thanks to the recovery of customer markets from the effects of the pandemic. < />Economic growth has a positive effect on the number of people in employment and net monthly household income, which in turn leads to an increased willingness on the part of consumers and companies to spend money on dry cleaning services. The increase in tourism and the resulting rise in the number of guests in the hotel and catering industry has contributed to more orders from hotels and restaurants since 2021. In addition, more and more hospitals, care homes and other healthcare facilities have outsourced the cleaning of their textiles to laundries, contributing to the industry's revenue growth in recent years. In 2020, however, the coronavirus crisis led to a decline in tourism and thus in the turnover of hotels and catering establishments, which are among the dry cleaning industry's most important customers and have been severely affected by the pandemic. Although the pandemic led to an increase in demand for professional dry cleaning services in the healthcare sector, this only partially offset the loss of sales in other markets.In the period from 2024 to 2029, turnover in the industry is expected to increase by an average of 0.7% per year to 3.8 billion euros. The reason for these growth expectations is the continuing trend for companies in the healthcare sector, the hotel industry and other sectors to rent and have their textiles cleaned by external service providers for a fee.

Trends and Insights

  • Large-scale laundries are continuously expanding their range of services and are increasingly developing into comprehensive textile service providers. As such, they not only clean clothing and textiles, but also rent them out to their customers.
  • The largest share of turnover for laundries and dry cleaners comes from washing textiles. Laundries mainly clean flat linen for the hotel industry and the healthcare sector as well as workwear for a wide range of customers and shirts for consumers.
  • The central region is home to a particularly large number of businesses in the sector. Compared to the rest of Germany, it has the most companies and inhabitants and therefore a particularly large number of potential customers for laundries and dry cleaners.
  • Private individuals often wash their clothes themselves instead of hiring laundries to do so. Many textiles can be washed at home with relatively little effort, which is why the services of laundries are not needed.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 0.2 % over the past five years, to reach an estimated €3.7bn in 2024.

Trends and Insights

The range of services offered by laundries is constantly growing

  • In recent years, industrial laundries have increasingly developed into textile service providers with a continuously growing range of services. As such, they not only clean workwear, bed linen, towels, tablecloths and other textiles, but also rent them out to their customers.
  • Additional trends and insights available with purchase
Dry-Cleaning & Other Cleaning Services in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Technological progress improves the efficiency of processes

  • The trend towards increasing digitalisation and automation in the laundry and dry cleaning industry, which has already become apparent in recent years, is expected to continue in the coming years.

Biggest companies in the Dry-Cleaning & Other Cleaning Services in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
Mewa Textil-Service SE
541.3
Bardusch Beteiligungen GmbH & Co. KG
245.7
CWS International GmbH
165.0

To view the market share and analysis for all 7 top companies in this industry, view purchase options.

Products & Services Segmentation

Dry-Cleaning & Other Cleaning Services in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Washing, Textile hire and Dry cleaning. Washing is the largest segment of the Dry-Cleaning & Other Cleaning Services in Germany.

Trends and Insights

The basic service provided by most companies is the washing of textiles

  • The largest share of sales in the industry is generated by the conventional washing of textiles.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This sector includes the washing and dry cleaning of clothing and other textiles. It also includes the hire and cleaning of workwear, dust mats and similar textiles. The operation of launderettes and the shampooing of carpets are also activities in this sector. However, it does not include the rental of other clothing or the mending and alteration of clothing.

What's included in this industry?

WashingTextile hireDry cleaning

Companies

Mewa Textil-Service SEBardusch Beteiligungen GmbH & Co. KGCWS International GmbH

Purchase this report to view all 7 major companies in this industry.

Related Terms

REINRAUMCHEMICAL CLEANINGFLAT LAUNDRY

Industry Code

WZ 2008

WZ 96.01 - Dry-Cleaning & Other Cleaning Services in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Large-scale laundries are continuously expanding their range of services and are increasingly developing into comprehensive textile service providers. As such, they not only ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The largest share of turnover for laundries and dry cleaners comes from washing textiles. Laundries mainly clean flat linen for the hotel industry and the healthcare sector a...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The central region is home to a particularly large number of businesses in the sector. Compared to the rest of Germany, it has the most companies and inhabitants and therefor...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Private individuals often wash their clothes themselves instead of hiring laundries to do so. Many textiles can be washed at home with relatively little effort, which is why ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Mewa Textil-Service AG has the largest market share in the laundry and dry-cleaning sector. The company's business activities focus on providing textile cleaning services to ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Mewa Textil-Service SE's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Bardusch Beteiligungen GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of CWS International GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 4 additional companies

Detailed analysis

  • Description and key data for Mewa Textil-Service SE, and factors influencing its performance in the industry
  • Description and key data for Bardusch Beteiligungen GmbH & Co. KG, and factors influencing its performance in the industry
  • Description and key data for CWS International GmbH, and factors influencing its performance in the industry
  • Description, key data and performance trends for 4 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The turnover development of hotels, inns and guesthouses is an indicator of the demand for laundry services. If turnover in the hospitality industry increases, this indicates...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The profit margin of laundries is highly dependent on the type and size of the respective company. Laundries that serve corporate customers often generate significantly highe...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Dry-Cleaning & Other Cleaning Services industry in Germany in 2024?

The market size of the Dry-Cleaning & Other Cleaning Services industry in Germany is €3.7bn in 2024.

How many businesses are there in the Dry-Cleaning & Other Cleaning Services in Germany industry in 2024?

There are 4,215 businesses in the Dry-Cleaning & Other Cleaning Services industry in Germany, which has declined at a CAGR of 0.4 % between 2019 and 2024.

Has the Dry-Cleaning & Other Cleaning Services industry in Germany grown or declined over the past 5 years?

The market size of the Dry-Cleaning & Other Cleaning Services industry in Germany has been growing at a CAGR of 0.2 % between 2019 and 2024.

What is the forecast growth of the Dry-Cleaning & Other Cleaning Services industry in Germany over the next 5 years?

Over the next five years, the Dry-Cleaning & Other Cleaning Services industry in Germany is expected to grow.

What are the biggest companies in the Dry-Cleaning & Other Cleaning Services market in Germany?

The biggest companies operating in the Dry-Cleaning & Other Cleaning Services market in Germany are Mewa Textil-Service SE, Bardusch Beteiligungen GmbH & Co. KG and CWS International GmbH

What does the Dry-Cleaning & Other Cleaning Services in Germany include?

Washing and Textile hire are part of the Dry-Cleaning & Other Cleaning Services industry.

Which companies have the highest market share in the Dry-Cleaning & Other Cleaning Services in Germany?

The company holding the most market share in Germany is Mewa Textil-Service SE.

How competitive is the Dry-Cleaning & Other Cleaning Services industry in Germany?

The level of competition is high and increasing in the Dry-Cleaning & Other Cleaning Services industry in Germany.

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.