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Food Retailing in Germany - Market Research Report (2014-2029)

Melanie Katz Melanie Katz Frankfurt, Germany Last Updated: October 2024 WZ SP47.05DE Spotlight Report

Revenue

€276.5bn

2024

€276.5bn

Past 5-Year Growth

Profit

€X.Xbn

Employees

1m

Businesses

44,015

Wages

€XX.Xbn

Food Retailing in Germany industry analysis

The food retail sector has recorded sales growth over the past five years. Industry sales rose by an average of 1.7% per year in the period from 2019 to 2024. This was mainly due to consumers' increasing willingness to spend on high-quality and sustainably produced food, together with the growth in net household income. In the current year, industry turnover is expected to increase by 1% to €276.5 billion due to higher consumer prices for food.In recent years, demand for the respective food retail product groups has developed differently. While per capita consumption of soft drinks has remained relatively stable, per capita consumption of meat has fallen. During the coronavirus pandemic, supermarkets, discounters and specialist retailers were able to benefit from the temporary closure of restaurants and other catering establishments as well as contact restrictions. Consumers spent more time at home and cooked for themselves, which increased sales and turnover in food retail. Since 2021, the catering industry has recovered from the consequences of the pandemic and is once again a stronger competitor for food retailers.For the period from 2024 to 2029, sales are expected to grow by an average of 0.7% per year to 287 billion euros. The decline in meat consumption and the increase in single-person households will influence the future range of goods on offer. The choice of shop location is becoming increasingly important for profitability, as businesses are increasingly locating in urban centres and near railway stations, where rents are higher. To remain competitive, food retailers must adapt their product range to trends such as the growing number of smaller households, increasing environmental and health awareness and location requirements.

Trends and Insights

  • Consumers' increased awareness of sustainability is leading to increased demand for organic and regional products. Supermarkets are responding by offering high-quality products and strengthening the regional market. The traceability of food is more important than ever.
  • The sale of fresh products accounts for the largest share of industry turnover. Pork remains the most popular type of meat despite a decline in per capita consumption, while salmon is the most popular fish. Discounters are selling more organic and convenience products.
  • The food retail sector is dominated by the large supermarket chains and discounters. Rewe and Edeka are also important players in the specialised retail of meat, baked goods and beverages.

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  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
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Access hundreds of data points and trends

  • Market estimates from 2015-2030
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 1.7 % over the past five years, to reach an estimated €276.5bn in 2024.

Trends and Insights

Customers' desire for more sustainability is reflected in the food retail range

  • Consumers are attaching more and more importance to the origin of the products on offer in supermarkets and discount stores and the production methods used. This is leading to increased demand for organic and regional products.
  • Additional trends and insights available with purchase
Food Retailing in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Food retailers must adapt to demographic changes

  • The demographic change in Germany requires food retailers to adapt their product range, particularly with regard to smaller households that value simple preparation and small quantities.

Biggest companies in the Food Retailing in Germany

There are no companies that hold a large enough market share in the Food Retailing in Germany industry for IBISWorld to include in this product.

Products & Services Segmentation

Food Retailing in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Fresh products, Packaged goods and Drinks. Fresh products is the largest segment of the Food Retailing in Germany.

Trends and Insights

Fresh produce is by far the strongest-selling product segment in food retailing

  • Fresh products, which include meat, fish, fruit, vegetables, bread, baked goods and cheese, are the most important product group in food retail.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Food retail includes supermarkets and discount stores as well as retailers specialising in the sale of certain food groups such as meat, fish, vegetables or beverages. It does not include online food retailing or the sale of food at weekly markets.

What's included in this industry?

Products and services covered in the Food Retailing industry in Germany include Retail trade with fresh products, Retail sale of packaged goods, Retail sale of alcoholic and non-alcoholic beverages and Retail sale of confectionery and long-life baked goods.

Companies

Companies covered in the Food Retailing industry in Germany include .

Purchase this report to view all major companies in this industry.

Related Terms

Related terms covered in the Food Retailing industry in Germany include sb-warenhaus and convenience.

Industry Code

WZ 2008

WZ 47.11.2 - Food Retailing in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Consumers' increased awareness of sustainability is leading to increased demand for organic and regional products. Supermarkets are responding by offering high-quality produc...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Factors that influence volatility in the industry
  • Key success factors for businesses to overcome volatility

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The sale of fresh products accounts for the largest share of industry turnover. Pork remains the most popular type of meat despite a decline in per capita consumption, while ...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Purchase this report to unlock analyst insights.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The food retail sector is dominated by the large supermarket chains and discounters. Rewe and Edeka are also important players in the specialised retail of meat, baked goods ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The regulation of food retail in Germany consists of laws such as the Food Information Regulation and EC Regulation 852/2004 on food hygiene. These regulations stipulate how ...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Rising producer prices for food are increasing material costs and turnover. Supermarkets, discounters and specialised food retailers are passing on the increased purchasing c...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Food Retailing industry in Germany in 2025?

The market size of the Food Retailing industry in Germany is €276.5bn in 2025.

How many businesses are there in the Food Retailing industry in Germany in 2024?

There are 44,015 businesses in the Food Retailing industry in Germany, which has declined at a CAGR of 4.0 % between 2019 and 2024.

Has the Food Retailing industry in Germany grown or declined over the past 5 years?

The market size of the Food Retailing industry in Germany has been growing at a CAGR of 1.7 % between 2019 and 2024.

What is the forecast growth of the Food Retailing industry in Germany over the next 5 years?

Over the next five years, the Food Retailing industry in Germany is expected to grow.

What does the Food Retailing industry in Germany include?

Retail trade with fresh products and Retail sale of packaged goods are part of the Food Retailing industry in Germany.

How competitive is the Food Retailing industry in Germany?

The level of competition is high and steady in the Food Retailing industry in Germany.

Related Industries

Widen your competitive advantage with related industries

View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.

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