Industry Statistics and Rankings
How does this industry perform in Germany compared to Europe?
Country Benchmarking
Industry Data Germany
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#1 In EuropeBusiness
#19 In EuropeEmployees
#3 In EuropeWages
#1 In EuropeThe swift rise in digital content popularity has severely reduced demand for traditional print advertising, pushing many businesses towards digital campaigns over print. This shift negatively impacts the printing industry, with demand for printed labels, tags and manuals shrinking. Revenue is forecast to decrease at a compound annual rate of 4.4% over the five years through 2024 to €87.4 billion, including an estimated drop of 5% in 2024, while the average profit margin is expected to be 9.2%.
Enterprises
Number of businesses in 2024
Biggest companies in the Printing Services in Germany
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Multi-Color Corporation | 2,685.2 | 80.1 | 3.0 | |
Bertelsmann SE & Co KGaA | 19,321.8 | 2,961.8 | 15.3 | |
Flyeralarm GmbH | 294.6 | 19.9 | 6.8 |
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Top Questions Answered in this Report
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What is the market size of the Printing Services industry in Germany in 2024?
The market size of the Printing Services industry in Germany is €11.6bn in 2024.
How many businesses are there in the Printing Services in Germany industry in 2024?
There are 834 businesses in the Printing Services industry in Germany, which has declined at a CAGR of 0.9 % between 2019 and 2024.
Has the Printing Services industry in Germany grown or declined over the past 5 years?
The market size of the Printing Services industry in Germany has been declining at a CAGR of 3.6 % between 2019 and 2024.
What is the forecast growth of the Printing Services industry in Germany over the next 5 years?
Over the next five years, the Printing Services industry in Germany is expected to decline.
What are the biggest companies in the Printing Services market in Germany?
The biggest companies operating in the Printing Services market in Germany are Multi-Color Corporation, Bertelsmann SE & Co KGaA and Flyeralarm GmbH
What does the Printing Services in Germany include?
Books, brochures and leaflets and Trade advertising material are part of the Printing Services industry.
Which companies have the highest market share in the Printing Services in Germany?
The company holding the most market share in Germany is Multi-Color Corporation.
How competitive is the Printing Services industry in Germany?
The level of competition is moderate and steady in the Printing Services industry in Germany.
Related Industries
This industry is covered in 37 countries
International industries
Table of Contents
About this industry
Industry definition
The industry produces periodicals (e.g. magazines and books) and paper products like albums, leaflets and calendars through a mechanical process that transfers designs or text to paper. Companies also print on textiles, wood, glass, metals, plastics and ceramics.
Related Terms
E-BOOKDIGITAL PRINTING OFFSET PRINTINGWhat's included in this industry?
Books, brochures and leafletsTrade advertising materialNewspapers, magazines and journalsNon-paper material printsPaper packaging and labelsCompanies
Multi-Color CorporationBertelsmann SE & Co KGaAFlyeralarm GmbHIndustry Code
1811 - Printing in Germany
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Performance
Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue
- Employees
- Business
- Profit
Analysis
What's driving current industry performance in the Printing Services in Germany industry?
Outlook
Analysis
What's driving the Printing Services in Germany industry outlook?
Volatility
Analysis
What influences volatility in the Printing Services in Germany industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Printing Services in Germany industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Traditional print advertising is declining due to digital growth. Industries like real estate still find value in direct mail and printed materials for targeted advertising.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Printing Services in Germany industry's products and services performing?
Analysis
What are innovations in the Printing Services in Germany industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Printing Services in Germany industry?
International Trade
Highlights
- Total Imports into Germany
- Total Exports into Germany
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
In Europe, most printing services cater to a varied market with a broad range of products. Smaller printing services capitalise on niche markets to maintain profitability.
Supply Chain
Charts
Buyer and supply industries
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Establishments by Region (2024)
Data Tables
- Number of Establishments by Region (2024)
Charts
- Share of Establishments vs. Population of Each Region
Analysis
What regions are businesses in the Printing Services in Germany located?
Companies
Data Tables
Top 3 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit margin (2024)
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Printing services need to protect human health and the environment when operating printers. They must comply with Regulation (EC) No. 1907/2006 (REACH) established by the European Agency for Safety and Health at Work.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Printing Services in Germany industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
European printing services face profit challenges due to digitalisation and overcapacity. COVID-19 lockdowns exacerbated the situation by halting operations across non-essential sectors.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Printing Services in Germany industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
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