Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has grown at a CAGR of 14.1 % over the past five years, to reach an estimated €98.8bn in 2025.
Trends and Insights
The tourism industries jointly promote domestic sales through networked offers
- The various sectors of the tourism industry in Germany - including hotels, airlines, theme parks and tour operators - have strengthened domestic sales through cooperation and the bundling of offers. For example, theme parks are working together with the local hotel industry to offer visitors attractive accommodation packages. According to the Federal Statistical Office, these synergies have contributed to the fact that the number of overnight stays in German accommodation establishments rose to 491.1 million in 2024, a significant recovery after the pandemic-related declines. In comparison: in 2020, accommodation establishments in Germany recorded 302.3 million overnight stays by domestic and foreign guests.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to grow over the next five years.
Trends and Insights
The tourism sector is facing major challenges due to external crises and internal adjustment processes
- The recent global crises, in particular the COVID-19 pandemic and the Ukraine conflict, have increased the debt of many tourism companies. Rising commodity prices, especially for energy, have a significant impact on operating costs. For example, companies such as Lufthansa have had to increase their ticket prices due to higher fuel prices, which can dampen demand.
Biggest companies in the Tourism in Germany
| Company | Market Share (%)
2025 | Revenue (€m)
2025 |
|---|
There are no companies that hold a large enough market share in the Tourism in Germany industry for IBISWorld to include in this product.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Accommodation services, Transport services and Brokerage and other tourism services. Accommodation services is the largest segment of the Tourism in Germany.
Trends and Insights
The accommodation services segment has suffered considerably from the coronavirus pandemic
- The accommodation industry comprises the provision of accommodation and related services for travellers, such as the provision of sleeping accommodation.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
The tourism sector includes passenger transport by sea and coastal waterways (H50.10DE), inland waterways (H50.30DE) and air transport (H51.10DE) as well as hotels, inns and guest houses (I55.10DE), holiday accommodation (I55.20DE), campsites (I55.30DE), travel agencies (N79.11DE), tour operators (N79.12DE), ticketing services (N79.90DE) and amusement and theme parks (R93.21DE).
What's included in this industry?
Accommodation servicesTransport servicesProcurement of travel servicesBundling of travel servicesCompanies
Purchase this report to view all major companies in this industry.
Related Terms
PAUSCHAL TRAVELANCILLARIESTRAVEL SERVICE PROVIDEROCCUPANCY RATEFAVOURABLE FLYERGLOBAL DISTRIBUTION SYSTEM (GDS)REVENUE MANAGEMENTTICKETINGLIQUEFIED NATURAL GAS (LNG)NEW DISTRIBUTION CAPABILITY (NDC)Industry Code
WZ I - Tourism in Germany
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
In recent years, there have been numerous market exits and downsizing measures. The remaining players are less able to act due to a significant increase in debt levels.
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Most of the sector's turnover is generated by accommodation services. However, this area suffered particularly badly from the lockdowns and contact restrictions during the pa...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2025
- Product innovation level
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The South region has the highest proportion of businesses in the sector. This is mainly due to its attractiveness as a tourist destination.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each region in 2025
- Number and share of revenue each region accounts for in 2025
- Number and share of wages each region accounts for in 2025
- Number and share of employees in each region in 2025
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Numerous smaller competitors have exited the market in the wake of the pandemic. The largest players benefited from their capital reserves and particularly good access to gov...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Lufthansa AG wants to focus more strongly on the pure flight business again. This strategy also includes the sale of the European business of the airline caterer LSG Sky Chef...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2021 through 2025
- Major companies in the industry, including market share, revenue, profit and profit margin in 2025
Detailed analysis
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The price of crude oil is one of the most relevant factors for the development of the tourism sector. A high oil price usually has a direct impact on the prices of travel ser...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2015-2030)
- Assistance historical data and forecast (2015-2030)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The cost of materials is the biggest cost factor in the industry. In the wake of the Ukraine conflict, most commodity prices, especially the price of crude oil, which is cent...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Tourism industry in Germany in 2025?
The market size of the Tourism industry in Germany is €98.8bn in 2025.
How many businesses are there in the Tourism industry in Germany in 2025?
There are 61,842 businesses in the Tourism industry in Germany, which has grown at a CAGR of 2.3 % between 2020 and 2025.
How may import tariffs affect the Tourism industry in Germany?
The Tourism industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Tourism industry in Germany?
The Tourism industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Tourism industry in Germany grown or declined over the past 5 years?
The market size of the Tourism industry in Germany has been growing at a CAGR of 14.1 % between 2020 and 2025.
What is the forecast growth of the Tourism industry in Germany over the next 5 years?
Over the next five years, the Tourism industry in Germany is expected to grow.
What does the Tourism industry in Germany include?
Accommodation services and Transport services are part of the Tourism industry in Germany.
How competitive is the Tourism industry in Germany?
The level of competition is high and increasing in the Tourism industry in Germany.
Related Industries
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Competitors
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Complementors
View all industries in Germany
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
