Mobile Menu

Hotels & Holiday Accommodation in Hungary - Market Size, Industry Analysis, Trends and Forecasts (2025-2030)

HU-I551 July 2025 Factsheet

Revenue

€1.2bn

2020-2025 4.7 %
2025-2030 X.X %

Employees

21,111

2020-2025 1.3 %
2025-2030 X.X %

Businesses

4,982

2020-2025 4.2 %
2025-2030 X.X %

Wages

€XXX.Xm

2020-2025 X.X %
2025-2030 X.X %

Hotels & Holiday Accommodation in Hungary market size outlook

Total value and annual change from from 2015-2030. Includes 5-year outlook.

Access the 5-year outlook with purchase. View purchase options

National industry coverage with a European twist

  • Market estimates from 2015-2030
  • Data-rich reports comparing industry performance, threats, opportunities and country rankings
  • PDF report or online database with Word, Excel and PowerPoint export options
  • 100% money back guarantee
Purchase options Download sample

About Factsheets

Industry Statistics and Rankings

How does this industry perform in Hungary compared to Europe?

Country Benchmarking

Industry Data Hungary

Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.

Revenue
#23 In Europe
Business
#18 In Europe
Employees
#21 In Europe
Wages
#23 In Europe

View industry report for Europe

Hotels and short-term accommodation providers in Europe enjoy strong demand due to the continent’s well-developed tourism sector and significant number of holiday destinations that cater to various consumer needs. European residents often holiday domestically or go on trips to other European countries due to how quick and easy it is to travel to them. Rising domestic and international tourism has fuelled accommodation demand across the continent, though companies have faced strong competition from short-term lets. Revenue is slated to inch downward at a compound annual rate of 0.1% over the five years through 2025 to €202.8 billion, including an expected 0.2% drop in 2025.

Unlock more insights on Hungary and the most comparable countries in Europe with purchase. View purchase options.

Enterprises
Number of businesses in 2025

Biggest companies in the Hotels & Holiday Accommodation in Hungary

Company
Market Share (%)
2025
Revenue (€m)
2025
Profit (€m)
2025
Profit Margin (%)
2025
Accor SA
5,888.8
812.9
13.8
Marriott International Inc
24,134.3
3,859.0
16.0
NH Hotel Group SA
2,530.7
401.2
15.9

Access statistics and analysis on all 6 companies with purchase. View purchase options.

Top Questions Answered in this Report

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Hotels & Holiday Accommodation industry in Hungary in 2025?

The market size of the Hotels & Holiday Accommodation industry in Hungary is €1.2bn in 2025.

How many businesses are there in the Hotels & Holiday Accommodation industry in Hungary in 2025?

There are 4,982 businesses in the Hotels & Holiday Accommodation industry in Hungary, which has grown at a CAGR of 4.2 % between 2020 and 2025.

Has the Hotels & Holiday Accommodation industry in Hungary grown or declined over the past 5 years?

The market size of the Hotels & Holiday Accommodation industry in Hungary has been declining at a CAGR of 4.7 % between 2020 and 2025.

What is the forecast growth of the Hotels & Holiday Accommodation industry in Hungary over the next 5 years?

Over the next five years, the Hotels & Holiday Accommodation industry in Hungary is expected to grow.

What are the biggest companies in the Hotels & Holiday Accommodation industry in Hungary?

The biggest companies operating in the Hotels & Holiday Accommodation industry in Hungary are Accor SA, Marriott International Inc and NH Hotel Group SA

What does the Hotels & Holiday Accommodation industry in Hungary include?

Economy hotels and Midscale hotels are part of the Hotels & Holiday Accommodation industry in Hungary.

Which companies have the highest market share in the Hotels & Holiday Accommodation industry in Hungary?

The company holding the most market share in the Hotels & Holiday Accommodation industry in Hungary is Accor SA.

How competitive is the Hotels & Holiday Accommodation industry in Hungary?

The level of competition is moderate and steady in the Hotels & Holiday Accommodation industry in Hungary.

Related Industries

Unlock Holistic European coverage

Members get access to 450+ industries across Europe, including comparative data for 37 countries.

View purchase options

Or contact us for multi-user and corporate license options

Table of Contents

About this industry

Industry definition

Hotels provide accommodation to visitors, mainly for short stays. They provide daily cleaning, bed-making and other extras, including laundry, parking and food and drink services. The industry also includes short-term holiday accommodation (e.g. holiday villages, vacation homes, hostels and cottages), which provide minimal complementary services, if any. It doesn’t include serviced apartments or apartments for more permanent use.

Related Terms

REVPARAIRBNBHOSTELHOLIDAY VILLAGEONLINE TRAVEL AGENT (OTA)STAYCATION

What's included in this industry?

Economy hotelsMidscale hotelsUpscale hotelsLuxury hotelsVacation homes and apartmentsHoliday villagesHostels, cottages and guesthouses

Companies

Accor SAMarriott International IncNH Hotel Group SA

Industry Code

ISIC 2006

551 - Short term accommodation activities in Hungary

View up to 6 companies with purchase. View purchase options.

Performance

Revenue Highlights

Trends
  • Revenue
  • 2025 Revenue Growth
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue
  • Employees
  • Business
  • Profit
Analysis

What's driving current industry performance in the Hotels & Holiday Accommodation in Hungary industry?


Outlook

Analysis

What's driving the Hotels & Holiday Accommodation in Hungary industry outlook?


Volatility

Analysis

What influences volatility in the Hotels & Holiday Accommodation in Hungary industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Hotels & Holiday Accommodation in Hungary industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Increasingly value-conscious consumers support economy hotels. Subdued consumer confidence and squeezed consumer finances have boosted demand for budget hotels and other low-cost short-term holiday accommodation like hostels and vacation homes.

View more insights with purchase. View purchase options.

Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Hotels & Holiday Accommodation in Hungary industry's products and services performing?

Analysis

What are innovations in the Hotels & Holiday Accommodation in Hungary industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Hotels & Holiday Accommodation in Hungary industry?


International Trade

Highlights

  • Total Imports into Hungary
  • Total Exports into Hungary
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2025)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

Branded chains expand at the expense of independent businesses. Larger hotel companies, like Accor, Marriot and Hilton, boast significant brand recognition, which helps to attract guests and drive up their market share.

View more insights with purchase. View purchase options.

Supply Chain

Charts

Buyer and supply industries

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Establishments by Region (2025)
Data Tables
  • Number of Establishments by Region (2025)
Charts
  • Share of Establishments vs. Population of Each Region
Analysis

What regions are businesses in the Hotels & Holiday Accommodation in Hungary located?

Companies

Data Tables

Top 6 companies by market share:

  • Market share (2025)
  • Revenue (2025)
  • Profit (2025)
  • Profit margin (2025)

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Hotels and holiday accommodation providers must adhere to various regulations. Health and safety rules and laws on serving food and beverages contribute to a moderate level of regulation.

View more insights with purchase. View purchase options.

External Drivers

Analysis

What demographic and macroeconomic factors impact the Hotels & Holiday Accommodation in Hungary industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Elevated costs weigh on profit. Despite rising tourism and strong occupancy rates, hotels and holiday accommodation providers face heightened costs like wages, rent and purchases. Fierce competition and price-sensitive guests limit their ability to hike prices too much.

View more insights with purchase. View purchase options.

Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Hotels & Holiday Accommodation in Hungary industry?


Key Ratios

Data tables
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)
  • Revenue per Employee (2015-2030)
  • Wages/Revenue (2015-2030)
  • Employees per Establishment (2015-2030)
  • Average Wage (2015-2030)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and bottom five countries listed for each:

  • Revenue Growth (2025)
  • Business Growth (2025)
  • Job Growth (2025)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2025)
  • Imports/Demand (2025)
  • Exports/Revenue (2025)
  • Revenue per Employee (2025)
  • Wages/Revenue (2025)
  • Employees per Establishment (2025)
  • Average Wage (2025)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.