Industry Statistics and Rankings
How does this industry perform in Hungary compared to Europe?
Country Benchmarking
Industry Data Hungary
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#23 In EuropeBusiness
#18 In EuropeEmployees
#21 In EuropeWages
#23 In EuropeHotels and short-term accommodation providers in Europe enjoy strong demand due to the continent’s well-developed tourism sector and significant number of holiday destinations that cater to various consumer needs. European residents often holiday domestically or go on trips to other European countries due to how quick and easy it is to travel to them. Rising domestic and international tourism has fuelled accommodation demand across the continent, though companies have faced strong competition from short-term lets. Revenue is slated to inch downward at a compound annual rate of 0.1% over the five years through 2025 to €202.8 billion, including an expected 0.2% drop in 2025.
Enterprises
Number of businesses in 2025
Biggest companies in the Hotels & Holiday Accommodation in Hungary
| Company | Market Share (%)
2025 | Revenue (€m)
2025 | Profit (€m)
2025 | Profit Margin (%)
2025 |
|---|---|---|---|---|
Accor SA | 5,888.8 | 812.9 | 13.8 | |
Marriott International Inc | 24,134.3 | 3,859.0 | 16.0 | |
NH Hotel Group SA | 2,530.7 | 401.2 | 15.9 |
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Top Questions Answered in this Report
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What is the market size of the Hotels & Holiday Accommodation industry in Hungary in 2025?
The market size of the Hotels & Holiday Accommodation industry in Hungary is €1.2bn in 2025.
How many businesses are there in the Hotels & Holiday Accommodation industry in Hungary in 2025?
There are 4,982 businesses in the Hotels & Holiday Accommodation industry in Hungary, which has grown at a CAGR of 4.2 % between 2020 and 2025.
Has the Hotels & Holiday Accommodation industry in Hungary grown or declined over the past 5 years?
The market size of the Hotels & Holiday Accommodation industry in Hungary has been declining at a CAGR of 4.7 % between 2020 and 2025.
What is the forecast growth of the Hotels & Holiday Accommodation industry in Hungary over the next 5 years?
Over the next five years, the Hotels & Holiday Accommodation industry in Hungary is expected to grow.
What are the biggest companies in the Hotels & Holiday Accommodation industry in Hungary?
The biggest companies operating in the Hotels & Holiday Accommodation industry in Hungary are Accor SA, Marriott International Inc and NH Hotel Group SA
What does the Hotels & Holiday Accommodation industry in Hungary include?
Economy hotels and Midscale hotels are part of the Hotels & Holiday Accommodation industry in Hungary.
Which companies have the highest market share in the Hotels & Holiday Accommodation industry in Hungary?
The company holding the most market share in the Hotels & Holiday Accommodation industry in Hungary is Accor SA.
How competitive is the Hotels & Holiday Accommodation industry in Hungary?
The level of competition is moderate and steady in the Hotels & Holiday Accommodation industry in Hungary.
Related Industries
This industry is covered in 37 countries
Domestic industries
Competitors
Complementors
Table of Contents
About this industry
Industry definition
Hotels provide accommodation to visitors, mainly for short stays. They provide daily cleaning, bed-making and other extras, including laundry, parking and food and drink services. The industry also includes short-term holiday accommodation (e.g. holiday villages, vacation homes, hostels and cottages), which provide minimal complementary services, if any. It doesn’t include serviced apartments or apartments for more permanent use.
Related Terms
REVPARAIRBNBHOSTELHOLIDAY VILLAGEONLINE TRAVEL AGENT (OTA)STAYCATIONWhat's included in this industry?
Economy hotelsMidscale hotelsUpscale hotelsLuxury hotelsVacation homes and apartmentsHoliday villagesHostels, cottages and guesthousesCompanies
Accor SAMarriott International IncNH Hotel Group SAIndustry Code
551 - Short term accommodation activities in Hungary
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Performance
Revenue Highlights
Trends
- Revenue
- 2025 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue
- Employees
- Business
- Profit
Analysis
What's driving current industry performance in the Hotels & Holiday Accommodation in Hungary industry?
Outlook
Analysis
What's driving the Hotels & Holiday Accommodation in Hungary industry outlook?
Volatility
Analysis
What influences volatility in the Hotels & Holiday Accommodation in Hungary industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Hotels & Holiday Accommodation in Hungary industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Increasingly value-conscious consumers support economy hotels. Subdued consumer confidence and squeezed consumer finances have boosted demand for budget hotels and other low-cost short-term holiday accommodation like hostels and vacation homes.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Hotels & Holiday Accommodation in Hungary industry's products and services performing?
Analysis
What are innovations in the Hotels & Holiday Accommodation in Hungary industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Hotels & Holiday Accommodation in Hungary industry?
International Trade
Highlights
- Total Imports into Hungary
- Total Exports into Hungary
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2025)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Branded chains expand at the expense of independent businesses. Larger hotel companies, like Accor, Marriot and Hilton, boast significant brand recognition, which helps to attract guests and drive up their market share.
Supply Chain
Charts
Buyer and supply industries
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Establishments by Region (2025)
Data Tables
- Number of Establishments by Region (2025)
Charts
- Share of Establishments vs. Population of Each Region
Analysis
What regions are businesses in the Hotels & Holiday Accommodation in Hungary located?
Companies
Data Tables
Top 6 companies by market share:
- Market share (2025)
- Revenue (2025)
- Profit (2025)
- Profit margin (2025)
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Hotels and holiday accommodation providers must adhere to various regulations. Health and safety rules and laws on serving food and beverages contribute to a moderate level of regulation.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Hotels & Holiday Accommodation in Hungary industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Elevated costs weigh on profit. Despite rising tourism and strong occupancy rates, hotels and holiday accommodation providers face heightened costs like wages, rent and purchases. Fierce competition and price-sensitive guests limit their ability to hike prices too much.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Hotels & Holiday Accommodation in Hungary industry?
Key Ratios
Data tables
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
- Revenue per Employee (2015-2030)
- Wages/Revenue (2015-2030)
- Employees per Establishment (2015-2030)
- Average Wage (2015-2030)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and bottom five countries listed for each:
- Revenue Growth (2025)
- Business Growth (2025)
- Job Growth (2025)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2025)
- Imports/Demand (2025)
- Exports/Revenue (2025)
- Revenue per Employee (2025)
- Wages/Revenue (2025)
- Employees per Establishment (2025)
- Average Wage (2025)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
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