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Landscaping Services in New Zealand - Market Research Report (2015-2030)

Anthony Kelly Anthony Kelly Melbourne, Australia Last Updated: July 2025 ANZSIC E3291NZ

Revenue

$2.5bn

2025-26

$2.5bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

9,231

Businesses

4,395

Wages

$XXX.Xm

Landscaping Services in New Zealand industry analysis

The Landscaping Services industry is responsive to new building and infrastructure construction trends, household spending on home improvements and ongoing maintenance of existing gardens and parklands. Much of the industry's revenue is generated from domestic landscaping services on new residential buildings and home improvements. These markets are highly susceptible to competition from DIY homeowners and hardscaping services by other special construction trades, like carpenters and bricklayers.

Trends and Insights

  • Robust landscaping activity on non-residential building and infrastructure construction projects has helped offset a recent slump in lawn and garden implementation work in the housing market. A hike in mortgage interest rates has discouraged investment in new house construction.
  • Weaker investment by homeowners has constrained garden design implementation on new residential properties. Still, some landscapers have grown by installing innovative atrium, roof-top and vertical garden solutions for non-residential buildings.
  • Auckland has a heavy concentration of landscaping employment but a comparatively low share of industry enterprises. The region's larger-than-average enterprises service its high-value housing and non-residential building stock.
  • Buyers have more power due to the industry's fragmented nature. There are a large number of small-scale landscapers operating within the industry, so customers have plenty of choice between contractors.
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Competitors

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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 1.0 % over the past five years, to reach an estimated $2.5bn in 2025.

Trends and Insights

Landscaping activity is blooming in the non-residential construction markets

  • Favourable trends in non-residential building and infrastructure construction have helped offset deteriorating conditions for landscaping in the residential building and home improvement markets. The industry's revenue is expected to contract marginally in 2025-26, reflecting the delayed flow-on effect from an earlier slump in new dwelling construction.
  • Additional trends and insights available with purchase
Landscaping Services in New Zealand
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Growth in non-residential construction provides a solid base for landscapers

  • Larger and specialist landscaping contractors are forecast to continue generating solid revenue from work in the non-residential building and engineering infrastructure markets, including implementing new landscaping and ongoing maintenance of established gardens and spaces. The expansion in these markets will outweigh a minor contraction in landscaping work on new residential building projects over the five years through 2030-31 and support slight growth in industry revenue.

Biggest companies in the Landscaping Services in New Zealand

Company
Market Share (%)
2026
Revenue ($m)
2026
Natural Habitats Landscapes
47.0
The Plant People (2006)
39.0
Bark Limited
35.0

To view the market share and analysis for all 6 top companies in this industry, view purchase options.

Products & Services Segmentation

Landscaping Services in New Zealand
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Garden design implementation, Fence construction and Public garden and streetscape planting. Garden design implementation is the largest segment of the Landscaping Services in New Zealand.

Trends and Insights

Garden design implementation represents a diminishing share of revenue

  • The largest source of industry revenue is implementing garden designs provided by a landscape architect or working with the homeowner to develop a design. Nevertheless, garden design implementation’s revenue share has weakened through 2025-26 in response to a slump in new dwelling construction. Implementing garden design for homes includes planting and seeding, as well as installing water features, exterior lighting, retaining walls, paths, rockeries and pergolas.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry operators are primarily engaged in landscaping services, including landforming and constructing retaining walls, paths, decks, fences, ponds and similar structures. Operators also engage in garden planting and installing sprinkler and drainage systems in conjunction with landscaping services.

What's included in this industry?

Products and services covered in the Landscaping Services industry in New Zealand include Brick paving, Fence construction (except agricultural), Garden design implementation, Pond construction, Landscape construction, Lawn construction, Retaining wall construction, Rockery work and Streetscape planting.

Companies

Companies covered in the Landscaping Services industry in New Zealand include Natural Habitats Landscapes, The Plant People (2006) and Bark Limited.

Purchase this report to view all 6 major companies in this industry.

Related Terms

Related terms covered in the Landscaping Services industry in New Zealand include do-it-yourself (diy), hard landscaping, soft landscaping, dry hire and wet hire.

Industry Code

ANZSIC 2006

ANZSIC 3291 - Landscaping Services in New Zealand

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Robust landscaping activity on non-residential building and infrastructure construction projects has helped offset a recent slump in lawn and garden implementation work in the...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Weaker investment by homeowners has constrained garden design implementation on new residential properties. Still, some landscapers have grown by installing innovative atrium...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Auckland has a heavy concentration of landscaping employment but a comparatively low share of industry enterprises. The region's larger-than-average enterprises service its h...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each region in 2025
  • Number and share of revenue each region accounts for in 2025
  • Number and share of wages each region accounts for in 2025
  • Number and share of employees in each region in 2025

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Buyers have more power due to the industry's fragmented nature. There are a large number of small-scale landscapers operating within the industry, so customers have plenty of...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

There are no major players in the industry. Due to the industry's fragmented nature, most contractors operate on a small scale and target limited geographical regions.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Natural Habitats Landscapes's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of The Plant People (2006)'s performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Bark Limited's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of revenue, market share and profit margin trend for 3 additional companies

Detailed analysis

  • Description and key data for Natural Habitats Landscapes, and factors influencing its performance in the industry
  • Description and key data for The Plant People (2006), and factors influencing its performance in the industry
  • Description and key data for Bark Limited, and factors influencing its performance in the industry
  • Description, key data and performance trends for 3 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

A recent slump in residential building activity poses a significant threat to the industry's many small-scale landscaping contractors. A hike in interest rates and tighter ba...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Intense price competition in the residential building and home renovation markets has severely trimmed profitability for many smaller landscapers. Still, some contractors hav...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Landscaping Services industry in New Zealand in 2025?

The market size of the Landscaping Services industry in New Zealand is $2.5bn in 2025.

How many businesses are there in the Landscaping Services industry in New Zealand in 2025?

There are 4,395 businesses in the Landscaping Services industry in New Zealand, which has grown at a CAGR of 3.5 % between 2020 and 2025.

How may import tariffs affect the Landscaping Services industry in New Zealand?

The Landscaping Services industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Landscaping Services industry in New Zealand?

The Landscaping Services industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Landscaping Services industry in New Zealand grown or declined over the past 5 years?

The market size of the Landscaping Services industry in New Zealand has been growing at a CAGR of 1.0 % between 2020 and 2025.

What is the forecast growth of the Landscaping Services industry in New Zealand over the next 5 years?

Over the next five years, the Landscaping Services industry in New Zealand is expected to grow.

What are the biggest companies in the Landscaping Services industry in New Zealand?

The biggest companies operating in the Landscaping Services industry in New Zealand are Natural Habitats Landscapes, The Plant People (2006) and Bark Limited

What does the Landscaping Services industry in New Zealand include?

Brick paving and Fence construction (except agricultural) are part of the Landscaping Services industry in New Zealand.

Which companies have the highest market share in the Landscaping Services industry in New Zealand?

The company holding the most market share in the Landscaping Services industry in New Zealand is Natural Habitats Landscapes.

How competitive is the Landscaping Services industry in New Zealand?

The level of competition is high and steady in the Landscaping Services industry in New Zealand.

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in New Zealand include:

  • Statistics New Zealand
  • New Zealand Company Register
  • Ministry of Business, Innovation & Employment

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.

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