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Performing Arts Operation in New Zealand - Market Research Report (2015-2030)

Levi Duane-Davis Levi Duane-Davis Melbourne, Australia Last Updated: July 2025 ANZSIC R9001NZ

Revenue

$259.1m

2025-26

$246.7m

Past 5-Year Growth

Profit

$XX.Xm

Employees

1,150

Businesses

666

Wages

$XX.Xm

Performing Arts Operation in New Zealand industry analysis

Over the past five years, New Zealand’s performing arts industry has faced notable revenue hurdles, driven by the impacts of the COVID-19 pandemic and subsequent inflationary pressures. Lockdowns and border closures severely curtailed performances and international touring, with only temporary relief from increased government funding during the peak of the pandemic. While a massive rebound in 2023 reflected pent-up demand, recent budget cuts (although moderate), including reductions for major operators like the New Zealand Symphony Orchestra, have forced companies to increasingly depend more on commercial activity and sponsorships from major brands, marking a directional shift away from traditional public funding towards more market-driven income sources. Since the wind-down of emergency support began in 2022, profit margins have compressed. By 2024, most leading companies are reporting deficits as headline costs continue to outpace slow income growth. Industry revenue is expected to grow at an annualised 2.1% over the five years through 2025-26, to $246.7 million, primarily driven by the resurgent growth in 2023, with every other year posting revenue drops.

Trends and Insights

  • Government funding cuts are prompting a gradual shift towards commercial and sponsorship income in New Zealand’s performing arts industry. While reliance on market-driven revenue is increasing, the changes to funding and business models remain relatively modest at this stage.
  • Popular music concerts are fuelling rapid growth in New Zealand’s live music revenues. Major venues like Eden Park and a surge in sold-out international tours have significantly increased both audience numbers and average spending per attendee.
  • Auckland hosts numerous performing arts events annually at venues like the Spark Arena and Mount Smart Stadium. Auckland has several larger industry venues, allowing for bigger crowds for more popular artists.
  • Given the limited spaces for live performances, suppliers hold lots of power. Owners of concert halls, arenas and stadiums can charge substantial fees for hosting shows at their facilities, which may be prohibitively expensive for less renowned performers.
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has declined at a CAGR of 1.5 % over the past five years, to reach an estimated $259.1m in 2025.

Trends and Insights

Government funding is tightening, pushing performing arts operators to seek more commercial and sponsorship income

  • For decades, direct government support has underpinned New Zealand’s performing arts industry. This public backing is particularly significant for classical music and ballet, where alternative revenue streams lag behind those in more commercial entertainment markets.
  • Additional trends and insights available with purchase
Performing Arts Operation in New Zealand
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Economic recovery and population growth are expected to support industry growth

  • As economic conditions stabilise, demand for performance arts is set to grow. Inflation is on track to fall back within the Reserve Bank of New Zealand’s target band of 1%- 3% in 2025-26 and the foreseeable outlook period. This is expected to lift real household incomes, enabling more spending on the performing arts.

Biggest companies in the Performing Arts Operation in New Zealand

Company
Market Share (%)
2024
Revenue ($m)
2024
New Zealand Symphony Orchestra
22.1
Royal New Zealand Ballet
19.3
Auckland Philharmonia Trust
15.3

To view the market share and analysis for all 6 top companies in this industry, view purchase options.

Products & Services Segmentation

Performing Arts Operation in New Zealand
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Popular music concerts, Musicals, operas and theatre performances and Dance performances. Popular music concerts is the largest segment of the Performing Arts Operation in New Zealand.

Trends and Insights

Popular music concerts now dominate music industry revenue, driven by rising attendance

  • Popular music concerts by local and international performers make up the industry’s largest source of revenue.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry players provide and produce live theatre, music and dance, such as ballet, opera and circus performances.

What's included in this industry?

Products and services covered in the Performing Arts Operation industry in New Zealand include Popular music concerts, Musicals, operas, and theatre performances, Dance performances, Classical music concerts and Other performances.

Companies

Companies covered in the Performing Arts Operation industry in New Zealand include New Zealand Symphony Orchestra, Royal New Zealand Ballet and Auckland Philharmonia Trust.

Purchase this report to view all 6 major companies in this industry.

Related Terms

Related terms covered in the Performing Arts Operation industry in New Zealand include bequests, corporate sponsorship and audio-visual equipment.

Industry Code

ANZSIC 2006

ANZSIC 9001 - Performing Arts Operation in New Zealand

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Government funding cuts are prompting a gradual shift towards commercial and sponsorship income in New Zealand’s performing arts industry. While reliance on market-driven rev...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Popular music concerts are fuelling rapid growth in New Zealand’s live music revenues. Major venues like Eden Park and a surge in sold-out international tours have significan...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Auckland hosts numerous performing arts events annually at venues like the Spark Arena and Mount Smart Stadium. Auckland has several larger industry venues, allowing for bigg...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each region in 2025
  • Number and share of revenue each region accounts for in 2025
  • Number and share of wages each region accounts for in 2025
  • Number and share of employees in each region in 2025

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Given the limited spaces for live performances, suppliers hold lots of power. Owners of concert halls, arenas and stadiums can charge substantial fees for hosting shows at th...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Auckland Philharmonia Orchestra expanded its online presence in response to the pandemic. This included a variety of new shows and a reach of over 4.0 million people online, ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of New Zealand Symphony Orchestra's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Royal New Zealand Ballet's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Auckland Philharmonia Trust's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of revenue, market share and profit margin trend for 3 additional companies

Detailed analysis

  • Description and key data for New Zealand Symphony Orchestra, and factors influencing its performance in the industry
  • Description and key data for Royal New Zealand Ballet, and factors influencing its performance in the industry
  • Description and key data for Auckland Philharmonia Trust, and factors influencing its performance in the industry
  • Description, key data and performance trends for 3 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The New Zealand Symphony Orchestra and the Royal New Zealand Ballet are the industry's highest earning organisations. Both organisations receive significant funding from the ...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Rising costs are squeezing profit margins in New Zealand’s performing arts sector. As emergency funding ends, most major companies now face deficits, with expenses outpacing ...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Performing Arts Operation industry in New Zealand in 2025?

The market size of the Performing Arts Operation industry in New Zealand is $259.1m in 2025.

How many businesses are there in the Performing Arts Operation industry in New Zealand in 2025?

There are 666 businesses in the Performing Arts Operation industry in New Zealand, which has grown at a CAGR of 3.1 % between 2020 and 2025.

How may import tariffs affect the Performing Arts Operation industry in New Zealand?

The Performing Arts Operation industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Performing Arts Operation industry in New Zealand?

The Performing Arts Operation industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Performing Arts Operation industry in New Zealand grown or declined over the past 5 years?

The market size of the Performing Arts Operation industry in New Zealand has been declining at a CAGR of 1.5 % between 2020 and 2025.

What is the forecast growth of the Performing Arts Operation industry in New Zealand over the next 5 years?

Over the next five years, the Performing Arts Operation industry in New Zealand is expected to grow.

What are the biggest companies in the Performing Arts Operation industry in New Zealand?

The biggest companies operating in the Performing Arts Operation industry in New Zealand are New Zealand Symphony Orchestra, Royal New Zealand Ballet and Auckland Philharmonia Trust

What does the Performing Arts Operation industry in New Zealand include?

Popular music concerts and Musicals, operas, and theatre performances are part of the Performing Arts Operation industry in New Zealand.

Which companies have the highest market share in the Performing Arts Operation industry in New Zealand?

The company holding the most market share in the Performing Arts Operation industry in New Zealand is New Zealand Symphony Orchestra.

How competitive is the Performing Arts Operation industry in New Zealand?

The level of competition is high and increasing in the Performing Arts Operation industry in New Zealand.

Related Industries

Widen your competitive advantage with related industries

View all industries in New Zealand

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in New Zealand include:

  • Statistics New Zealand
  • New Zealand Company Register
  • Ministry of Business, Innovation & Employment

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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