Industry Statistics and Rankings
How does this industry perform in Poland compared to Europe?
Country Benchmarking
Industry Data Poland
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#7 In EuropeBusiness
#2 In EuropeEmployees
#6 In EuropeWages
#8 In EuropeRevenue in the Tour Operators industry in Europe is anticipated to contract at a compound annual rate of 6.2% to €78.3 billion over the five years through 2024. The decline in revenue over the period is predominantly due to the damage the COVID-19 outbreak inflicted on the travel sector over the two years through 2022. Customers were unable to travel abroad or domestically. Since restrictions were eased (at different intervals across different countries), holiday numbers have increased both domestically and internationally, which has seen an influx in bookings for European tour operators. Travel in Europe has reached 91% of its pre-pandemic level, as recorded by the European Travel Commission, and many Europeans have sought advice and booked tours to travel to their dream destinations. Revenge travel is a trend tour operators have become accustomed to, with customers hungry for trips after being locked in for so long during the COVID-19 outbreak. High inflation in the two years through 2024 is curbing demand as people’s pockets are squeezed. As a result, tour operator’s revenue is set to contract by 3.1% in 2024. The weather continues to dictate seasonal demand and destinations that tour operators target for trips, whilst geopolitical tensions have customers wanting the protection of booking through a travel operator.
Enterprises
Number of businesses in 2024
Biggest companies in the Tour Operators in Poland
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Rainbow Tours SA | 3,203.0 | 120.0 | 3.7 |
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Top Questions Answered in this Report
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What is the market size of the Tour Operators industry in Poland in 2024?
The market size of the Tour Operators industry in Poland is €2.3bn in 2024.
How many businesses are there in the Tour Operators in Poland industry in 2024?
There are 2,740 businesses in the Tour Operators industry in Poland, which has declined at a CAGR of 1.3 % between 2019 and 2024.
Has the Tour Operators industry in Poland grown or declined over the past 5 years?
The market size of the Tour Operators industry in Poland has been declining at a CAGR of 12.0 % between 2019 and 2024.
What is the forecast growth of the Tour Operators industry in Poland over the next 5 years?
Over the next five years, the Tour Operators industry in Poland is expected to grow.
What are the biggest companies in the Tour Operators market in Poland?
The biggest company operating in the Tour Operators market in Poland is Rainbow Tours SA
What does the Tour Operators in Poland include?
Domestic tours and excursions within Europe and Tours to the rest of the world are part of the Tour Operators industry.
Which companies have the highest market share in the Tour Operators in Poland?
The company holding the most market share in Poland is Rainbow Tours SA.
How competitive is the Tour Operators industry in Poland?
The level of competition is low and steady in the Tour Operators industry in Poland.
Related Industries
This industry is covered in 37 countries
Domestic industries
Competitors
Complementors
Table of Contents
About this industry
Industry definition
Tour operators arrange, assemble and conduct tours in Europe and other countries around the world. These tours can be sold directly by the operators or via travel agencies. Tours may include a combination of transportation, accommodation, food and visits to events or locations.
Related Terms
STAYCATIONPACKAGE HOLIDAYWhat's included in this industry?
Domestic tours and excursions within Europe Tours to the rest of the worldTours for overseas visitorsCompanies
Rainbow Tours SAIndustry Code
7912 - Tour operator activities in Poland
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Performance
Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue
- Employees
- Business
- Profit
Analysis
What's driving current industry performance in the Tour Operators in Poland industry?
Outlook
Analysis
What's driving the Tour Operators in Poland industry outlook?
Volatility
Analysis
What influences volatility in the Tour Operators in Poland industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Tour Operators in Poland industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
By specialising, tour operators can carve out a niche. Targeting a specific age group or specialising in a certain activity tour operators can target younger age groups looking for affordable tours that are filled with fun activities.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Tour Operators in Poland industry's products and services performing?
Analysis
What are innovations in the Tour Operators in Poland industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Tour Operators in Poland industry?
International Trade
Highlights
- Total Imports into Poland
- Total Exports into Poland
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Expanding through acquiring smaller travel agencies is boosting concentration. Larger tour operators do buy up smaller, niche operators that specialise in countries or regions to increase their presence throughout Europe and expand their customer base.
Supply Chain
Charts
Buyer and supply industries
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Establishments by Region (2024)
Data Tables
- Number of Establishments by Region (2024)
Charts
- Share of Establishments vs. Population of Each Region
Analysis
What regions are businesses in the Tour Operators in Poland located?
Companies
Data Tables
Top 1 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit margin (2024)
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Operators rely on associations for guidance and legal advice. Associations offering insurance to operators provide guidance to support high service standards, ensure health and safety regulations are met and promote responsible tourism.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Tour Operators in Poland industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
A desire for revenge travel has supported a spike in tour operator bookings. Profit has surged as people continue to prioritise travelling despite the cost of living in many European countries remaining high.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Tour Operators in Poland industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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