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Agricultural Machinery & Equipment Wholesaling in the UK - Market Research Report (2014-2029)

Jacob Lang Jacob Lang London, United Kingdom Last Updated: September 2024 SIC G46.610

Revenue

£10.6bn

2024-25

£10.6bn

Past 5-Year Growth

Profit

£XXX.Xm

Employees

22,563

Businesses

1,786

Wages

£XXX.Xm

Agricultural Machinery & Equipment Wholesaling in the UK industry analysis

Farmers' income and production incentives, weather conditions, the cost of borrowing and wholesale bypass are key drivers of the performance of agricultural machinery and equipment wholesalers. The biggest wholesalers have strong links with large global agricultural machinery manufacturers, which is a significant source of strength, particularly in harsh market conditions. Revenue is expected to contract at a compound annual rate of 0.8% to £10.6 billion over the five years through 2024-25 despite a 3.8% uptick in revenue in 2024-25.

Trends and Insights

  • Agricultural machinery sales will tick upward as economic conditions improve. Forecast declines in the cost of borrowing will prompt farmers to invest in new machinery.
  • Challenging conditions hit sales of key products. Poor economic conditions and uncertainty, alongside subdued agricultural income, have caused sales of tractors, mowers and soil preparing machinery to either stagnate or drop.
  • Northern Ireland is a hub for UK farming activity. Its large concentration of dairy and sheep farms makes it a magnet for agricultural machinery and equipment wholesalers.
  • Competition centres around price and brand reputation. Wholesalers try to gain a competitive edge by offering low prices, relying on established brands and making sure they always have products available.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 0.4 % over the past five years, to reach an estimated £10.6bn in 2024.

Trends and Insights

Increasingly volatile weather conditions have affected farmer incomes

  • Heatwaves in recent years have negatively affected crops. 2018 was one of the driest years on record for the UK. Weather conditions were even more extreme in 2019. The warmest-ever temperature in the UK was recorded on 19 July 2022 at 40.3°C in Coningsby, Lincolnshire.
  • Additional trends and insights available with purchase
Agricultural Machinery & Equipment Wholesaling in the UK
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Rising global demand for meat and vegetables will support UK farmers and agricultural machinery wholesalers

  • According to the European Environment Agency, per-capita consumption of animal-based products has fallen since 2007. This trend in Europe will continue, with a December 2018 European Commission predicting meat consumption across Europe to fall through to 2030.

Biggest companies in the Agricultural Machinery & Equipment Wholesaling in the UK

Company
Market Share (%)
2025
Revenue (£m)
2025
John Deere Limited
835.3
Deere & Company
760.1
AGCO Corporation
552.6

To view the market share and analysis for all 5 top companies in this industry, view purchase options.

Products & Services Segmentation

Agricultural Machinery & Equipment Wholesaling in the UK
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Tractors, Mowing equipment and Harvesting machines. Tractors is the largest segment of the Agricultural Machinery & Equipment Wholesaling in the UK.

Trends and Insights

Uncertain conditions delay large spending on tractors

  • Tractors are multi-purpose and used to pull trailers, farm implements, hay tools, forage equipment and other farming equipment.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Companies in this industry wholesale agricultural machinery and equipment. This includes the wholesale of ploughs, manure spreaders, seeders, harvesters, threshers, milking machines, poultry-keeping machines, bee-keeping machines, tractors used in agriculture and forestry, and lawnmowers.

What's included in this industry?

TractorsHarvesting machinesMowing equipmentSoil preparators and cultivatorsSpecialist farming machinerySprayers, watering appliances, bailers and other agricultural machinery parts

Companies

John Deere LimitedDeere & CompanyAGCO Corporation

Purchase this report to view all 5 major companies in this industry.

Related Terms

SILAGETHRESHERPASTORAL FARMINGARABLE FARMING

Industry Code

SIC 2007

SIC 46.61 - Agricultural Machinery & Equipment Wholesaling in the UK

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Agricultural machinery sales will tick upward as economic conditions improve. Forecast declines in the cost of borrowing will prompt farmers to invest in new machinery.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Challenging conditions hit sales of key products. Poor economic conditions and uncertainty, alongside subdued agricultural income, have caused sales of tractors, mowers and s...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Northern Ireland is a hub for UK farming activity. Its large concentration of dairy and sheep farms makes it a magnet for agricultural machinery and equipment wholesalers.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Competition centres around price and brand reputation. Wholesalers try to gain a competitive edge by offering low prices, relying on established brands and making sure they a...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Deere & Company holds strong at the top of the market. Its comprehensive range of machinery, strong distribution network and superior marketing and distribution tactics help ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of John Deere Limited's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Deere & Company's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of AGCO Corporation's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 2 additional companies

Detailed analysis

  • Description and key data for John Deere Limited, and factors influencing its performance in the industry
  • Description and key data for Deere & Company, and factors influencing its performance in the industry
  • Description and key data for AGCO Corporation, and factors influencing its performance in the industry
  • Description, key data and performance trends for 2 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Wholesalers must adhere to machinery safety regulations. This involves ensuring that all machinery complies with the Safety Regulations and the Provision and Use of Work Equi...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Poor economic conditions weigh on profit. Brexit-related non-tariff trade barriers and a stagnant economy have contributed to lower sales volumes, denting agricultural equipm...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Liquidity Ratios (2018-2022)
  • Coverage Ratios (2018-2022)
  • Leverage Ratios  (2018-2022)
  • Operating Ratios (2018-2022)
  • Assets (2018-2022)
  • Liabilities (2018-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Agricultural Machinery & Equipment Wholesaling in the UK industry in United Kingdom in 2024?

The market size of the Agricultural Machinery & Equipment Wholesaling in the UK industry in United Kingdom is £10.6bn in 2024.

How many businesses are there in the Agricultural Machinery & Equipment Wholesaling in the UK industry in 2024?

There are 1,786 businesses in the Agricultural Machinery & Equipment Wholesaling in the UK industry in United Kingdom, which has grown at a CAGR of 1.1 % between 2019 and 2024.

Has the Agricultural Machinery & Equipment Wholesaling in the UK industry in United Kingdom grown or declined over the past 5 years?

The market size of the Agricultural Machinery & Equipment Wholesaling in the UK industry in United Kingdom has been declining at a CAGR of 0.4 % between 2019 and 2024.

What is the forecast growth of the Agricultural Machinery & Equipment Wholesaling in the UK industry in United Kingdom over the next 5 years?

Over the next five years, the Agricultural Machinery & Equipment Wholesaling in the UK industry in United Kingdom is expected to grow.

What are the biggest companies in the Agricultural Machinery & Equipment Wholesaling in the UK market in United Kingdom?

The biggest companies operating in the Agricultural Machinery & Equipment Wholesaling market in United Kingdom are John Deere Limited, Deere & Company and AGCO Corporation

What does the Agricultural Machinery & Equipment Wholesaling in the UK in United Kingdom include?

Tractors and Harvesting machines are part of the Agricultural Machinery & Equipment Wholesaling in the UK industry.

Which companies have the highest market share in the Agricultural Machinery & Equipment Wholesaling in the UK in United Kingdom?

The company holding the most market share in United Kingdom is John Deere Limited.

How competitive is the Agricultural Machinery & Equipment Wholesaling in the UK industry in United Kingdom?

The level of competition is moderate and steady in the Agricultural Machinery & Equipment Wholesaling in the UK industry in United Kingdom.

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Competitors

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Methodology

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the UK include:

  • Office for National Statistics
  • Office for Budget Responsibility
  • Bank of England

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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