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E-cigarette Manufacturing in the UK - Market Research Report (2014-2029)

Martha Garcia Guerrero Martha Garcia Guerrero London, United Kingdom Last Updated: July 2024 SIC SP0.104

Revenue

£221.7m

2024-25

£221.7m

Past 5-Year Growth

Profit

£XX.Xm

Employees

2,048

Businesses

77

Wages

£XX.Xm

E-cigarette Manufacturing in the UK industry analysis

The UK’s E-cigarette Manufacturing industry has seen remarkable growth in recent years, driven by the rising number of Britons wanting to quit smoking due to growing health consciousness and increased tax scrutiny on tobacco products. This has boosted e-cigarette sales despite a significant dip in e-cigarette usage across the UK in 2020-21 due to stay-at-home measures and hospitality trading restrictions during the COVID-19 pandemic. This resulted in the number of Britons going out to drink and vape taking a dive, heavily weighing on manufacturers’ revenue and profit. However, this trend quickly reversed in 2021-22, with the number of people vaping in the UK steadily climbing up to reach an all-time high in 2024-25; this has been mostly the result of young adults starting to vape and steady demand from older adults, most of which are former smokers. Revenue is slated to climb at a compound annual rate of 3.2% over the five years through 2024-25 to £221.7 million, including the growth of 1.7% in 2024-25, driven primarily by Gen Z. However, most new e-cigarette users are only occasional consumers who prefer disposable devices. At the same time, older adults are set to keep trending towards the more expensive open-system devices.

Trends and Insights

  • E-cigarette usage continues to climb. The proportion of the UK population that has used e-cigarettes (both occasional and daily users) is on the rise, supporting a hike in sales.
  • Sales of closed-system vaping devices soar. Closed-system vaping devices are increasingly popular with young people who aren't regular cigarette smokers, as they’re often brightly coloured, portable and easy to use.
  • London boasts a highly skilled workforce. Several e-cigarette manufacturers are headquartered in the capital, benefitting from its skilled and deep labour pool.
  • Branding is important for e-cigarette manufacturers. To make their product stand out, manufacturers invest in attractive product designs, often making their vapes brightly coloured or look sophisticated.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 3.2 % over the past five years, to reach an estimated £221.7m in 2024.

Trends and Insights

E-cigarettes become more popular among Brits trying to quit smoking

  • In 2023, 9.1% of Britons reported using e-cigarettes, the highest rate ever, equal to 4.7 million adults, according to Action on Smoking and Health (ASH). This is despite a dip in popularity in 2020, when only 3.8% of Britons reported vaping daily, according to the Office for National Statistics, e-cigarette usage quickly started recovering, supporting e-cigarette manufacturers’ demand.
  • Additional trends and insights available with purchase
E-cigarette Manufacturing in the UK
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

The rising popularity of vaping among minors raises questions

  • The UK government is aiming for a crackdown on the illegal sale of e-cigarettes to under-18s in a bid to tackle underage vaping.

Biggest companies in the E-cigarette Manufacturing in the UK

Company
Market Share (%)
2025
Revenue (£m)
2025
GHC Global Ltd
2.6
Magflo Ltd
1.7

To view the market share and analysis for all 2 top companies in this industry, view purchase options.

Products & Services Segmentation

E-cigarette Manufacturing in the UK
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Closed-system vaping devices, Electronic cigarettes and Open-system vaping devices. Closed-system vaping devices is the largest segment of the E-cigarette Manufacturing in the UK.

Trends and Insights

Sales of closed-system vaping devices soar among young people

  • Closed-system vaping devices are used with pre-filled or disposable pods or cartridges. They typically consist of a small battery that powers a coil that heats the liquid. Closed-system devices are typically single-use and cheaper than other vaping devices.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The E-cigarette Manufacturing industry includes companies whose primary activity involves the manufacture of open-and closed-system alternative nicotine delivery devices.

What's included in this industry?

Closed-system vaping devicesElectronic cigarettesOpen-system vaping devices

Companies

GHC Global LtdMagflo Ltd

Purchase this report to view all 2 major companies in this industry.

Related Terms

VAPEVAPINGHEATED TOBACCO PRODUCT

Industry Code

SIC 2007

SIC 27.9 - E-cigarette Manufacturing in the UK

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

E-cigarette usage continues to climb. The proportion of the UK population that has used e-cigarettes (both occasional and daily users) is on the rise, supporting a hike in sa...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Sales of closed-system vaping devices soar. Closed-system vaping devices are increasingly popular with young people who aren't regular cigarette smokers, as they’re often bri...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

London boasts a highly skilled workforce. Several e-cigarette manufacturers are headquartered in the capital, benefitting from its skilled and deep labour pool.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Branding is important for e-cigarette manufacturers. To make their product stand out, manufacturers invest in attractive product designs, often making their vapes brightly co...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Intense competition means no one company dominates. UK-based e-cigarette manufacturing is a fairly new, highly competitive and rapidly expanding industry, with no one company...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of GHC Global Ltd's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Magflo Ltd's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for GHC Global Ltd, and factors influencing its performance in the industry
  • Description and key data for Magflo Ltd, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Growing demand for vapes from supermarket supports sales. Supermarkets order vapes in bulk, especially disposable ones, making them an important market for UK manufacturers. ...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Profit suffers in the face of high input prices. The price of key inputs like plastics and metals swelled in line with surging oil prices in 2022-23. As input prices stave of...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Liquidity Ratios (2018-2022)
  • Coverage Ratios (2018-2022)
  • Leverage Ratios  (2018-2022)
  • Operating Ratios (2018-2022)
  • Assets (2018-2022)
  • Liabilities (2018-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the E-cigarette Manufacturing in the UK industry in United Kingdom in 2024?

The market size of the E-cigarette Manufacturing in the UK industry in United Kingdom is £221.7m in 2024.

How many businesses are there in the E-cigarette Manufacturing in the UK industry in 2024?

There are 77 businesses in the E-cigarette Manufacturing in the UK industry in United Kingdom, which has grown at a CAGR of 3.8 % between 2019 and 2024.

Has the E-cigarette Manufacturing in the UK industry in United Kingdom grown or declined over the past 5 years?

The market size of the E-cigarette Manufacturing in the UK industry in United Kingdom has been growing at a CAGR of 3.2 % between 2019 and 2024.

What is the forecast growth of the E-cigarette Manufacturing in the UK industry in United Kingdom over the next 5 years?

Over the next five years, the E-cigarette Manufacturing in the UK industry in United Kingdom is expected to grow.

What are the biggest companies in the E-cigarette Manufacturing in the UK market in United Kingdom?

The biggest companies operating in the E-cigarette Manufacturing market in United Kingdom are GHC Global Ltd and Magflo Ltd

What does the E-cigarette Manufacturing in the UK in United Kingdom include?

Closed-system vaping devices and Electronic cigarettes are part of the E-cigarette Manufacturing in the UK industry.

Which companies have the highest market share in the E-cigarette Manufacturing in the UK in United Kingdom?

The company holding the most market share in United Kingdom is GHC Global Ltd.

How competitive is the E-cigarette Manufacturing in the UK industry in United Kingdom?

The level of competition is high and increasing in the E-cigarette Manufacturing in the UK industry in United Kingdom.

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Methodology

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the UK include:

  • Office for National Statistics
  • Office for Budget Responsibility
  • Bank of England

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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