Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has grown at a CAGR of 4.0 % over the past five years, to reach an estimated £6.7bn in 2025.
Trends and Insights
Regional tastes stir fluctuating demand for luxury Scotch
- Scotch whisky is celebrated worldwide for its premium quality and craftsmanship, with iconic brands like The Macallan and Johnnie Walker fuelling strong global demand. Exports remain the industry's main revenue source, accounting for the majority of sales. However, the value of Scotch exports has declined, with the Scotch Whisky Association reporting an 18% drop in export values in H1 2024 compared to the same period in 2023. This decline reflects growing price sensitivity among consumers across various markets, driven by rising living costs, higher alcohol duties for UK producers and global economic headwinds, including persistent inflation and geopolitical uncertainty. The resulting slump in overseas demand for high-end Scotch is putting significant pressure on overall industry revenue.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to grow over the next five years.
Trends and Insights
Whisky producers brace for global rivals and health-driven shake-up
- Given the heavy reliance on exports to sustain industry revenue, the international trade environment will remain a key driver of industry performance. Exports to India are expected to expand after the country became the largest export market by volume in 2024, according to the Scotch Whisky Association. In May 2025, a landmark trade agreement between the UK and India was signed, committing to reduce whisky tariffs from 150% to 75% upon implementation, with a further reduction to 40% over the next decade. This is likely to cement India’s position as the number one volume importer of Scotch whisky. At the same time, export values are expected to rise as premium expressions become more competitively priced and accessible to the country’s growing middle class.
Biggest companies in the Whisky Production in the UK
| Company | Market Share (%)
2026 | Revenue (£m)
2026 |
|---|---|---|
Diageo plc | 1,906.5 | |
The Edrington Group Ltd | 1,109.3 | |
Chivas Brothers Ltd | 666.6 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Single malt Scotch whisky, Blended Scotch whisky and Other. Single malt Scotch whisky is the largest segment of the Whisky Production in the UK.
Trends and Insights
Blended Scotch whisky dominates the market
- Blended Scotch whisky is a blend of one or more single-malt Scotch whiskies with one or more single-grain Scotch whiskies. These whiskies are blended together to create a consistent taste and quality.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
The UK Whisky Production industry comprises businesses involved in the distillation, maturation, bottling and sale of whisky. This includes Scotch whisky, which must be produced in Scotland under strict legal standards, as well as whisky made in other parts of the UK, including England and Wales. Firms in this industry typically oversee the entire production process and sell their products through wholesalers, retailers and export channels.
What's included in this industry?
Products and services covered in the Whisky Production industry in the United Kingdom include Single malt whisky, Blended whisky, Single grain whisky, Blended grain whisky and Blended malt whisky.Companies
Companies covered in the Whisky Production industry in the United Kingdom include Diageo plc, The Edrington Group Ltd and Chivas Brothers Ltd.Purchase this report to view all 4 major companies in this industry.
Related Terms
Related terms covered in the Whisky Production industry in the United Kingdom include on-trade, off-trade, teetotalism, alcohol by volume (abv) and mash tun.Industry Code
SIC 11.01 - Whisky Production in the UK
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Premiumisation strategies target affluent consumers. Brands are increasingly leaning into Scotch whisky’s heritage and craftsmanship to justify higher price points and build ...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
US tariffs put immediate strain on export revenue. The 10% US tariff on Scotch whisky threatens approximately £971 million in annual exports, echoing the US’s 25% tariff on s...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2025
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Scotland is home to lots of prolific whisky producers. Its whisky heritage stems from the country looking for an alternative to wine because of a lack of grapes.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each region in 2025
- Number and share of revenue each region accounts for in 2025
- Number and share of wages each region accounts for in 2025
- Number and share of employees in each region in 2025
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Brand recognition is key for whisky producers. They pour funds into innovative marketing campaigns to establish brand value and build consumer loyalty.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Diageo dominates through its vast whisky offerings. The company owns over 100 whisky brands, including sought-after labels like Johnnie Walker, and caters to consumers' risin...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2021 through 2025
- Major companies in the industry, including market share, revenue, profit and profit margin in 2025
- Overview of Diageo plc's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of The Edrington Group Ltd's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Chivas Brothers Ltd's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Diageo plc, and factors influencing its performance in the industry
- Description and key data for The Edrington Group Ltd, and factors influencing its performance in the industry
- Description and key data for Chivas Brothers Ltd, and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Whisky tax hikes hit producers hard. Higher alcohol duty, with a 10.1% increase in August 2023 and 3.65% in February 2025, threatens businesses' bottom lines.
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2015-2030)
- Assistance historical data and forecast (2015-2030)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Fluctuating barley prices impact whisky producers. In 2024, the UK recorded a 3% increase in barley production, driven by favourable weather conditions for spring barley. Thi...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Liquidity Ratios (2019-2023)
- Coverage Ratios (2019-2023)
- Leverage Ratios (2019-2023)
- Operating Ratios (2019-2023)
- Assets (2019-2023)
- Liabilities (2019-2023)
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Whisky Production industry in the United Kingdom in 2025?
The market size of the Whisky Production industry in the United Kingdom is £6.7bn in 2025.
How many businesses are there in the Whisky Production industry in the United Kingdom in 2025?
There are 229 businesses in the Whisky Production industry in the United Kingdom, which has grown at a CAGR of 2.3 % between 2020 and 2025.
How may import tariffs affect the Whisky Production industry in the United Kingdom?
The Whisky Production industry in the United Kingdom is likely to be impacted by import tariffs with imports accounting for a moderate share of industry revenue.
How may export tariffs affect the Whisky Production industry in the United Kingdom?
The Whisky Production industry in the United Kingdom is likely to be significantly impacted by export tariffs with exports accounting for a high share of industry revenue.
Has the Whisky Production industry in the United Kingdom grown or declined over the past 5 years?
The market size of the Whisky Production industry in the United Kingdom has been growing at a CAGR of 4.0 % between 2020 and 2025.
What is the forecast growth of the Whisky Production industry in the United Kingdom over the next 5 years?
Over the next five years, the Whisky Production industry in the United Kingdom is expected to grow.
What are the biggest companies in the Whisky Production industry in the United Kingdom?
The biggest companies operating in the Whisky Production industry in the United Kingdom are Diageo plc, The Edrington Group Ltd and Chivas Brothers Ltd
What does the Whisky Production industry in the United Kingdom include?
Single malt whisky and Blended whisky are part of the Whisky Production industry in the United Kingdom.
Which companies have the highest market share in the Whisky Production industry in the United Kingdom?
The company holding the most market share in the Whisky Production industry in the United Kingdom is Diageo plc.
How competitive is the Whisky Production industry in the United Kingdom?
The level of competition is high and increasing in the Whisky Production industry in the United Kingdom.
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the UK include:
- Office for National Statistics
- Office for Budget Responsibility
- Bank of England
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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