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Gin Production in the UK - Market Research Report (2015-2030)

Freddie Griffin Freddie Griffin London, United Kingdom Last Updated: August 2025 SIC SP0.003

Revenue

£863.7m

2025-26

£863.7m

Past 5-Year Growth

Profit

£XX.Xm

Employees

3,097

Businesses

593

Wages

£XX.Xm

Gin Production in the UK industry analysis

UK gin producers face a mixed picture. The waning interest in gin reflects a natural tapering off after the explosive growth of the 2010s, driven by regulatory changes that sparked the “gin renaissance.” This boom, capitalised on by a flood of new distilleries and product innovation, made gin a staple in both bars and homes. But as the initial excitement fades and consumers jump on the bandwagon of newer trends like rum, producers are grappling with declining consumption volumes that weigh on revenue. The downturn has been compounded by changing drinking habits, with younger consumers drinking less year after year, casting a shadow over industry sales. In response, producers are expanding their range of non-alcoholic gins to cushion the impact, though the industry is still feeling the strain.
Gin production revenue is projected to swell at a compound annual rate of 5.5% to £864 million over the five years through 2025-26, buoyed by pent-up demand unleashed after the pandemic. Revenue is anticipated to fall by 1.5% in the current year. As interest in gin wavers, brands are competing to stand out with heightened marketing efforts, including celebrity endorsements and high-profile campaigns. To counter weakening domestic demand, producers are shifting focus to international markets, capitalising on the rich British history and provenance of gin. Campaigns like Beefeater’s “Spirit of London” 2025 effectively harness this heritage to sustain global interest. Rising labour, purchase and marketing costs, driven by renewed inflationary pressures and a soaring National Living Wage, are squeezing industry margins. The escalating cost base favours larger players with the scale to absorb these increases and the brand loyalty to pass on costs, supporting industry consolidation. Profit is expected to dip to 8.6% in 2025-26.

Trends and Insights

  • Consumers spur shift away from gin. Producers are facing a decline in gin consumption as consumers pivot to alternatives like rum and whisky, or abstain altogether.
  • Mainstream gin makes up the lion’s share of revenue. Mass-market brands like Gordon’s dominate the industry through extensive distribution networks and consistent product innovation.
  • A key legal victory propels gin production in Scotland. After winning a case against HMRC in 2009, distilleries were allowed to forge small-scale operations, sparking a surge in the number of Scottish gin makers.
  • Gin producers are focusing on differentiation to boost sales. Distillers are highlighting unique flavours and launching premium varieties. This strategic move aims to distinguish their offerings in a crowded market, helping them to outpace competitors and attract discerning consumers.
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 5.5 % over the past five years, to reach an estimated £863.7m in 2025.

Trends and Insights

Falling gin consumption is a bitter pill for industry revenue

  • Producers are feeling the pinch as the tide turns away from gin. Data from International Wine and Spirits Record (IWSR) reveals that consumption fell from 76.1 million litres in 2023 to 72.1 million in 2024, extending a dip that has persisted since 2020. With momentum shifting to alternatives like rum and whisky and people abstaining from alcohol altogether, gin orders are dropping, weighing on industry revenue. In response, producers are innovating with innovative new flavours to retain consumer interest, like Beefeater’s launch of its grapefruit variant in 2025.
  • Additional trends and insights available with purchase
Gin Production in the UK
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Producers go green to court eco-conscious consumers

  • Boasting strong sustainability credentials will become vital as producers comply with tightening government regulations, appeal to environmentally conscious consumers and keep pace with rising industry standards. Major manufacturers like Diageo and Chivas Brothers have set ambitious environmental goals that will shape practices across the gin production industry. Diageo’s Society 2030 flagship plan includes net-zero operations by 2030 and a target to achieve net-positive water impact by 2026. These goals are likely to drive investment in upgraded distillation systems and energy-efficient technologies across facilities serving brands like Gordon’s and Tanqueray. While such upgrades may pressure short-term margins, they will strengthen consumer appeal and support the long-term viability of the industry.

Biggest companies in the Gin Production in the UK

Company
Market Share (%)
2026
Revenue (£m)
2026
Diageo plc
417.0
Bacardi UK Ltd
254.5
Chivas Brothers Ltd
87.4

To view the market share and analysis for all 5 top companies in this industry, view purchase options.

Products & Services Segmentation

Gin Production in the UK
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Mainstream gin products, Premium gin products and Super-premium gin products. Mainstream gin products is the largest segment of the Gin Production in the UK.

Trends and Insights

Extensive distribution networks support the dominance of mainstream gin products

  • Mainstream gin products refer to gin brands commonly available to a mainstream audience and sold at lower prices.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Operators within this industry are concerned with the end-to-end gin production process, with a particular focus on distilling, bottling, and trading with retailers and wholesalers.

What's included in this industry?

Products and services covered in the Gin Production industry in the United Kingdom include Premium gin products, Mainstream gin products and Super-premium gin products.

Companies

Companies covered in the Gin Production industry in the United Kingdom include Diageo plc, Bacardi UK Ltd and Chivas Brothers Ltd.

Purchase this report to view all 5 major companies in this industry.

Related Terms

Related terms covered in the Gin Production industry in the United Kingdom include gin botanicals, london gin and craft gin.

Industry Code

SIC 2007

SIC 11.01 - Gin Production in the UK

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Consumers spur shift away from gin. Producers are facing a decline in gin consumption as consumers pivot to alternatives like rum and whisky, or abstain altogether.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Mainstream gin makes up the lion’s share of revenue. Mass-market brands like Gordon’s dominate the industry through extensive distribution networks and consistent product inn...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

A key legal victory propels gin production in Scotland. After winning a case against HMRC in 2009, distilleries were allowed to forge small-scale operations, sparking a surge...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each region in 2025
  • Number and share of revenue each region accounts for in 2025
  • Number and share of wages each region accounts for in 2025
  • Number and share of employees in each region in 2025

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Gin producers are focusing on differentiation to boost sales. Distillers are highlighting unique flavours and launching premium varieties. This strategic move aims to disting...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Gordon and Tanqueray are the leading drivers in gin sales for Diageo. Gin sales for Diageo are bolstered by strong contributions from Gordon's and Tanqueray. Both brands hold...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Diageo plc's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Bacardi UK Ltd's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Chivas Brothers Ltd's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of revenue, market share and profit margin trend for 2 additional companies

Detailed analysis

  • Description and key data for Diageo plc, and factors influencing its performance in the industry
  • Description and key data for Bacardi UK Ltd, and factors influencing its performance in the industry
  • Description and key data for Chivas Brothers Ltd, and factors influencing its performance in the industry
  • Description, key data and performance trends for 2 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Gin producers need a distiller's licence. This HMRC mandate ensures lawful, controlled manufacturing of gin by requiring distillers to disclose their location and production ...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Purchase costs rise in line with inflationary pressures. Inflation has risen again, jumping to 3.6% in June 2025, elevating purchase costs for the industry.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Liquidity Ratios (2019-2023)
  • Coverage Ratios (2019-2023)
  • Leverage Ratios  (2019-2023)
  • Operating Ratios (2019-2023)
  • Assets (2019-2023)
  • Liabilities (2019-2023)
  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Gin Production industry in the United Kingdom in 2025?

The market size of the Gin Production industry in the United Kingdom is £863.7m in 2025.

How many businesses are there in the Gin Production industry in the United Kingdom in 2025?

There are 593 businesses in the Gin Production industry in the United Kingdom, which has grown at a CAGR of 5.5 % between 2020 and 2025.

How may import tariffs affect the Gin Production industry in the United Kingdom?

The Gin Production industry in the United Kingdom is likely to be impacted by import tariffs with imports accounting for a moderate share of industry revenue.

How may export tariffs affect the Gin Production industry in the United Kingdom?

The Gin Production industry in the United Kingdom is likely to be significantly impacted by export tariffs with exports accounting for a high share of industry revenue.

Has the Gin Production industry in the United Kingdom grown or declined over the past 5 years?

The market size of the Gin Production industry in the United Kingdom has been growing at a CAGR of 5.5 % between 2020 and 2025.

What is the forecast growth of the Gin Production industry in the United Kingdom over the next 5 years?

Over the next five years, the Gin Production industry in the United Kingdom is expected to grow.

What are the biggest companies in the Gin Production industry in the United Kingdom?

The biggest companies operating in the Gin Production industry in the United Kingdom are Diageo plc, Bacardi UK Ltd and Chivas Brothers Ltd

What does the Gin Production industry in the United Kingdom include?

Premium gin products and Mainstream gin products are part of the Gin Production industry in the United Kingdom.

Which companies have the highest market share in the Gin Production industry in the United Kingdom?

The company holding the most market share in the Gin Production industry in the United Kingdom is Diageo plc.

How competitive is the Gin Production industry in the United Kingdom?

The level of competition is high and increasing in the Gin Production industry in the United Kingdom.

Methodology

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the UK include:

  • Office for National Statistics
  • Office for Budget Responsibility
  • Bank of England

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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