£3.7bn
£X.Xbn
11,371
2,138
£XXX.Xm
Immersive technologies, or extended reality (XR) – an umbrella term for virtual reality (VR), augmented reality (AR), mixed reality (MR) and haptics – have recorded a boom in popularity over the past decade. In line with greater social acceptance of technology, XR has revolutionised how people interact with data, information and content, making it a staple in modern business processes and next-generation entertainment. Recognising that XR could become the ‘new norm', the government, research agencies and private equity stakeholders have supported developments through investment funding and business incubation.
Industry revenue has grown at a CAGR of 19.7 % over the past five years, to reach an estimated £3.7bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2025 | Revenue (£m)
2025 |
---|---|---|
The Framestore Ltd | 108.1 | |
The Foundry Visionmongers Ltd | 80.2 | |
Holovis International Ltd | 54.0 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Augmented reality, Virtual reality and Mixed reality. Augmented reality is the largest segment of the Immersive Technology in the UK.
Unleashing the power of augmented reality (AR)
Operators design and develop immersive visualisation software programs, systems and networks. This includes virtual reality, augmented reality, mixed reality and haptic technologies. Intellectual property is subsequently sold to clients under licence. Operators also undertake bespoke immersive tech software development and content creation projects on behalf of clients.
Purchase this report to view all 4 major companies in this industry.
SIC 62.01 - Immersive Technology in the UK
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Immersive technology sees robust growth. Spurred by public and private sector investment, various applications across numerous industries and pandemic-induced demands, the Im...
Learn about an industry's products and services, markets and trends in international trade.
Augmented reality (AR) offers massive growth potential. As a blend of digital information with physical elements, AR is intensively penetrating diverse markets, including pro...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
London reigns as UK's immersive tech nucleus. The capital offers a large tech talent pool, funding for immersive technology projects and vast downstream media tech community,...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
The need for innovation and skilled labour escalates. To secure investments and efficiently run operations, startups must present unique concepts and ensure access to a talen...
Learn about the performance of the top companies in the industry.
There are no Major Companies in the industry. The Immersive Technology industry has no major players, as no single enterprise generates enough income from the design and deve...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
The Copyright Act 1988 combats intellectual property theft. It prohibits the unauthorised use of original designs, content and patents, securing innovative concepts and creat...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Rapidly growing capabilities of immersive technology aid strong profitability. Rising uptake and increased applications of immersive technologies in downstream markets ensure...
Including values and annual change:
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the UK include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Unlock comprehensive answers and precise data upon purchase. View purchase options.
The market size of the Immersive Technology in the UK industry in United Kingdom is £3.7bn in 2024.
There are 2,138 businesses in the Immersive Technology in the UK industry in United Kingdom, which has grown at a CAGR of 10.0 % between 2019 and 2024.
The market size of the Immersive Technology in the UK industry in United Kingdom has been growing at a CAGR of 19.7 % between 2019 and 2024.
Over the next five years, the Immersive Technology in the UK industry in United Kingdom is expected to grow.
The biggest companies operating in the Immersive Technology market in United Kingdom are The Framestore Ltd, The Foundry Visionmongers Ltd and Holovis International Ltd
Virtual reality and Augmented reality are part of the Immersive Technology in the UK industry.
The company holding the most market share in United Kingdom is The Framestore Ltd.
The level of competition is high and increasing in the Immersive Technology in the UK industry in United Kingdom.