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Brazilian Jiu-Jitsu Studios in the US - Market Research Report (2014-2029)

Matty O'Malley Matty O'Malley New York, United States Last Updated: January 2024 NAICS OD6246 Spotlight Report

Revenue

$2.5bn

2024

$2.5bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

65,146

Businesses

44,218

Wages

$XXX.Xm

Brazilian Jiu-Jitsu Studios in the US industry analysis

Brazilian Jiu-Jitsu (BJJ) studios have enjoyed modest growth over the past five years. The outbreak of COVID-19 hammered BJJ studios. Social distancing measures prevented BJJ studios from practicing because of the hands-on nature of the sport. Following the reopening of the economy and vaccine rollouts, pent-up demand led to solid growth in 2021. Still, BJJ studios did not fully recover because of the difficulty in gaining back customers they had lost. Nonetheless, growth in total recreation expenditure enabled BJJ studios to recover over the current period. Revenue has been increasing at a CAGR of 0.1% to total an estimated $2.5 billion in 2024, including an estimated decrease of 0.2% in 2024 alone. The need for instructors with solid reputations has led to profit declines as wage costs have increased. Also, climbing rental costs for spaces at strip malls have hindered profit growth over the current period.

Trends and Insights

  • The outbreak of COVID-19 led to considerable declines. Social distancing measures made in-person Brazilian Jiu-Jitsu (BJJ) group classes impossible. Some studios began offering classes online to offset some declines.
  • Group training sessions bolster Brazilian Jiu-Jitsu (BJJ) studios. The cost, need for training partners and the social aspect of group training sessions contribute to growth in this segment.
  • Brazilian jiu-jitsu (BJJ) studios face various forms of external competition. Other martial arts like boxing and karate are substitutes for BJJ. Also, exercise classes, like spin classes, are a source of external competition.

Everything you need in one report

  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 0.1 % over the past five years, to reach an estimated $2.5bn in 2024.

Trends and Insights

The outbreak of COVID-19 hammered Brazilian Jiu-Jitsu (BJJ) studios

  • BJJ studios faced considerable declines in 2020 as lockdown mandates fully shut BJJ studios for much of the year. Social distancing measures made in-person group classes impossible because of the hands-on nature of BJJ.
  • Additional trends and insights available with purchase
Brazilian Jiu-Jitsu Studios in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Greater visibility and consumer health will contribute to expansion

  • Continued strong growth in total recreation spending over the next five years will bolster the performance of Brazilian Jiu-Jitsu (BJJ) studios. The growth of mixed martial arts (MMA) and the Ultimate Fighting Championship (UFC) will continue to garner new consumer interest in BJJ.

Biggest companies in the Brazilian Jiu-Jitsu Studios in the US

There are no companies that hold a large enough market share in the Brazilian Jiu-Jitsu Studios in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

Brazilian Jiu-Jitsu Studios in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Private training, Group training and Other. Private training is the largest segment of the Brazilian Jiu-Jitsu Studios in the US.

Trends and Insights

Price and social aspects contribute to group training comprising the largest market

  • Group training within Brazilian Jiu-Jitsu (BJJ) involves organized classes or sessions where a range of practitioners, spanning from novices to more experienced students, practice collectively under the supervision of an instructor.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Studios offer instruction in Brazilian Jiu-Jitsu (BJJ), self-defense combat and martial arts sport to groups or individuals. BJJ emphasizes ground fighting and involves grappling, legwork, mounting and submissions. Studios also sell merchandise and sports-related equipment.

What's included in this industry?

Training groupsTraining individualsMerchandise and sports-related equipment

Companies

Purchase this report to view all major companies in this industry.

Related Terms

MIXED MARTIAL ARTS (MMA)BABY BOOMERULTIMATE FIGHTING CHAMPIONSHIP (UFC)

Industry Code

NAICS 2017

NAICS 713940 - Brazilian Jiu-Jitsu Studios in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The outbreak of COVID-19 led to considerable declines. Social distancing measures made in-person Brazilian Jiu-Jitsu (BJJ) group classes impossible. Some studios began offeri...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Factors that influence volatility in the industry
  • Key success factors for businesses to overcome volatility

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Group training sessions bolster Brazilian Jiu-Jitsu (BJJ) studios. The cost, need for training partners and the social aspect of group training sessions contribute to growth ...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Purchase this report to unlock analyst insights.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Brazilian jiu-jitsu (BJJ) studios face various forms of external competition. Other martial arts like boxing and karate are substitutes for BJJ. Also, exercise classes, like ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Brazilian Jiu-Jitsu (BJJ) studios receive little public assistance. Private associations like the International Brazilian Jiu-Jitsu Federation and the American Brazilian Jiu-...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Climbing wage costs have hindered profit growth. Climbing competition and the need for skilled instructors at Brazilian jiu-jitsu studios have hiked wages and hindered profit...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Brazilian Jiu-Jitsu Studios in the US industry in United States in 2024?

The market size of the Brazilian Jiu-Jitsu Studios in the US industry in United States is $2.5bn in 2024.

How many businesses are there in the Brazilian Jiu-Jitsu Studios in the US industry in 2024?

There are 44,218 businesses in the Brazilian Jiu-Jitsu Studios in the US industry in United States, which has grown at a CAGR of 6.1 % between 2019 and 2024.

Has the Brazilian Jiu-Jitsu Studios in the US industry in United States grown or declined over the past 5 years?

The market size of the Brazilian Jiu-Jitsu Studios in the US industry in United States has been growing at a CAGR of 0.1 % between 2019 and 2024.

What is the forecast growth of the Brazilian Jiu-Jitsu Studios in the US industry in United States over the next 5 years?

Over the next five years, the Brazilian Jiu-Jitsu Studios in the US industry in United States is expected to grow.

What does the Brazilian Jiu-Jitsu Studios in the US in United States include?

Training groups and Training individuals are part of the Brazilian Jiu-Jitsu Studios in the US industry.

How competitive is the Brazilian Jiu-Jitsu Studios in the US industry in United States?

The level of competition is moderate and increasing in the Brazilian Jiu-Jitsu Studios in the US industry in United States.

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Key data sources in the US include: 

  • US Census Bureau
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  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

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  • Industry and trade associations
  • Industry federations or regulators
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