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Breakfast Restaurants & Diners in the US - Market Research Report (2014-2029)

Michal Dalal Michal Dalal New York, United States Last Updated: January 2024 NAICS OD4311 Spotlight Report

Revenue

$14.6bn

2024

$14.6bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

149k

Businesses

7,063

Wages

$X.Xbn

Breakfast Restaurants & Diners in the US industry analysis

Breakfast restaurants and diners experienced greater volatility in the last few years because of domestic and global economic changes. Prior to the outbreak of COVID-19 and its subsequent economic impact, breakfast restaurants were bolstered by growth in revenue. When the pandemic hit, restaurant owners were forced to curtail dine-in operations, contributing to a massive dip in revenue growth in 2020. Recovery was swift, however, once the government lifted stay-at-home orders, leaving consumers eager to eat out again. Rising consumer spending throughout the last few years has been a driver behind a rise in consumer expenditures on dining out. Demand for breakfast restaurants and diners has grown, with the impact of the pandemic on revenue growth being relatively brief. Revenue grew at a CAGR of 1.7% to $14.6 billion over the last five years, including a rise of 1.8% in 2024 alone.

Trends and Insights

  • Demand for eating out at breakfast restaurants and diners is influenced by the level of consumer spending. Since dining out is a nonessential cost for most individuals, disruptions to the economy, like those brought on by COVID-19, can have a major impact on revenue.
  • Pancakes, pastries, toast and similar items are by far the most popular breakfast option at these establishments. Going out to eat can be a special occasion for many consumers, so an order of pancakes offers a range of flavors and toppings, allowing for indulgence with options like chocolate chips, fruits, or syrups.
  • High start-up costs and intense competition can be significant barriers for entry for a new breakfast restaurant. Establishing a new restaurant requires considerable investment in kitchen equipment, real estate and marketing efforts, alongside the challenge of standing out in a crowded market.

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  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
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  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 1.4 % over the past five years, to reach an estimated $14.6bn in 2024.

Trends and Insights

Consumer trends in spending and travel are volatile

  • Business at breakfast restaurants and diners is driven by consumer trends in spending and travel.
  • Additional trends and insights available with purchase
Breakfast Restaurants & Diners in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Restaurants will capitalize on consumers' growing interest in holistic well-being

  • Breakfast restaurants and diners will exhibit a strong recovery, swiftly exceeding pre-pandemic revenue.

Biggest companies in the Breakfast Restaurants & Diners in the US

There are no companies that hold a large enough market share in the Breakfast Restaurants & Diners in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

Breakfast Restaurants & Diners in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Eggs and breakfast meals, Bacon, sausage and other meats and Pancakes, pastries, toast and similar items. Eggs and breakfast meals is the largest segment of the Breakfast Restaurants & Diners in the US.

Trends and Insights

Eggs and breakfast meals are a nutritious and popular choice

  • Eggs are a staple in breakfast dishes, serving as a versatile ingredient in various morning classics like omelets, scrambled eggs and various baked goods.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The industry includes chain and franchised restaurants that provide breakfast-style food to patrons. Customers order and are served by waiters or waitresses while seated, and they pay after eating. These establishments may provide these food services in combination with selling alcoholic and other beverages.

What's included in this industry?

Preparing and serving breakfast food and beverage itemsManaging owner-operated full-service restaurants and dinersManaging family-operated full-service restaurants and dinersManaging franchised full-service restaurants and diners

Companies

Purchase this report to view all major companies in this industry.

Related Terms

CHAIN RESTAURANTS FRANCHISED RESTAURANTS SINGLE-LOCATION RESTAURANT FULL-SERVICE RESTAURANT

Industry Code

NAICS 2017

NAICS 722511 - Breakfast Restaurants & Diners in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Demand for eating out at breakfast restaurants and diners is influenced by the level of consumer spending. Since dining out is a nonessential cost for most individuals, disru...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Factors that influence volatility in the industry
  • Key success factors for businesses to overcome volatility

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Pancakes, pastries, toast and similar items are by far the most popular breakfast option at these establishments. Going out to eat can be a special occasion for many consumer...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Purchase this report to unlock analyst insights.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

High start-up costs and intense competition can be significant barriers for entry for a new breakfast restaurant. Establishing a new restaurant requires considerable investme...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Health and safety regulations, including food handling, hygiene standards and sanitation protocols, significantly impact breakfast restaurants and diners. Labor laws governin...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

In 2020, profitability was threatened as the outbreak of COVID-19 contributed to new regulations. These particularly affected food service operators, including breakfast rest...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Breakfast Restaurants & Diners in the US industry in United States in 2024?

The market size of the Breakfast Restaurants & Diners in the US industry in United States is $14.6bn in 2024.

How many businesses are there in the Breakfast Restaurants & Diners in the US industry in 2024?

There are 7,063 businesses in the Breakfast Restaurants & Diners in the US industry in United States, which has declined at a CAGR of 0.6 % between 2019 and 2024.

Has the Breakfast Restaurants & Diners in the US industry in United States grown or declined over the past 5 years?

The market size of the Breakfast Restaurants & Diners in the US industry in United States has been growing at a CAGR of 1.4 % between 2019 and 2024.

What is the forecast growth of the Breakfast Restaurants & Diners in the US industry in United States over the next 5 years?

Over the next five years, the Breakfast Restaurants & Diners in the US industry in United States is expected to grow.

What does the Breakfast Restaurants & Diners in the US in United States include?

Preparing and serving breakfast food and beverage items and Managing owner-operated full-service restaurants and diners are part of the Breakfast Restaurants & Diners in the US industry.

How competitive is the Breakfast Restaurants & Diners in the US industry in United States?

The level of competition is high and increasing in the Breakfast Restaurants & Diners in the US industry in United States.

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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