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Dance Studios in the US - Market Research Report (2014-2029)

Michal Dalal Michal Dalal New York, United States Last Updated: October 2024 NAICS OD5350

Revenue

$4.4bn

2024

$4.4bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

67,572

Businesses

10,908

Wages

$X.Xbn

Dance Studios in the US industry analysis

The popularity of dance as a medium for fitness, artistic expression and social interaction has kept studios on an upward trajectory despite recent setbacks. The forced closure of dance studios and the shift to virtual classes initially strained many businesses, but studios demonstrated resilience. By 2021 and 2022, with the return of in-person courses, studios experienced higher in-person attendance. The pent-up demand for in-studio practice compensated for previous losses and contributed to a resurgence in enrollment. Over the last few years, revenue has grown at a CAGR of 3.5% to $5.4 billion and will expand at 2.6% in 2024.

Trends and Insights

  • TikTok, Instagram and similar platforms entice young people to sign up for dance lessons. These social media platforms serve as crucial marketing tools for studios, which can participate in dance trends to inspire online youth to enroll in classes.
  • Dance classes, particularly ballet, tap and hip-hop, are the studios' primary income stream. Studios cater to a range of dance styles and have had to meet the growing demand for fitness-oriented sessions like Zumba and barre.
  • Metropolitan areas are hotspots for dance studios. Higher population density and urban settings mean more people interested in the arts. States like California and New York are leading because of cities like Los Angeles and New York.
  • Students have a lot of power when choosing dance studios. With numerous options and substitutes available, studios must maintain an excellent reputation and competitive pricing to attract and retain members.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 1.2 % over the past five years, to reach an estimated $4.4bn in 2024.

Trends and Insights

Virtual dance classes fueled revenue growth

  • Virtual dance classes have become an industry staple, breaking geographical barriers and enabling studios to reach a wider market. Dance instructors who were let go from studios could also continue to work from home.
  • Additional trends and insights available with purchase
Dance Studios in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Live performance and a creative community will inspire adult hobbyist dancers

  • Greater disposable income and leisure time will boost recreational spending. More consumers will be able to afford to invest in their artistic endeavors, inflating enrollment in dance programs.

Biggest companies in the Dance Studios in the US

Company
Market Share (%)
2024
Revenue ($short_0)
2024
Profit ($short_0)
2024
Profit Margin (%)
2024

There are no companies that hold a large enough market share in the Dance Studios in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

Dance Studios in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Ballet classes, Other dance classes and Sales and rental. Ballet classes is the largest segment of the Dance Studios in the US.

Trends and Insights

Dance classes are the main revenue stream

  • The majority of revenue comes from membership fees and one-time payments for classes that teach ballet, tap, hip hop, jazz and an array of other dance styles.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry includes studios that primarily offer instructional classes focused on providing knowledge and skills related to dance. This includes but is not limited to, ballroom dancing, ballet, hip-hop and modern dance. These include dance schools for children, intermediate-level and professional dancers. This industry does not include dance companies.

What's included in this industry?

Ballet classesTap dancing classesHip-hop classesOther types of dance classesSale and rental of equipmentAccepting contributions, gifts and grantsOther types of training and instruction

Companies

Purchase this report to view all major companies in this industry.

Related Terms

NATIONAL ENDOWMENT FOR THE ARTS (NEA)ENDOWMENT FUNDSTREAMING VIDEOGRANT MAKING

Industry Code

NAICS 2017

NAICS 61161 - Dance Studios in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

TikTok, Instagram and similar platforms entice young people to sign up for dance lessons. These social media platforms serve as crucial marketing tools for studios, which can...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Dance classes, particularly ballet, tap and hip-hop, are the studios' primary income stream. Studios cater to a range of dance styles and have had to meet the growing demand ...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Metropolitan areas are hotspots for dance studios. Higher population density and urban settings mean more people interested in the arts. States like California and New York a...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Students have a lot of power when choosing dance studios. With numerous options and substitutes available, studios must maintain an excellent reputation and competitive prici...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

There are no major companies. The market is heavily fragmented, with most dance studios being independent schools that serve local communities.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    Charitable contributions help nonprofit studios. State arts councils, government agencies, the NEA and other private sources provide direct funding to dance studios that aren...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    Profit is stable. The recent surge in the popularity of dance has driven solid revenue growth, helping studios manage their fixed costs better.

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Industry Multiples (2017-2022)
    • Industry Tax Structure (2017-2022)
    • Income Statement (2017-2022)
    • Balance Sheet (2017-2022)
    • Liquidity Ratios (2017-2022)
    • Coverage Ratios (2017-2022)
    • Leverage Ratios  (2017-2022)
    • Operating Ratios (2017-2022)
    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Dance Studios in the US industry in United States in 2024?

    The market size of the Dance Studios in the US industry in United States is $4.4bn in 2024.

    How many businesses are there in the Dance Studios in the US industry in 2024?

    There are 10,908 businesses in the Dance Studios in the US industry in United States, which has grown at a CAGR of 1.6 % between 2019 and 2024.

    Has the Dance Studios in the US industry in United States grown or declined over the past 5 years?

    The market size of the Dance Studios in the US industry in United States has been growing at a CAGR of 1.2 % between 2019 and 2024.

    What is the forecast growth of the Dance Studios in the US industry in United States over the next 5 years?

    Over the next five years, the Dance Studios in the US industry in United States is expected to grow.

    What does the Dance Studios in the US in United States include?

    Ballet classes and Tap dancing classes are part of the Dance Studios in the US industry.

    How competitive is the Dance Studios in the US industry in United States?

    The level of competition is high and steady in the Dance Studios in the US industry in United States.

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    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in the US include: 

    • US Census Bureau
    • US Bureau of Labor Statistics
    • US International Trade Commission

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

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