Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has grown at a CAGR of 0.2 % over the past five years, to reach an estimated $4.6bn in 2025.
Trends and Insights
Supermarkets and mass merchants widen disinfectant demand as disposable income climbs
- Revenue in the industry has increased at a CAGR of 0.2% over the past five years, which aligns with a 1.1% CAGR increase in per capita disposable income and a projected 2.6% growth for 2025. Disposable income growth has been especially relevant for supermarket and mass merchant channels, which account for 31% of sales. Greater household purchasing power has led to increased consumer spending on name-brand disinfectant sprays and wipes, particularly those marketed as eco-friendly or multi-surface. The Clorox Company and Reckitt dominate within the branded product segment. National supermarket chains have expanded shelf space for leading brands and added private label alternatives, reflecting this demand shift. Category managers at these retailers have increased the frequency of in-store promotions, such as buy-one-get-one offers, to drive higher basket sizes and encourage bulk purchasing.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to grow over the next five years.
Trends and Insights
Projected increase in residential construction fuels expansion in consumer disinfectant product lines and results in broader retail coverage
- Industry revenue is expected to grow at a CAGR of 2.9% over the next five years, reaching $5.4 billion, influenced by a projected increase in residential construction values. An upswing in new housing and renovation activity will heighten demand for household disinfectant solutions as consumers prioritize surface hygiene in kitchens, bathrooms and shared living spaces. New homebuyers and remodeling homeowners are drawn to multi-purpose cleaners, branded wipes and sprays, creating more opportunities for major household varieties. This expansion supports a wider assortment of disinfectant SKUs in big-box and hardware stores, in addition to traditional supermarkets. Growth in residential activity is highly relevant as it shapes the breadth of product offerings and broadens the market reach for standard and specialty disinfectants.
Biggest companies in the Disinfectant Manufacturing in the US
| Company | Market Share (%)
2025 | Revenue ($m)
2025 | Profit ($m)
2025 | Profit Margin (%)
2025 |
|---|---|---|---|---|
The Clorox Company | 1,856.0 | 222.9 | 12.0 | |
Reckitt Benckiser Group Plc | 1,199.2 | 228.3 | 19.0 |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Household disinfectants, Industrial (food service) disinfectants and All other industrial disinfectants. Household disinfectants is the largest segment of the Disinfectant Manufacturing in the US.
Trends and Insights
Strong and stable revenue contributions come from household disinfectants used in everyday cleaning applications
- Household disinfectants are chemical solutions formulated for cleaning and sanitizing kitchens, bathrooms, floors and high-touch surfaces. Retailers supply these products to consumers seeking reliable options for routine cleaning tasks at home. Supermarkets and big box stores carry a wide array of liquid sprays, wipes and specialty products designed for convenience and ease of use. Marketing emphasizes quick kill times for bacteria and broad germ-elimination claims that meet consumer expectations for safety and hygiene. Well-known national brands, such as The Clorox Company and Reckitt, maintain shelf dominance, contributing to a stable and high revenue share for this category.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
This industry manufactures disinfectant products for household and industrial uses. Disinfectants are substances that kill or inhibit growth of harmful microorganisms. Antibacterial soaps, household bleaches and products used for the disinfection of human hygiene, veterinary hygiene and drinking water are excluded from this industry.
What's included in this industry?
Products and services covered in the Disinfectant Manufacturing industry in the United States include Household disinfectants, Industrial (food service) disinfectants and All other industrial disinfectants.Companies
Companies covered in the Disinfectant Manufacturing industry in the United States include The Clorox Company and Reckitt Benckiser Group Plc.Purchase this report to view all 2 major companies in this industry.
Related Terms
Related terms covered in the Disinfectant Manufacturing industry in the United States include volatile organic compound (voc), contamination and foodborne illness.Industry Code
NAICS 325612 - Disinfectant Manufacturing in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Industry revenue has grown only marginally, reflecting stable but tepid demand from both consumer and institutional channels. Competitive pricing and limited new product diff...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Tariffs on imported raw materials like ethanol and ethylene glycol, critical for disinfectant production, could increase costs by up to 37%, forcing manufacturers to raise pri...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2025
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The Southeast’s leading share of industry sites is based on its access to major shipping ports, which support both domestic distribution and raw material imports. Proximity t...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each state in 2025
- Number and share of revenue each state accounts for in 2025
- Number and share of wages each state accounts for in 2025
- Number and share of employees in each state in 2025
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The industry is dominated by a handful of nationally recognized manufacturers, such as Clorox and Reckitt, that control the strongest distribution contracts and invest in aggr...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The largest companies in the industry are vertically integrated to cut down on costs. Clorox and Lysol are the two largest companies in the industry and control the manufactu...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2021 through 2025
- Major companies in the industry, including market share, revenue, profit and profit margin in 2025
- Overview of The Clorox Company's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Reckitt Benckiser Group Plc's performance by revenue, market share and profit margin from 2019 through 2025
Detailed analysis
- Description and key data for The Clorox Company, and factors influencing its performance in the industry
- Description and key data for Reckitt Benckiser Group Plc, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
EPA oversight requires that each disinfectant receive agency approval based on efficacy and human safety, according to the Federal Insecticide, Fungicide and Rodenticide Act. ...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2015-2030)
- Assistance historical data and forecast (2015-2030)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Industry profit has eroded faster than revenue because material, compliance and labor costs have all moved upward without matching increases in selling prices. Larger manufac...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Industry Multiples (2018-2023)
- Industry Tax Structure (2018-2023)
- Income Statement (2018-2023)
- Balance Sheet (2018-2023)
- Liquidity Ratios (2018-2023)
- Coverage Ratios (2018-2023)
- Leverage Ratios (2018-2023)
- Operating Ratios (2018-2023)
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Disinfectant Manufacturing industry in the United States in 2025?
The market size of the Disinfectant Manufacturing industry in the United States is $4.6bn in 2025.
How many businesses are there in the Disinfectant Manufacturing industry in the United States in 2025?
There are 245 businesses in the Disinfectant Manufacturing industry in the United States, which has grown at a CAGR of 3.1 % between 2020 and 2025.
How may import tariffs affect the Disinfectant Manufacturing industry in the United States?
The Disinfectant Manufacturing industry in the United States is likely to be impacted by import tariffs with imports accounting for a moderate share of industry revenue.
How may export tariffs affect the Disinfectant Manufacturing industry in the United States?
The Disinfectant Manufacturing industry in the United States is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.
Has the Disinfectant Manufacturing industry in the United States grown or declined over the past 5 years?
The market size of the Disinfectant Manufacturing industry in the United States has been growing at a CAGR of 0.2 % between 2020 and 2025.
What is the forecast growth of the Disinfectant Manufacturing industry in the United States over the next 5 years?
Over the next five years, the Disinfectant Manufacturing industry in the United States is expected to grow.
What are the biggest companies in the Disinfectant Manufacturing industry in the United States?
The biggest companies operating in the Disinfectant Manufacturing industry in the United States are The Clorox Company and Reckitt Benckiser Group Plc
What does the Disinfectant Manufacturing industry in the United States include?
Household disinfectants and Industrial (food service) disinfectants are part of the Disinfectant Manufacturing industry in the United States.
Which companies have the highest market share in the Disinfectant Manufacturing industry in the United States?
The company holding the most market share in the Disinfectant Manufacturing industry in the United States is The Clorox Company.
How competitive is the Disinfectant Manufacturing industry in the United States?
The level of competition is high and increasing in the Disinfectant Manufacturing industry in the United States.
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Competitors
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Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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