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Eyeglasses & Contact Lens Stores in the US - Market Research Report (2015-2030)

Matthew Buchko Matthew Buchko New York, United States Last Updated: May 2025 NAICS 44613

Revenue

$20.9bn

2025

$20.9bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

155k

Businesses

13,633

Wages

$X.Xbn

Eyeglasses & Contact Lens Stores in the US industry analysis

Rising incomes and an aging population have translated into revenue gains for eyeglasses and contact lens stores through the end of 2025. Higher incomes allow consumers to afford the out-of-pocket for eyeglasses not covered by their vision benefits. At the same time, growing access to healthcare coverage has boosted the size of the average sale, as consumers are more likely to buy premium frames and lenses when they have an insurance allowance. Two central events have also been influencing the performance of eyeglasses and contact lens retailers – the 2018 merger of EssilorLuxottica and accelerating e-commerce sales. The merger between Essilor and Luxottica created an eyewear behemoth, shifting the competitive dynamic of the industry. While value-based optical chains in Costco and Walmart stores have also expanded their market share, independent retailers have struggled to compete. Revenue for eyeglasses and contact lens stores is expected to swell at a CAGR of 1.9% to $20.9 billion through the end of 2025, including growth of 2.8% in 2025 alone.

Trends and Insights

  • Demographic and economic trends are influencing eyewear sales. Rising incomes and an aging population are behind expanding spending on eyeglasses. Significant economic volatility has subdued revenue gains.
  • Eyeglass retailers generate the most sales from prescription lenses. No alternatives can substitute for lenses, leading eyeglass wearers to pay for new ones or upgrades as needed.
  • The Southeast has the most eyeglasses and contact lens retailers in the US. As the most populous region in the country, eyeglass retailers have access to the largest pools of consumers here.
  • A handful of major eyeglass retailers dominate the eyewear market. Leading retailers like EssilorLuxottica and National Vision have well-defined competitive strategies that separate them from competitors.

Access hundreds of data points and trends

  • Market estimates from 2015-2030
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 1.9 % over the past five years, to reach an estimated $20.9bn in 2025.

Trends and Insights

Online shopping revolutionizes the industry landscape

  • Online eyewear retailers have disrupted traditional brick-and-mortar stores. Companies like Warby Parker and Zenni Optical have popularized the direct-to-consumer model, offering stylish and affordable glasses online. Still, according to 2024 figures from the Review of Optometric Business, 85.0% of prescription glasses and 79.0% of non-prescription glasses are purchased in-store, illustrating that many customers still prefer in-person help.
  • Additional trends and insights available with purchase
Eyeglasses & Contact Lens Stores in the US
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Sustainability and eco-friendly trends take root in eyewear retail

  • Consumer demand for eco-friendly products is expanding. Eyewear companies like Eco Eyewear are producing frames from recycled and biodegradable materials, appealing to environmentally conscious consumers. Eco Eyewear touts a carbon-negative footprint, meaning that the company removes more carbon from the environment than it emits. Customers are attracted to these brands that can provide functional products while benefiting the environment or doing minimal harm. These Sustainable practices may reduce costs over time by optimizing manufacturing processes and materials, boosting profit.

Biggest companies in the Eyeglasses & Contact Lens Stores in the US

Company
Market Share (%)
2025
Revenue ($m)
2025
Profit ($m)
2025
Profit Margin (%)
2025
Essilorluxottica
5,965.3
763.6
12.8
Costco Wholesale Corp
2,987.0
105.9
3.5
National Vision Inc.
1,892.3
108.3
5.7

To view the market share and analysis for all 4 top companies in this industry, view purchase options.

Products & Services Segmentation

Eyeglasses & Contact Lens Stores in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Frames, Eye exams and Contact lenses. Frames is the largest segment of the Eyeglasses & Contact Lens Stores in the US.

Trends and Insights

Prescription lenses are the top seller for stores

  • Prescription lenses are medical devices that correct vision. Eyewear retailers earn the largest share of revenue through prescription lens sales, representing nearly one-third of sales. An aging population increases the incidence of age-related eye diseases requiring corrective eyewear, pushing this demographic to eyewear retailers for lenses.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

These stores sell eyeglasses, contact lenses, sunglasses, safety eyewear and optical accessories. These retailers may also provide fitting and lens processing services. The industry excludes the manufacture of lenses, online and mail-order retail of optical goods and sales at optometrists’ offices.

What's included in this industry?

Products and services covered in the Eyeglasses & Contact Lens Stores industry in the United States include Prescription lens retailing, Contact lens retailing, Eyeglass frame retailing, Eyeglass accessories retailing, Readers retailing, Eye exams, Eyeglass repair and refitting and Glasses and contact lens cleaning solution retailing.

Companies

Companies covered in the Eyeglasses & Contact Lens Stores industry in the United States include Essilorluxottica, Costco Wholesale Corp and National Vision Inc.

Purchase this report to view all 4 major companies in this industry.

Related Terms

Related terms covered in the Eyeglasses & Contact Lens Stores industry in the United States include astigmatism, optometrist, electronic data interchange (edi), point-of-sale (pos), autorefractor, phoropter, slit lamp, tonometer and cataract surgery.

Industry Code

NAICS 2017

NAICS 44613 - Eyeglasses & Contact Lens Stores in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Demographic and economic trends are influencing eyewear sales. Rising incomes and an aging population are behind expanding spending on eyeglasses. Significant economic volati...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Eyeglass retailers generate the most sales from prescription lenses. No alternatives can substitute for lenses, leading eyeglass wearers to pay for new ones or upgrades as ne...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The Southeast has the most eyeglasses and contact lens retailers in the US. As the most populous region in the country, eyeglass retailers have access to the largest pools of...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each state in 2025
  • Number and share of revenue each state accounts for in 2025
  • Number and share of wages each state accounts for in 2025
  • Number and share of employees in each state in 2025

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

A handful of major eyeglass retailers dominate the eyewear market. Leading retailers like EssilorLuxottica and National Vision have well-defined competitive strategies that s...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

EssilorLuxottica is the global leader in eyewear by combining manufacturing and retail operations. The company’s vertical integration makes it difficult for other retailers t...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Essilorluxottica's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Costco Wholesale Corp's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of National Vision Inc.'s performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of revenue, market share and profit margin trend for one additional company

Detailed analysis

  • Description and key data for Essilorluxottica, and factors influencing its performance in the industry
  • Description and key data for Costco Wholesale Corp, and factors influencing its performance in the industry
  • Description and key data for National Vision Inc., and factors influencing its performance in the industry
  • Description, key data and performance trends for one additional company

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Eyeglass and contact lens retailers face a more stringent regulatory environment than other retail industries. Retailers’ connections to insurance providers and private healt...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Eyeglass retailers are paying more for inventory from upstream suppliers. Supply chain disruptions, elevated transportation costs and higher input prices have boosted the cos...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2018-2023)
  • Industry Tax Structure (2018-2023)
  • Income Statement (2018-2023)
  • Balance Sheet (2018-2023)
  • Liquidity Ratios (2018-2023)
  • Coverage Ratios (2018-2023)
  • Leverage Ratios  (2018-2023)
  • Operating Ratios (2018-2023)
  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Eyeglasses & Contact Lens Stores industry in the United States in 2025?

The market size of the Eyeglasses & Contact Lens Stores industry in the United States is $20.9bn in 2025.

How many businesses are there in the Eyeglasses & Contact Lens Stores industry in the United States in 2025?

There are 13,633 businesses in the Eyeglasses & Contact Lens Stores industry in the United States, which has grown at a CAGR of 5.8 % between 2020 and 2025.

How may import tariffs affect the Eyeglasses & Contact Lens Stores industry in the United States?

The Eyeglasses & Contact Lens Stores industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Eyeglasses & Contact Lens Stores industry in the United States?

The Eyeglasses & Contact Lens Stores industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Eyeglasses & Contact Lens Stores industry in the United States grown or declined over the past 5 years?

The market size of the Eyeglasses & Contact Lens Stores industry in the United States has been growing at a CAGR of 1.9 % between 2020 and 2025.

What is the forecast growth of the Eyeglasses & Contact Lens Stores industry in the United States over the next 5 years?

Over the next five years, the Eyeglasses & Contact Lens Stores industry in the United States is expected to grow.

What are the biggest companies in the Eyeglasses & Contact Lens Stores industry in the United States?

The biggest companies operating in the Eyeglasses & Contact Lens Stores industry in the United States are Essilorluxottica, Costco Wholesale Corp and National Vision Inc.

What does the Eyeglasses & Contact Lens Stores industry in the United States include?

Prescription lens retailing and Contact lens retailing are part of the Eyeglasses & Contact Lens Stores industry in the United States.

Which companies have the highest market share in the Eyeglasses & Contact Lens Stores industry in the United States?

The company holding the most market share in the Eyeglasses & Contact Lens Stores industry in the United States is Essilorluxottica.

How competitive is the Eyeglasses & Contact Lens Stores industry in the United States?

The level of competition is moderate and increasing in the Eyeglasses & Contact Lens Stores industry in the United States.

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Methodology

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IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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