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Flag Manufacturing in the US - Market Research Report (2015-2030)

Brendan McErlaine Brendan McErlaine New York, United States Last Updated: June 2025 NAICS OD5345

Revenue

$102.0m

2025

$102.0m

Past 5-Year Growth

Profit

$X.Xm

Employees

678

Businesses

134

Wages

$XX.Xm

Flag Manufacturing in the US industry analysis

Recent economic shifts have created excess revenue volatility for flag manufacturers in recent years. Demand for flags, which is typically tied to holidays and public events, plummeted during the pandemic due to business closures, halted nonresidential construction and the slump in domestic travel, reducing revenue by more than 5.0% in 2020. The economic recovery saw increased domestic trips, but business spending was slow to rebound. High inflation then proceeded to curb spending on discretionary materials such as flags, fostering another major drop in revenue in 2022. As inflation eased in 2023 and 2024, consumer spending and, therefore, flag sales revived. However, high interest rates raised borrowing costs and dampened homeownership, limiting demand and constraining revenue growth over the past few years.

Trends and Insights

  • Flag manufacturers have seen their revenues rise and fall sharply in recent years, largely in response to changing economic conditions. These ups and downs have pushed the industry to think more creatively about stabilizing demand, such as boosting advertising to build customer loyalty.
  • American flags are the largest product category. Because the American flag is a symbol of patriotism, most buyers prefer their flag to be made in America, limiting competition from imports.
  • With nearly 30.0% of manufacturers located there, the Southeast's booming population, historical pride and demand for flags make it highly attractive for producers. This trend is likely to strengthen as more households and businesses move down south.
  • Imported flags are the most significant form of internal competition for domestic flag manufacturers. Countries that have lower wages are able to charge less for flags, attracting buyers looking to pay less.
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has declined at a CAGR of 0.6 % over the past five years, to reach an estimated $102.0m in 2025.

Trends and Insights

Recent shifts in economic conditions have fostered greater volatility for providers

  • Flag manufacturers' revenue tends to rise in tandem with the overall economy, as spending on the industry's products often occurs during holidays (e.g. Independence Day, Memorial Day) and amid military and other public events, which typically happen annually. Regardless, major changes in economic conditions have caused some big swings in demand for flags recently.
  • Additional trends and insights available with purchase
Flag Manufacturing in the US
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Tariffs could cause major disruptions to the industry's performance

  • Throughout the first half of 2025, the Trump administration imposed substantial tariffs on most goods across all nations, including flags. Higher duties on flags from abroad will shield providers from import competition, which is significant since imports comprise more than half of domestic demand.

Biggest companies in the Flag Manufacturing in the US

Company
Market Share (%)
2025
Revenue ($m)
2025
Profit ($m)
2025
Profit Margin (%)
2025
Annin Flagmakers
48.6
2.5
5.2
Eder Flag Manufacturing Co. Inc.
16.6
0.8
4.9
Chicago Flag & Decorating Company
N/A
N/A
N/A

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Flag Manufacturing in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including American flags, Military flags and Historical flags. American flags is the largest segment of the Flag Manufacturing in the US.

Trends and Insights

Patriotism keeps demand for American flags high

  • Producing American flags is the largest activity for this industry, with this product segment making up more than one-quarter of revenue. Common materials used in the manufacturing of American flags include polycotton, premium nylon, durable polyester and colonial Nyl-Glo.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Companies in this industry manufacture flags from purchased materials, including nylon, polyester and cotton materials. Flags tend to be attached by one side to a pole and typically carry representative symbols or colors. Products sold include American, military, historical, state and international flags.

What's included in this industry?

Products and services covered in the Flag Manufacturing industry in the United States include International flag manufacturing, Military flag manufacturing, American flag manufacturing, State flag manufacturing, Historical flag manufacturing and Religious flag manufacturing.

Companies

Companies covered in the Flag Manufacturing industry in the United States include Annin Flagmakers, Eder Flag Manufacturing Co. Inc. and Chicago Flag & Decorating Company.

Purchase this report to view all 3 major companies in this industry.

Related Terms

Related terms covered in the Flag Manufacturing industry in the United States include offshoring, banner and emblem.

Industry Code

NAICS 2017

NAICS 314999 - Flag Manufacturing in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Flag manufacturers have seen their revenues rise and fall sharply in recent years, largely in response to changing economic conditions. These ups and downs have pushed the in...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

American flags are the largest product category. Because the American flag is a symbol of patriotism, most buyers prefer their flag to be made in America, limiting competitio...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

With nearly 30.0% of manufacturers located there, the Southeast's booming population, historical pride and demand for flags make it highly attractive for producers. This tren...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each state in 2025
  • Number and share of revenue each state accounts for in 2025
  • Number and share of wages each state accounts for in 2025
  • Number and share of employees in each state in 2025

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Imported flags are the most significant form of internal competition for domestic flag manufacturers. Countries that have lower wages are able to charge less for flags, attra...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Annin Flagmakers is the largest company in the industry. The provider has benefited from being the oldest flag manufacturer and, therefore, has a strong supply chain and cust...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Annin Flagmakers's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Eder Flag Manufacturing Co. Inc.'s performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Chicago Flag & Decorating Company's performance by revenue, market share and profit margin from 2019 through 2025

Detailed analysis

  • Description and key data for Annin Flagmakers, and factors influencing its performance in the industry
  • Description and key data for Eder Flag Manufacturing Co. Inc., and factors influencing its performance in the industry
  • Description and key data for Chicago Flag & Decorating Company, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The Small Business Administration (SBA) plays a big role in supporting flag manufacturers by offering loans, grants and essential business resources. This government-backed a...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Because flag makers use a range of premium materials like nylon and polycotton, purchase expenses eat up almost half their revenue. High inflation has pushed purchase costs u...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2018-2023)
  • Industry Tax Structure (2018-2023)
  • Income Statement (2018-2023)
  • Balance Sheet (2018-2023)
  • Liquidity Ratios (2018-2023)
  • Coverage Ratios (2018-2023)
  • Leverage Ratios  (2018-2023)
  • Operating Ratios (2018-2023)
  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Flag Manufacturing industry in the United States in 2025?

The market size of the Flag Manufacturing industry in the United States is $102.0m in 2025.

How many businesses are there in the Flag Manufacturing industry in the United States in 2025?

There are 134 businesses in the Flag Manufacturing industry in the United States, which has grown at a CAGR of 4.2 % between 2020 and 2025.

How may import tariffs affect the Flag Manufacturing industry in the United States?

The Flag Manufacturing industry in the United States is likely to be significantly impacted by import tariffs with imports accounting for a high share of industry revenue.

How may export tariffs affect the Flag Manufacturing industry in the United States?

The Flag Manufacturing industry in the United States is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.

Has the Flag Manufacturing industry in the United States grown or declined over the past 5 years?

The market size of the Flag Manufacturing industry in the United States has been declining at a CAGR of 0.6 % between 2020 and 2025.

What is the forecast growth of the Flag Manufacturing industry in the United States over the next 5 years?

Over the next five years, the Flag Manufacturing industry in the United States is expected to grow.

What are the biggest companies in the Flag Manufacturing industry in the United States?

The biggest companies operating in the Flag Manufacturing industry in the United States are Annin Flagmakers, Eder Flag Manufacturing Co. Inc. and Chicago Flag & Decorating Company

What does the Flag Manufacturing industry in the United States include?

International flag manufacturing and Military flag manufacturing are part of the Flag Manufacturing industry in the United States.

Which companies have the highest market share in the Flag Manufacturing industry in the United States?

The company holding the most market share in the Flag Manufacturing industry in the United States is Annin Flagmakers.

How competitive is the Flag Manufacturing industry in the United States?

The level of competition is low and steady in the Flag Manufacturing industry in the United States.

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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