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Hair & Nail Salons in the US - Market Research Report (2014-2029)

Lucy Tang Lucy Tang New York, United States Last Updated: December 2024 NAICS 81211

Revenue

$89.4bn

2024

$89.4bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

2m

Businesses

1m

Wages

$XX.Xbn

Hair & Nail Salons in the US industry analysis

Consumer preferences and economic conditions shape revenue patterns for hair and nail salons. Salons adapt to these changes to maintain financial stability by adjusting their service offerings and investing in products that align with current market trends. Small, independent service providers who had previously stopped or scaled back operations due to health and safety mandates have returned, leading to a competitive and thriving market. Increased disposable income amid economic recovery has encouraged spending on discretionary services like manicures and haircuts, boosting industry revenue. Hair and nail salon revenue is estimated to rise at a CAGR of 2.2% and reach $89.4 billion through the end of 2024, with a 0.2% drop in revenue in 2024 alone.

Trends and Insights

  • Hair and nail salons are offering more services to cater to consumers with varying budgets. Heightened consumer spending will continue shifting more consumers toward more premium personal care services.
  • Hair services dominate salon revenue. People see regular haircuts, styling and coloring as essential, so demand remains strong regardless of economic ups and downs.
  • Highly populated urban areas are ideal locations for hair and nail salons. Consumers are encouraged to visit salons that offer a one-stop shop for multiple services.
  • Due to their fragmented nature, hair and nail salons are highly competitive. Most operators are self-employed or small business owners, making customer experience and reputation crucial for standing out.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 2.2 % over the past five years, to reach an estimated $89.4bn in 2024.

Trends and Insights

Expanded product offerings appeal to customers

  • Expanding product offerings have catalyzed growth, with nail salons thriving by introducing premium gel services. Variants like brush-on, soak-off, hard and traditional gels offer a broad range of manicure experiences, attracting diverse clientele.
  • Additional trends and insights available with purchase
Hair & Nail Salons in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

A growing economy will encourage more revenue and renovations

  • The economy is expected to expand in the next five years, contributing to rising disposable incomes and consumer spending. This trend may prompt salon owners to reinvest in their businesses by upgrading equipment, enhancing the ambiance and adopting cutting-edge beauty technologies.

Biggest companies in the Hair & Nail Salons in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
Regis Corp
160.8
-15.3
-9.5

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Products & Services Segmentation

Hair & Nail Salons in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Haircut and styling services, Hair coloring and tinting services and Other hair care services. Haircut and styling services is the largest segment of the Hair & Nail Salons in the US.

Trends and Insights

Hair-related services maintain a dominant share of industry revenue

  • Hair-related services, including haircuts, styling, coloring and tinting, represent a significant share of industry revenue. Barber services for beard and mustache trims also fall under this category. Consumers view regular haircuts and styles as essential, keeping demand stable regardless of economic conditions.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The Hair and Nail Salon industry offers hair and nail care services, which include manicures, pedicures, hair cuts, colors and styling. In addition to retailing beauty products, these companies may provide facials, eyelash extensions, waxing, makeup styling and other beauty services.

What's included in this industry?

Haircut and styling servicesHair coloring and tinting servicesPermanent hair and texture modification servicesNail care servicesMerchandise salesSkin care servicesEyelash and eyebrow tinting

Companies

Regis Corp

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Related Terms

PERMANENT HAIR TEXTURE MODIFICATIONCOLORED GELSKERATIN TREATMENTOCCUPATIONAL SAFETY & HEALTH ADMINISTRATION (OSHA)

Industry Code

NAICS 2017

NAICS 81211 - Hair & Nail Salons in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Hair and nail salons are offering more services to cater to consumers with varying budgets. Heightened consumer spending will continue shifting more consumers toward more pre...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Hair services dominate salon revenue. People see regular haircuts, styling and coloring as essential, so demand remains strong regardless of economic ups and downs.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Highly populated urban areas are ideal locations for hair and nail salons. Consumers are encouraged to visit salons that offer a one-stop shop for multiple services.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Due to their fragmented nature, hair and nail salons are highly competitive. Most operators are self-employed or small business owners, making customer experience and reputat...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

No single salon garners 5.0% or more of the market. Most salons are nonemployers, including sole proprietors and those that rent out chairs to individual stylists.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Regis Corp's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Regis Corp, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Regulations ensure salon safety and honesty. These rules cover everything from workplace hazards to cleanliness and accurate advertising, maintaining high standards for custo...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Salon profits are riding the wave of economic recovery. As disposable incomes rise, more people splurge on salon services, boosting revenues and encouraging previously shut s...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

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What is the market size of the Hair & Nail Salons in the US industry in United States in 2024?

The market size of the Hair & Nail Salons in the US industry in United States is $89.4bn in 2024.

How many businesses are there in the Hair & Nail Salons in the US industry in 2024?

There are 1m businesses in the Hair & Nail Salons in the US industry in United States, which has grown at a CAGR of 1.8 % between 2019 and 2024.

Has the Hair & Nail Salons in the US industry in United States grown or declined over the past 5 years?

The market size of the Hair & Nail Salons in the US industry in United States has been growing at a CAGR of 2.2 % between 2019 and 2024.

What is the forecast growth of the Hair & Nail Salons in the US industry in United States over the next 5 years?

Over the next five years, the Hair & Nail Salons in the US industry in United States is expected to grow.

What are the biggest companies in the Hair & Nail Salons in the US market in United States?

The biggest company operating in the Hair & Nail Salons market in United States is Regis Corp

What does the Hair & Nail Salons in the US in United States include?

Haircut and styling services and Hair coloring and tinting services are part of the Hair & Nail Salons in the US industry.

Which companies have the highest market share in the Hair & Nail Salons in the US in United States?

The company holding the most market share in United States is Regis Corp.

How competitive is the Hair & Nail Salons in the US industry in United States?

The level of competition is high and increasing in the Hair & Nail Salons in the US industry in United States.

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Competitors

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.