Industry Statistics and Trends
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 19.7 % over the past five years, to reach an estimated $2.8bn in 2024.
Trends and Insights
Health and wellness craze fuels kombucha popularity
- The surge in health-conscious living has elevated kombucha's popularity as consumers increasingly opt for probiotic-rich alternatives over sugary sodas. This trend highlights a shift toward beverages perceived as healthier, reflecting broader changes in dietary preferences and attitudes toward nutrition.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
A new kombucha segment sparks growth
- In recent years, kombucha producers have classified nonalcoholic kombucha and alcoholic kombucha. As kombucha is naturally alcoholic, brewers of nonalcoholic kombucha have reduced the alcohol by volume (ABV) to below 0.5%. Conversely, alcoholic kombucha or hard kombucha contains above 0.5% ABV. While nonalcoholic kombucha soft drinks have been on the market, hard kombucha is relatively novel.
Biggest companies in the Kombucha Production in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
GT’s Living Foods | 752.8 | 34.8 | 4.6 | |
Health-Ade LLC | 389.5 | 18.0 | 4.6 | |
KeVita Inc. | 389.5 | 17.9 | 4.6 |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Flavored, Nonflavored and Other. Flavored is the largest segment of the Kombucha Production in the US.
Trends and Insights
Kombucha is offered in nonflavored and flavored varieties
- Originally thought to be flavorless, kombucha actually offers a sweet, tangy taste akin to tart, sparkling apple cider. As its popularity grows, the variety of available flavors has expanded, providing consumers with a broader taste spectrum.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Kombucha manufacturers produce a fermented tea created by adding a symbiotic yeast culture to green or black tea. This process offers a beverage rich in probiotics, known for potential health benefits like improved digestion and immune support.
What's included in this industry?
Brewing kombuchaPackaging kombuchaCompanies
GT’s Living FoodsHealth-Ade LLCKeVita Inc.Purchase this report to view all 3 major companies in this industry.
Related Terms
HARD KOMBUCHAFUNCTIONAL DRINKANTIOXIDANTIndustry Code
NAICS 31211 - Kombucha Production in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Global demand for kombucha is growing due to its perceived health benefits. This growth is driven by the rising popularity of functional beverages, increasing health consciou...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Kombucha's original version, considered unflavored, tastes like a sweet, tart blend resembling sour, sparkling apple cider. With its growing popularity, a wide variety of fla...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Kombucha producers often locate close to downstream markets, aligning with population trends. However, the West region contains nearly double the industry establishments comp...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Kombucha producers compete mainly on price and product differentiation. Large brands like GT's Living Foods and KeVita leverage brand recognition and economies of scale, givi...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Several established brands dominate the kombucha market, boasting a strong presence because of years of experience, brand recognition and wide distribution networks. They off...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of GT’s Living Foods's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Health-Ade LLC's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of KeVita Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for GT’s Living Foods, and factors influencing its performance in the industry
- Description and key data for Health-Ade LLC, and factors influencing its performance in the industry
- Description and key data for KeVita Inc., and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The Alcohol and Tobacco Tax and Trade Bureau regulates kombucha's alcohol content, capping it at 0.5% ABV. The Food and Drug Administration oversees labeling, as it does with...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The industry remains highly concentrated, with wage and purchase costs comprising the largest expenses because of the industry's nature. Although the market is concentrated, ...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Kombucha Production in the US industry in United States in 2024?
The market size of the Kombucha Production in the US industry in United States is $2.8bn in 2024.
How many businesses are there in the Kombucha Production in the US industry in 2024?
There are 873 businesses in the Kombucha Production in the US industry in United States, which has grown at a CAGR of 12.3 % between 2019 and 2024.
Has the Kombucha Production in the US industry in United States grown or declined over the past 5 years?
The market size of the Kombucha Production in the US industry in United States has been growing at a CAGR of 19.7 % between 2019 and 2024.
What is the forecast growth of the Kombucha Production in the US industry in United States over the next 5 years?
Over the next five years, the Kombucha Production in the US industry in United States is expected to grow.
What are the biggest companies in the Kombucha Production in the US market in United States?
The biggest companies operating in the Kombucha Production market in United States are GT’s Living Foods, Health-Ade LLC and KeVita Inc.
What does the Kombucha Production in the US in United States include?
Brewing kombucha and Packaging kombucha are part of the Kombucha Production in the US industry.
Which companies have the highest market share in the Kombucha Production in the US in United States?
The company holding the most market share in United States is GT’s Living Foods.
How competitive is the Kombucha Production in the US industry in United States?
The level of competition is low and increasing in the Kombucha Production in the US industry in United States.
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Methodology
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IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
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