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Online Residential Home Sale Listings in the US - Market Research Report (2015-2030)

Jared Ristoff Jared Ristoff New York, United States Last Updated: July 2025 NAICS OD5454

Revenue

$2.2bn

2025

$2.2bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

4,106

Businesses

1,055

Wages

$XXX.Xm

Online Residential Home Sale Listings in the US industry analysis

The online residential home sale listings industry is experiencing significant changes in its dynamics because of the increased number of homes for sale. The growth in listings is because of various factors, including a climb in the number of homeowners choosing to sell, the easing of the mortgage rate lock-in effect, and economic concerns driving the sale of investment properties. These conditions and the shift from a seller's market towards a more balanced, or even a buyer's market, translate into increased traffic and engagement on home sale platforms. This presents an opportunity for these online platforms to enhance their user experience, refine search tools and offer data analytics to help buyers navigate the increased options. By the end of 2025, industry revenue has climbed at a CAGR of 3.0% and is expected to total $2.2 billion in 2025. In 2025, revenue is expected to strengthen by an estimated 4.2%.

Trends and Insights

  • Rising home listings are reshaping the housing market dynamics. This increased inventory provides more content for online home sale platforms to display, enhancing buyer activity and creating a need for improved digital marketing strategies.
  • Tariffs on building materials like steel, aluminum and lumber are expected to raise construction costs by up to $9,200 per new home, according to the NAHB estimates. This will likely push home prices higher, worsening the affordability crisis and sidelining many potential buyers.
  • The West's proximity to major tech hubs boosts the online residential home listing industry, primarily because of high population mobility and the opportunity to tap into concentrated tech resources. The need for online platforms is high in an area with frequent movers.
  • Potential competition comes from non-traditional real estate platforms, like classified ad sections, social sites and e-commerce sites. These platforms and local Multiple Listing Services could disrupt the market by providing alternative sources for listings and leveraging their network effects, especially on a local scale.
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Competitors

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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 3.0 % over the past five years, to reach an estimated $2.2bn in 2025.

Trends and Insights

Online home sale platforms benefit from a climb in home listings

  • The number of homes for sale is rising in 2025. Data from the US Census Bureau shows that the inventory of new houses for sale at the end of May 2025 reached 507,000, an 8.1% gain compared to May 2024. According to Redfin, active listings have climbed to their highest level since March 2020, with a 16.7% year-over-year climb in April 2025.
  • Additional trends and insights available with purchase
Online Residential Home Sale Listings in the US
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

The "higher for longer" interest rate environment poses a challenge

  • The US is entering a “higher for longer” interest rate environment, with the Federal Reserve projected to cut rates only gradually over the next few years. Even with anticipated reductions, borrowing costs will remain elevated compared to the ultra-low rates seen before 2022. Mortgage rates are expected to hover in the mid-6.0% range through 2025, with only modest declines forecast and may not return to pre-pandemic lows for the foreseeable future. This will establish a new normal of persistently higher financing costs for homebuyers and homeowners.

Biggest companies in the Online Residential Home Sale Listings in the US

Company
Market Share (%)
2025
Revenue ($m)
2025
Profit ($m)
2025
Profit Margin (%)
2025
Zillow Group, Inc.
1,080.9
-18.0
-1.7

To view the market share and analysis for all 1 top companies in this industry, view purchase options.

Products & Services Segmentation

Online Residential Home Sale Listings in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Detached single-family houses, Duplex, apartment, condo and Townhouse/rowhouse. Detached single-family houses is the largest segment of the Online Residential Home Sale Listings in the US.

Trends and Insights

Detached, single-family homes dominate

  • A detached single-family home is a free-standing residential building designed to house only one household or family. Typically, detached single-family homes are situated on their parcel of land, often with a front yard, backyard and sometimes side yards, providing more privacy and autonomy than attached homes like townhouses or row houses.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry provides internet listings and search functions for residential properties that are for sale. In addition to connecting potential buyers with real estate agents and owners, these websites often provide targeted advertising services and market analytics.

What's included in this industry?

Products and services covered in the Online Residential Home Sale Listings industry in the United States include Detached single-family houses, Duplex, apartment, condo and Townhouse/rowhouse.

Companies

Companies covered in the Online Residential Home Sale Listings industry in the United States include Zillow Group, Inc.

Purchase this report to view all 1 major companies in this industry.

Related Terms

Related terms covered in the Online Residential Home Sale Listings industry in the United States include platform, infrastructure and unit.

Industry Code

NAICS 2017

NAICS 454110 - Online Residential Home Sale Listings in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Rising home listings are reshaping the housing market dynamics. This increased inventory provides more content for online home sale platforms to display, enhancing buyer acti...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Tariffs on building materials like steel, aluminum and lumber are expected to raise construction costs by up to $9,200 per new home, according to the NAHB estimates. This wil...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The West's proximity to major tech hubs boosts the online residential home listing industry, primarily because of high population mobility and the opportunity to tap into conc...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each state in 2025
  • Number and share of revenue each state accounts for in 2025
  • Number and share of wages each state accounts for in 2025
  • Number and share of employees in each state in 2025

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Potential competition comes from non-traditional real estate platforms, like classified ad sections, social sites and e-commerce sites. These platforms and local Multiple Lis...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Zillow, the leader of the pack, still faces competition. Despite holding nearly half of industry revenue, Zillow may see its position challenged as artificial intelligence an...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Zillow Group, Inc.'s performance by revenue, market share and profit margin from 2019 through 2025

Detailed analysis

  • Description and key data for Zillow Group, Inc., and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The gain in online business percentage represents a significant opportunity for online real estate platforms. As more transactions shift to digital platforms, these portals c...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Marketing expenses are vital for maintaining market share. Investments in advertising and marketing technology are essential for survival when facing large competitors and nu...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2018-2023)
  • Industry Tax Structure (2018-2023)
  • Income Statement (2018-2023)
  • Balance Sheet (2018-2023)
  • Liquidity Ratios (2018-2023)
  • Coverage Ratios (2018-2023)
  • Leverage Ratios  (2018-2023)
  • Operating Ratios (2018-2023)
  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Online Residential Home Sale Listings industry in the United States in 2025?

The market size of the Online Residential Home Sale Listings industry in the United States is $2.2bn in 2025.

How many businesses are there in the Online Residential Home Sale Listings industry in the United States in 2025?

There are 1,055 businesses in the Online Residential Home Sale Listings industry in the United States, which has grown at a CAGR of 1.4 % between 2020 and 2025.

How may import tariffs affect the Online Residential Home Sale Listings industry in the United States?

The Online Residential Home Sale Listings industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Online Residential Home Sale Listings industry in the United States?

The Online Residential Home Sale Listings industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Online Residential Home Sale Listings industry in the United States grown or declined over the past 5 years?

The market size of the Online Residential Home Sale Listings industry in the United States has been growing at a CAGR of 3.0 % between 2020 and 2025.

What is the forecast growth of the Online Residential Home Sale Listings industry in the United States over the next 5 years?

Over the next five years, the Online Residential Home Sale Listings industry in the United States is expected to grow.

What are the biggest companies in the Online Residential Home Sale Listings industry in the United States?

The biggest company operating in the Online Residential Home Sale Listings industry in the United States is Zillow Group, Inc.

What does the Online Residential Home Sale Listings industry in the United States include?

Detached single-family houses and Duplex, apartment, condo are part of the Online Residential Home Sale Listings industry in the United States.

Which companies have the highest market share in the Online Residential Home Sale Listings industry in the United States?

The company holding the most market share in the Online Residential Home Sale Listings industry in the United States is Zillow Group, Inc..

How competitive is the Online Residential Home Sale Listings industry in the United States?

The level of competition is high and increasing in the Online Residential Home Sale Listings industry in the United States.

Methodology

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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